The Senior Marketing Manager will lead B2C electronic communications efforts (email and PUSH) across for Dice, helping to drive engagement with tech professionals.

Essential Duties/Responsibilities

• Develop and define yearly eCommunications roadmap and strategy to improve ROI and meet business goals (email/PUSH notifications)
• Manage​ ​large​ ​email​ ​base​ ​and​ ​ensure​ ​best​ ​in​ ​class​ ​delivery
• Assist in the creation and deployment of eCommunications (email/PUSH) campaigns across Dice
• Provide business stakeholders ongoing performance analytics and data on eCommunications campaigns
• Work​ ​closely​ ​with​ ​product​ ​team​ ​to​ ​build​ ​a​ ​seamless​ ​customer​ ​journey
• Manage the process by which eCommunications campaigns are requested, scheduled, and delivered across brands and teams.
• Manage team resources in order to optimize the creation, deployment, and reporting of eCommunications campaigns across brands.
• Define and implement new functionality and product offerings to increase performance
• Work with marketing, product and technology to define business requirements, system functionality and roadmaps for new system implementations (i.e. PUSH)
• Ensure compliance with all relevant regional legislation i.e. GDPR
• Continuously drive innovation
• Plan, manage and take responsibility for the budget and re-prioritize for improved ROI

Supervision

• Direct supervisory responsibility of the eCommunications team, consisting of 2 employees

Job Qualifications

• 5-7 years digital marketing experience, including 3 years related analytical database marketing experience, including email and PUSH notifications
• Experience working with large, complex data warehouses and SQL experience preferred
• 3 years team management experience required
• Proven campaign management experience defining targeting strategies that drive results
• Proven lifecycle management experience driving conversions and engagement results
• Technically minded with the ability to translate between the business and technical teams
• Strong data and analytical skills; utilizing and interpreting data and analytics to quantify and improve marketing results
• Relationship management skills with the ability to build strong trusted relationships with business partners
• Demonstrated ability to manage multiple initiatives within a team of marketing professionals
• Track record of acquisition and retention in an online business including general MVT testing and optimization
• Third party management experience required
• Strong knowledge of website analytics tools – Google Analytics and Adobe preferred
• Experience with Responsys preferred
• Strong HTML knowledge required
• Project management skills with experience in prioritization and planning essential
• Excellent presentation, writing and conceptual skills with demonstrated experience in working with new media initiatives
• A strong work ethic and an attitude to solve problems and manage situations quickly and effectively
• Excellent attention to detail
• Strong communication (written and verbal) skills
• Business proficiency in English is essential
• Good team player and people manager

 Required Education and/or Experience

• Marketing Bachelor’s degree preferred, or equivalent experience.

Equal Opportunity Employer M/F/D/V

Background Checks Required.