Senior Marketing Technology Manager
Summary
The Senior Marketing Technology Manager will enable Workiva’s global marketing organization to provide a frictionless customer journey. Owning the strategy and roadmap, this role will make our already awesome tech stack even better through gap analysis, tool selection, performance reporting, integration planning, and optimization of existing systems.
Responsibilities
- Manage the Marketing technology stack including gap analysis, solution selection, implementation management, and ongoing roadmap optimization
- Lead governance, promotion, adoption of our marketing tools among marketers and marketing analysts, including documentation, rollout of new tools, and process creation
- Partner with Marketing, Procurement, IT, and Business Operations teams to understand and align organizational goals with technology solutions
- Evaluate existing stack based on growth needs in EMEA and APAC, identifying gaps and forecasting upcoming needs to support global growth
- Supports annual gap review and sets technology roadmap, along with key player identification for the coming year
- Translate business needs to technical requirements to guide system selection, and assist with technical considerations during evaluation
- Oversee and manage relationships with key technology vendors
- Forecast and report on tech performance, including ROI and implementation roadmap
- Lead QBRs or solution evaluations with stakeholders and vendors to align on needs, gaps, and next steps to optimize existing tech stack
- Recommends cross-system best practices and workflows, leveraging automation
- Proactively improve the quality of reporting and data by evaluating and identifying potential system enhancements
What You'll Need
Education
- Undergraduate Degree or equivalent combination of education and experience in a related field.
Experience
- 7+ years technology management experience, ideally in a global SaaS organization
- History mapping and understanding relational database systems, including Salesforce, Marketo, Google Analytics or similar tools
- A track record of successfully implementing new software including: custom apps and objects, formula fields, workflows, custom views, and other intermediate complexity
Skills
- A love of all things technology, and constant desire to learn more
- Strong relationship building and stakeholder management
- Excellent written, verbal, and presentation skills; comfortable communicating across all levels of an organization
- Strong project management and organizational skills, and ability to work independently as an individual contributor and a team member
Travel Requirements
- Must be able to travel up to 10% of the time, including international travel
Working Conditions & Physical Requirements
- Reliable internet access for any period of time working remotely, not in a Workiva office
How You'll Be Rewarded
- Base Pay Range in Colorado: $130,000 - $165,000
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- A monthly phone stipend
The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.
- Customer Success: Always delight our customers.
- Trust: Rely on each other.
- Integrity: Do the right thing, every time.
- Collaboration: Share resources and work together.
- Innovation: Keep creating solutions and finding better ways.
- Inclusion: Support a diverse community where we all belong.
- Accountability: Be responsible for your success and failure.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.
At Workiva, you’ll enjoy:
- Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
- Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
- Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
- Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva: www.linkedin.com/showcase/workiva-life-and-careers/
Learn more about the company: https://www.linkedin.com/company/workiva/
Learn more about benefits: https://www.workiva.com/careers/benefits
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
