Senior Marketing Specialist, Shopping & Feeds at Fanatics

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Company Overview

Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

About the Team

Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.


Fanatics, Inc. is seeking a motivated and dynamic individual to join our digital marketing team. The Senior Marketing Specialist will assist in feed and data management for the Shopping Engine channels. This includes building feeds for new sites, testing for optimization opportunities, and maintain overall feed health. This is a great opportunity for a passionate, fast learner to join a high growth company and learn from a team of talented and analytical individuals on how to manage complex datasets and deliver results. The individual will have the chance to learn about eMarketing from a world-class team, be trained in analysis and insights, and work on a highly visible marketing channel. The candidate must enjoy problem-solving and identifying opportunities for improvement daily. The ideal candidate would be familiar with the concept of search engine and feed marketing. They should be highly analytical and goal-oriented. The candidate should also like working in a fast-paced environment. Keeping up with professional and collegiate sports is a plus.
 
Key Responsibilities:
 
Prepare daily, weekly and monthly reports that provide valuable metrics for advertising and operational decisions
Create thorough and detail-oriented processes to troubleshoot issues
Execute project plans with the team to build, clean, and maintain feed health
Develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve the customer experience
Work closely with the product team to ensure key features are released and rolled out according to plan
Collaborate with the analytics and business intelligence team to build actionable reports to make advertising decisions
Assist feeds marketing team in maintaining and developing the Shopping channel portfolio, understand the different facets of the business and execute on an as-needed basis
Help all feed-based channels to add and remove products for events and business needs
Create, manage, and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (Omniture, Adwords) and reporting/analysis platforms (Tableau, SQL, Excel)
 
Education and Experience Requirements:
 
Well versed in business reporting and can make decisions based on numbers
Strong commitment to learning digital marketing techniques and strategies
Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques
Team player showing proven ability to work cross-functionally with our technology product managers and product developers to roll out product enhancements
General knowledge of marketplaces and paid advertising
Google Adwords, Omniture, and 3rd party feed management tools experience a plus
Commitment to learning new and changing industry developments and best practices
Knowledge and passion for all things sports is a bonus
Exceedingly detail-oriented and responsible
Ability to change focus easily and multitask
Ability to work well under pressure with tight deadlines
Proficiency in Microsoft Office (primarily Excel, Word, Access, and PowerPoint)
Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)
Bachelor’s degree preferred

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.


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Location

On the ground and top floors of the Randolph Building on the corner of Walnut and Broadway in Downtown Boulder, with views of the flatirons!