Senior Product Marketing Manager - Accounting Domain

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We are looking for Accounting Industry Professionals who have a keen eye for Technology and Marketing to help take our product, Wdesk, to the next level!  Do you have the Accounting and Marketing experience to help us launch our products into the market? Are you looking for an opportunity to have a voice in the marketing strategy, from beginning to end? Are you ready to influence product direction? Are you ready to make an impact as well as gain exposure to leading marketing philosophies and practices?

Are you ready for a seat at the table?

Summary:

The primary responsibility of Product Marketing is to create the go-to-market plan including product positioning, marketing strategy, and sales enablement to drive desired business outcomes. They are the central hub that manages product and solution launches across Solutions Management, Product Management, Customer Success, and Sales, just to name a few. By equipping themselves with crucial market feedback and analysis, they have a seat at the table as we identify and prioritize product features, providing consulting and management support to the overall initiative.

What You'll Do:

  • Point Solutions Management: Manage point-solution initiatives to focus sales effort and to ensure the achievement of revenue and profit goals for specific solutions
  • Product Marketing and Sales Consulting: Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
  • Product Management Consulting: Provide consulting and management support to product managers and development teams, including identifying and prioritizing product features based on customer and market analysis

What You'll Need:

  • Bachelor's Degree in Finance, Accounting, or similar area of study; MBA preferred
  • 5-8 years experience in Accounting
  • Ability to work directly with customers
  • Experience with a variety of complex financial reports such as external reporting, internal reporting, monthly close, tax.
  • Desire to collaborate with cross-functional leadership
  • Product Management experience leading both direct and indirect reports
  • Experience in SaaS industry is a plus
  • Extraordinary listening, communication, and program management skills
  • Passion for products and discovering new features to meet market needs
  • Enjoy working with metrics and analytics that drive decision making
  • High comfort level working in a technology environment; experience in the technology sector
  • Wdesk experience is a plus

Where You'll Work:

At Workiva we started with an idea: make complex collaboration easy. We knew there was a better way, and that’s why we created Wdesk. We’re building something amazing and that’s why it’s already used by thousands of companies around the globe. We are seeking a Senior Product Marketing Manager to lead the way for some of our newest product initiatives.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Google AppEngineLanguages
    • Open SourceLanguages
    • Dart Languages
    • ReactLibraries
    • CassandraDatabases
    • Graph DatabaseDatabases
    • Google AnalyticsAnalytics
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Workiva is in an ideal location on the banks of the South Platte River surrounded by restaurants and retail shops!

An Insider's view of Workiva

What’s the vibe like in the office?

Workiva is a close-knit workplace where teamwork is highly valued—people encourage and truly appreciate the hard work of their fellow team members and treat each other with respect.

Molly Nitka

Corporate Programs Manager

What is your vision for the company?

Our mission at Workiva—to power transparent reporting for a better world—is supported by our company values: customer success, innovation, trust, integrity, inclusion, collaboration, and accountability. We are successful because we put our employees first, listen to their voices, and respond to their needs.

Marty Vanderploeg

CEO

What are Workiva Perks + Benefits

Workiva Benefits Overview

When you join Workiva, you get a world-class benefits package for you and your family. On day one, every full-time employee starts with stock options, vacation, and the opportunity to enroll in our discounted stock purchase plan.

We offer comprehensive health, dental, and vision care plans; life and disability insurance; and 12 weeks of paid parental leave. With a casual dress code, support for health and wellness, and flexible work hours, we’ve got you covered for whatever life brings.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
We have seven employee resource groups that are formed around a shared interest or common goal. These groups are designed to support their members and cultivate a more diverse & inclusive workspace.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Workiva also provides 12 weeks of leave for the secondary caretaker.
Family medical leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Onsite gym
Professional Development Benefits
Job training & conferences
Workiva offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Promote from within
Continuing education available during work hours

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