Senior Mobile App Marketing Manager at Angi

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Angi® is the home for everything home. From repairs and renovations to products and financing, Angi is transforming every touch point in home services. With over 25 years of experience and a network of nearly 250,000 pros, we have helped more than 150 million people with their home needs. Our products and technology help our customers love where they live while helping small businesses grow and thrive. We believe the home is the most important place on earth and we are at the beginning of our ambitious journey to redefine how people care for their homes - join us!

About the team:

Angi’s cutting edge performance marketing team is on a mission to help people love where they live. Our team works together to drive business growth and positive contribution margin by acquiring new customers and maximizing yield and revenue from paid marketing channels. The team has leadership visibility, 8-figure budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for analytical leaders and digital marketing experts to grow our campaigns.  

About the role:

We are looking for a data-savvy app marketer to join the Performance Marketing team. If you are skilled at interrogating data to uncover the drivers of performance, then this is a great opportunity to join our consumer marketing team and help drive our critical initiatives. The Senior Mobile App Marketing Manager will work alongside our Director of Mobile App Marketing as well as our Product team to drive strategy and planning for increased acquisition, adoption, and engagement of the Angi mobile app.

What you’ll do:

  • Scale the Angi app user base via Paid downloads, App Store Optimization (ASO) efforts, and collaboration with Product to drive Owned downloads
  • Own the strategic key performance indicators within paid app marketing including identifying performance drivers
  • Help forecast performance metrics and targets on a monthly basis
  • Support the Mobile Marketing and Product teams with campaign analysis and regular updates on core metrics: downloads, monthly active users, and return on ad spend
  • Create a robust test queue and execute on ASO efforts
  • Work closely with ASO agency and Product teams to drive initiatives that improve App Store ranking and app conversion rate
  • Provide the link between consumer app marketing activities and overall business performance, equipping senior leaders with insight into the impact of paid, owned, and organic app initiatives
  • Present weekly, monthly, and quarterly updates in various business forums on performance and insights
  • Help prioritize projects for analytics/BI teams that need more in-depth analysis, driving impactful and measurable insights
  • Ensure accuracy of data, working with analytics team to achieve consistency in methodologies and approaches

What we’re looking for:

  • 5+ years of mobile app marketing experience with expertise in app-centric tools such as MMP, deep-linking, push notifications, and digital media optimizations on self-attributing networks
  • Experience with consumer app marketing activities and associated engagement metrics
  • Understand Apple’s App Tracking Transparency framework as well as their SKAdNetwork attribution framework and solutioning for IDFA deprecation
  • Experience working with native and hybrid app development
  • Experience with data analysis using multiple tools including advanced excel, Oracle, and Adobe Analytics
  • Able to utilize data to depict a story around performance
  • Strong written and verbal communication skills for presentations
  • Motivated to tackle broad, ambiguous questions by developing hypotheses that can be proved or disproved by data
  • Ability to work autonomously and proactively identify opportunities where additional analysis is required
  • Experience working in Agile sprint environments
  • Must be detail-oriented, organized, and work well under pressure
  • Ability to work in a fast-paced, startup-like environment

Compensation & Benefits  

  • The salary band for this position ranges from $90,000-$150,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
  • This position will be eligible for a competitive year end performance bonus & equity package
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy; work hard and take time when you need it
  • Pet discount plans & retirement plan with company match (401K)
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world

#LI-Remote

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • OracleDatabases
    • AxureDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement

Location

Nestled within the River North Art District east of the South Platt River is the home of our Denver HQ office. Caddy corner to a variety of popular local restaurants and bars, this location provides access to the after-work happenings residents enjoy and the office itself has a variety of amenities.

An Insider's view of Angi

What’s the vibe like in the office?

From my first day walking into the building, it felt as if I had entered the most inviting home I had ever been in. The culture was evident, from the smiles and overall happiness to be at work, was a first for me. When I think of the culture the first thing to come to mind is a large table with room to fit all of our culture that we bring to the ta

Sean

Inside Sales Manager

What projects are you most excited about?

The Leadership Development Program is a project to become eligible for management. Career growth is one of the reasons I chose a career with HomeAdvisor. The projects I am working on focuses on improving my FTE, Retention, and Pipeline Management to make sure I am in good standing to become the best version of myself and to lead a team

Kira

Bowman

What makes someone successful on your team?

Being coachable, you have to be willing to put yourself out there and not always wait for a coaching. Feel comfortable to talk to someone if you’re having an issue and soak up the feedback, be moldable.

Rachel

Inside Sales Manager

What is your vision for the company?

The vision of the office in Chicago is to grow leaders. The Sales Leadership Development Program provides mentorship to sales representatives who are interested in future leadership opportunities, and new managers transitioning into the role. The course is designed to help breed our leaders and future leaders with the tools necessary to succeed

Connor

VP of Sales

How has your career grown since starting at the company?

When I was selected to do the open bell ceremony in New York during the merger. It lit another fire under me and let me know that there’s a different kind of energy here. I really wanted something bigger here with the company. They believed in me, and they gave me a prestigious honor. To know that the company believed in me, made me give 150%.

Antoine

Sales Manager

What are Angi Perks + Benefits

Angi Benefits Overview

Angi strives to make all employees feel valued through a variety of programs, perks, and benefits. We're proud to offer competitive salaries, unlimited earning potential for our sales consultants and an environment that provides opportunities for professional development. We also extend comprehensive healthcare offerings, 401K, generous PTO, pet insurance, and more!

Culture
Volunteer in local community
Friends outside of work
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
We have an onsite gym in our RiNo building for unlimited use by our employees!
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
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