Senior Marketing Operations Manager at Whispir (Greater Boulder Area, CO)

| Greater Boulder Area
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About Us

It’s our mission to build a world that communicates more humanly. Since 2001, we’ve been delivering innovative and powerful communication solutions. Today, we’re a communication intelligence company applying powerful machine intelligence and carefully developed algorithms to deliver effective human engagement at scale even when we are not face to face — all guided by our values of Listening, Respect, Innovation, and Passion.

Our customers use Whispir to communicate across multiple channels from SMS to email, to dynamic landing pages, voice and more – all easily configured to meet their specific needs. All of our customers benefit from our low code – no code platform and powerful APIs. Our promise is to deliver a platform capable of achieving the world’s highest engagement rates.

About the Position

We're looking for a dynamic B2B SaaS marketing operations expert who loves to test, measure, and break new ground to strengthen our global demand generation engine. The Sr. Marketing Operations Manager will work on building a cutting-edge, measurable strategy that will get our sales pipeline flowing. By overseeing the design and execution of of a world-class demand generation engine, you'll drive high-quality leads and optimize opportunities at all stages.

Working closely with sales and marketing leadership, you'll recommend ways to streamline and accelerate how we drive, prioritize, qualify, and score leads. The ideal candidate has deep expertise in various online and offline B2B demand generation modalities, knows HubSpot, Salesforce and other martech solutions top to bottom, and can use these skills to implement and integrate a top performing lead engine You know how to map and optimize an end-to-end lead journey for maximum efficiency and conversion, and you ensure no lead is left behind.

Key Responsibilities

  • Build a predictable, scalable revenue generation engine to position Whispir as the omnichannel communications leader
  • Maintain a healthy, functioning HubSpot instance including lead scoring, lifecycle automation, audience segments, nurture programs, and integrations with other systems
  • Partner closely with Whispir’s Digital Transformation Team to contribute to high-priority revenue initiatives in close coordination with marketing and sales leadership
  • Work closely with relevant stakeholders, especially website developers, paid media managers, and regional marketers to execute campaigns and monitor website performance
  • Work cross functionally to define demand generation performance metrics and build dashboards and reports to track them in real-time
  • Build and maintain lead nurture efforts that deliver high quality MQLs that are ready to buy
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Create compelling presentation materials and process documentation that include both strategy and time-bound tactics to motivate cross-divisional buy-in to the plan
  • Proactively explore data to uncover trends, discover KPIs, and apply hypothesis testing
  • Lead and execute projects autonomously and to a high level of quality across multiple stakeholders and systems
  • Ensure Whispir’s omnichannel marketing strategy is carried out successfully through our marketing automation tools
  • Bring a clear understanding of Demand Generation business goals and context informing projects and priorities
  • Know how to implement and integrate new technology tools
  • Stay on top of marketing and industry trends, bring new ideas for connecting with our audience, and stay up to date on the latest marketing best practices
  • Monitor MQL to SQL performance and ask for sales feedback on what worked and didn’t so we can refine your approach
  • Oversee the marketing contact database and segmentation strategy, including data integrity and controls
  • Additional assignments as required

About You

Even if you don't meet this criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it’s tough, but please try to avoid the confidence gap - you don’t have to match all the listed requirements exactly to be considered for this role.

  • A Bachelor's degree in a related field, and MBA is a plus
  • 7+ years of experience in a high growth B2B business, preferably SaaS
  • Experience with ABM and Marketing Automation platforms – Demandbase/Outreach/HubSpot
  • Experience with website and CRM tools - Salesforce Cloud, Intercom, etc.
  • Deep knowledge of all facets of the buyer's journey, across different personas throughout the marketing and sales funnel
  • Expertise with lead and sales process mapping from first contact to contract and beyond, with the ability to process map and execute back-end technology integrations and automations
  • Analytical and data driven with the proven ability to measure performance and connect insights via Google Analytics, HubSpot reporting, and Salesforce reporting
  • Experience with Email platforms - Pardot/Salesforce Marketing Cloud/Marketo/HubSpot - advantage
  • Experience with website and CRM tools - Salesforce Cloud, Optimizely, Intercom, Drift, Calendly/Chili Piper - advantage
  • Strong project management skills - leading end to end processes with multiple stakeholders, especially developers and product teams
  • Possess a working knowledge of web standards, accessibility, and best practices of web design and UI/UX design related to SEO and demand generation
  • Self-driven with an unwavering attention to detail and deadlines

Why We Think You Will Love Working at Whispir

  • Enhanced paid parental leave
  • Generous PTO, 20 days + public holidays
  • Flexible office hours e.g. in office 2 days per week, work from home 3 days per week
  • Company healthcare plan
  • Company dental plan and vision plan
  • Pre-paid parking for when you work at the office
  • An extra day off to celebrate your birthday
  • A day of leave to volunteer and engage with humanity
  • Plus, more great things such as employee referral bonuses, employee awards program with cash bonus and other great benefits

Compensation:

  • Salary range: $110 - $130k USD
  • Competitive salary commensurate with experience

Whispir is an endorsed employer for all women; check out our benefits directly at WORK180: Whispir Benefits | WORK180 Endorsed Employer

Diversity & Inclusion

Whispir places a high value on inclusion. Those from under represented communities are encouraged to apply. This includes, but is definitely not limited to, people with a lived-experience of mental ill health, culturally and linguistically diverse people, LGBTQIA+ people, and people with disabilities.

We take our core values seriously and work hard to create an environment where you feel welcomed. Teams who reflect a diversity of experience, identity, perspective, and background help us to create a healthy & inclusive working culture


If this has resonated with you, we look forward to hearing from you soon!

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Location

West end of Pearl Street, Boulder is a great neighborhood with bars and boutique stores. The office has amazing views of the Flatirons.

An Insider's view of Whispir

How would you describe the company’s work-life balance?

The best part of Whispir is having the ability to work remote. Sometimes we have meeting with our Australia team, so we can adjust our work schedule accordingly. It makes lfe much easier with my family.

Jerry

Sr. Solutions Architect

How do you collaborate with other teams in the company?

Collaboration is key here, we have regular check ins with our teams and other departments. If something needs to be talked about, we throw meetings together and get everyone in a room to think on it together -- it's super helpful

Briana

Director of Sales

How does the company support your career growth?

Whispir is great at taking the time to listen when you want to learn more and helping put you in positions to do so.

Dane

Campaign Manager

What is your vision for the company?

Whispir wants to change how we all communicate and help businesses get closer to their clients through better understanding of communication channels.

Dane

Campaign Manager

What’s the vibe like in the office?

The vibe in the office is great. Everyone on the team is very nice and fun to be around, the dress code is relaxed business casual. The office vibe at Whispir is exactly the type of setting you want to work in.

Bryan

SDR

What are Whispir Perks + Benefits

Culture
Eat lunch together
Daily sync
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Hiring Practices that Promote Diversity
Whispir places a high value on inclusion. Those from those from under represented communities are encouraged to apply. We work hard to create an environment where you feel welcomed.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
We have an employee assistance program. Confidential 24/7 employee assistance support is available to Whispir team members to support mental wellness.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
If you contribute to a 401K plan, Whispir will match your contribution 100% (up to 4% of salary) 401K starts as soon as you join Whispir AND enroll.
Child Care & Parental Leave Benefits
Generous Parental Leave
We have an enhanced paid parental scheme. 12 weeks of paid leave for the primary carer (the person who is the prime caregiver to the child) and 2 weeks paid leave for the secondary carer.
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Some Meals Provided
Happy Hours
Parking
We offer free public transport (bus pass) for all employees in the Boulder and Denver area but if you prefer to drive, pre-paid parking is also available
Professional Development Benefits
Job Training & Conferences
We provide a dedicated training budget of $2000/per person to help you achieve your professional goals.
Tuition Reimbursement
Diversity Program
Lunch and learns

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