Senior Marketing Specialist – Demand Generation

| Greater Denver Area

Senior Marketing Specialist – Demand Generation

 

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their audience - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology.


The Opportunity

The position is on Marketo's Award-Winning Marketing Demand Generation team, reporting into the Manager, Demand Generation. The role will be focused on customer demand generation –driving leads through awareness, consideration and decision stages to support our customer's purchase of cross-sell solutions. The right candidate for this position will be a fast learner, savvy with technology, data-driven, excellent writing skills, able to work across teams and a desire to excel and over-achieve at every step of the way. The Sr. Marketing Specialist will leverage multiple channels to execute demand generation campaigns including email, web, webinars, field events and nurture. The role will require excellent communication skills, writing skills and the ability to work well with multiple cross-functional teams. Customer Marketing experience is a plus.

 

Responsibilities 

  • Develop, launch, analyze and test targeted email and nurture campaigns in Marketo
  • Own the webinar strategy reaching customer buyers
  • Analyze success of programs and optimize where needed
  • Determine content gaps and collaborate with the content team to develop new assets
  • Partner with Product Marketing to refine messaging and content for targeted campaigns
  • Collaborate with Marketing Operations team to improve data quality, reporting, and segmentation
  • Be a go-to marketing contact for our Cross-sell Stakeholder Teams (Sales & Customer Success) – answering questions on programs, lead flow, upcoming programs, etc…
  • Develop monthly and quarterly multi-channel program plans that will ensure we hit our revenue goals
  • Able to set, measure, track and report on marketing contribution and program goals

 

Required Skills/ Experience

  • Ability to flourish in an extremely fast-paced, always changing environment
  • Must be a quick learner, hands-on experience using Marketo or another Marketing Automation software or email marketing solution
  • Ability to understand our customer audience and develop value focused messaging
  • Hands-on experience with Salesforce.com CRM experience, including creating custom reports, special views for Sales
  • 2+ years of experience working in marketing with a focus on demand generation/lead generation or Customer Marketing
  • Self-starter, can work independently and proactively to resolve issues, take ownership of projects and process
  • Extreme attention to detail, time management, organization skills
  • Comfort with working with Sales to communicate marketing updates, drive projects to desired results and trouble-shoot issues, proactively coming up with solutions and recommendations
  • Strong writing and presentation skills
  • College graduate with B.A./B.S. degree in Business, Marketing, Communications or Management preferred

Marketo is an equal opportunity employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • HTML5Languages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • HBaseDatabases
    • MySQLDatabases
    • HadoopDatabases
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • SmartsheetManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • MarketoCRM
    • MarketoLead Gen

Location

Our new office is in the Denver City Center near shops, restaurants, and bars, conveniently only steps from several light rail stops.
707 17th Street, Denver, CO 80202

What are Marketo Perks + Benefits

Marketo Benefits Overview

Health and Wellness
In addition to offering a comprehensive benefits package, supporting healthy and active lifestyles is really important to us. We offer onsite group exercise and gym facilities, reimbursement for your personal gym membership, involvement in team sports leagues, and we stock our kitchens with healthy snacks.

Time for Yourself
We realize that there’s more to your life than your work, and we want to support your success and happiness in all areas. Because of this, we offer generous time off for all new parents and for employees that need to aid family members. And, those that stay within the Marketo family can take advantage of our sabbatical program.

Learning and Development
We want to see you excel in your career, and we provide tools to help you continue to grow. We offer leadership and management training, tuition reimbursement, career development and coaching, and employee affinity groups so you can connect with like-minded peers.

Giving Back
We believe that it’s our duty to make a positive impact on our communities. Marketo Give Back is a program that enables our employees to get involved with, and give back to, the organizations that matter to them. We offer unique volunteer opportunities, paid time off to volunteer, and match employee donations.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Other perks include:
-Free EcoPass or monthly parking subsidy

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