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• #3 Best Place to Work in Hotel Tech 2019 by Hotel Tech Report

Location: Downtown (LoDo Area) Denver, CO

Expanding, full-service, digital marketing agency in Denver is on the lookout for a passionate digital paid media specialist who is looking for a challenge and to grow in their career.

This position is responsible for planning, optimizing, implementing and analyzing digital paid campaigns for their clients’ accounts on a daily basis. The Sr. Specialist, Paid Media will also have an opportunity to train other teammates on paid social platforms, best practices and integrated channel strategies.

A successful candidate will have strong integrated campaign optimization and management skills, an acute understanding of how all paid channels (search, display, video and paid social) work together, and a drive and appetite to learn and grow their client’s accounts. 

Responsibilities Include (but not limited to):

• Reports to the Director of Paid Search and Display Media
• Plan, build, and optimize paid media campaigns (social, search, display and video) for clients
• Create keyword lists and ad copy for search campaigns
• Write copy and give general creative direction for paid social ads
• Manage bids, budgets and targeting (audience, geo, day-parting etc) across all platforms 
• Develop testing methods for paid media channels to improve overall performance
• Leverage analytical tools to understand and improve campaign performance on a regular basis 
• Accurately spend budgets while maintaining performance KPIs in line with client expectations
• Stay up-to-date platform updates, new channels, competitive landscape, and best practices
• Be able to think about paid media channels within the full media mix in order to give recommendations for new strategies, content, channels and/or audiences in alignment with client strategies and objectives

Specific Knowledge, Skills And Abilities:

• Experience working with paid media tools (Google Ads, Bing Ads, Google Analytics, Facebook Ads Manager, Pinterest For Business)
• Must be comfortable working in a fast-paced, ever changing environment
• Must have excellent verbal and written communication skills and show strong attention to detail
• Excellent analytical, organizational, and time management skills

Experience:

• 3 – 5 years (Required)
• Past-proven experience at successfully managing and optimizing high performing integrated paid media campaigns
• Hospitality & Travel marketing experience a plus

Benefits Include:

• Medical, dental and vision benefits
• 401(k) eligibility
• Life insurance, short-term disability and long-term disability benefits
• Professional & personal development
• Generous PTO allowance
• Volunteering PTO
• Dog-friendly office
• Roof deck with LoDo views
• Snacks
• Yoga
• Flexi-time
• Casual dress code
• Dynamic and dedicated team