Who are we? 
We’re Dice, eFinancialcareers and ClearanceJobs, services of DHI Group, Inc. — where we're connecting futures now. We help connect professionals with the careers they want and companies with the talent they need, and we achieve this by providing online access to relevant and meaningful jobs, candidates, and insights within each of the communities we serve. 

Why work with us?
We provide opportunities for you to contribute to our success, within a collaborative team where your opinion matters!

We challenge you to do exciting work while helping you grow your career!

We offer competitive pay, benefits and programs for you and your family to live healthy and secure!

We host social events for you to connect with other across our company and markets!

We serve the communities where we're located, and the causes important to you!

 What is this opportunity?

Senior Marketing Manager, CRM (B2B)

We are seeking a dynamic Senior Marketing Manager with deep B2B experience to take on a crucial role within our growing CRM organization. This data-driven marketer will focus on the Dice brand and will be responsible for managing customer email and direct mail communications to our B2B audience of companies who rely upon Dice to satisfy their needs when hiring technology professionals. The successful candidate must have a passion for utilizing key quantitative and qualitative insights to shape engagement marketing strategies, significant experience in partnering with an internal Sales organization, and a deep understanding of B2B email technologies and best practices.

Reporting to the Senior Director, CRM, this role will work closely with other Marketing colleagues, Sales, Product Management, and Technology to drive customer engagement and Marketing Qualified Leads (MQLs).

 More specifically, this Senior Marketing Manager will:

·     Guide and oversee strategy, day-to-day operations, and monitoring of B2B marketing communications programs via the email channel (as well as some use of direct mail initiatives) in accordance with brand strategy and financial metrics, particularly volume and quality of MQLs to the Sales team

·     Maintain a laser focus upon the needs of our prospective, current, and former Tech Hiring customers; consistently demonstrate through every outbound communication that Dice is the indispensable resource for attracting and connecting with the finest tech professionals

·     Define engagement, retention, and reactivation programs that deliver valuable customer experiences and maximize performance across the customer lifecycle (information seekers, ready to speak with Sales, active customer messaging, support for deal renewals, lapsed customers, etc.)

·     Establish proactive monitoring and performance analysis metrics for all recurring and ad hoc messaging programs

·     Identify and prioritize the development and execution of creative concepts

·     Review new message copy and obtain proper sign-offs from internal stakeholders

·     Lead efforts surrounding email message production to ensure accuracy and quality of deliverables and obtain proper approvals

·     Ensure there are proper alerts in place for stakeholders in the event of any significant emergencies, challenges, or barriers that impact customer experience, budgets, and/or timelines

·     Maintain a thorough understanding of competitive landscape, as well as development and application of leading trends in B2B email marketing

·     Develop and maintain cross-functional, collaborative relationships throughout the organization

·     Coordinate third-party vendor services

 What are we requiring for this role?

·     Bachelor's degree in Business, Marketing, or related field

·     Minimum of 8 years of related B2B email and CRM experience

·     Minimum of 2 years of team management experience

·     Deep expertise in customer lifecycle marketing, segmentation, and testing strategies to drive B2B customer engagement and retention

·     Utilize understanding of the marketing landscape to innovate and drive growth

·     Identify and create opportunities to leverage internal stakeholders and third-party partners to improve processes and practices

·     Work as a vital leader of and mentor to a team of CRM managers and specialists

·     Demonstrate significant knowledge of enterprise-level B2B email marketing platforms like Marketo, Eloqua, or Pardot, as well as how to maximize their impact when coupled with SalesForce

·     Exhibit excellent problem solving, communication skills, and time management

·     Develop and deliver effective presentations