Senior Manager of Account Based Marketing and Demand Generation

| Greater Denver Area | Hybrid
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PlayerLync, is a well-funded, high-growth start-up, and 2018 Colorado Companies to Watch Winner. We’re the leading provider of modern mobility solutions to top tier companies like Starbucks, Abercrombie & Fitch, Crocs, Southern Gas, and an array of professional sports teams including the Denver Broncos. We’re seeking a creative, high caliber Senior Marketing Manager of Campaigns and Demand Generation to join the marketing team to create a world class ABM Marketing engine.


As PlayerLync’s Senior Marketing Manager of Campaigns and Demand Generation, you will be a key team member responsible for aligning audiences and the problems they want to solve with the values PlayerLync provides. This is a senior team position that focuses on obtaining new prospects for our Sales and Customer Success teams.




Key Responsibilities

  • Understanding audiences and competitors to become a data-driven expert on our buyers - why they buy, how they make decisions, where they get information, and the thought process they go through to reach an investment decision. Through insights and data, you’ll define the buyer journey and how to intersect the journey through outreach campaigns.
  • Strategize, and execute all outbound lead generation efforts including ABM, email marketing, direct mail, and webinars
  • Coordinate ABM efforts with Director of Digital and Content Marketing
  • Define and manage outbound ABM programs to advance sales prospecting and accelerate prospect progressions from TOFU to BOFU
  • Create ABM campaigns that are highly engaging and interactive, which generate engagement and traffic, registrations, sign-ups, and ultimately qualified leads based on the target audiences
  • Ensure wide company engagement across the stakeholder communities from TOFU through the Selling stages
  • Manage current Hubspot integration; select and implement sales and marketing technologies to scale demand generation and pipeline goals
  • Work particularly closely with the Product Management team to understand the product, competition, markets and market opportunities inside and out.
  • Become a Lead Gen thought leader through research and analysis, then share all the smarts with others on the team
  • Create reports and insights based on key performance indicators and metrics. Then tell us what’s working, what’s not, and how to improve.
  • Help us identify and break into new market segments, working closely with the Product Management team.

Requirements

  • 8 years of marketing experience with at least 2 years of ABM Lead Gen experience working in a high growth SaaS company
  • Expertise in email marketing, SEO/SEM, events, social media, and digital marketing
  • Total GSD mentality – roll up the sleeves approach to driving results
  • Proven and visible marketing experience driving adoption and expansion of a product through strategic thinking, creativity, analytical decision making and a willingness to try new ideas and concepts.
  • Collaborate with everybody – Sales, Marketing, Operations, Development, Product Management, Finance, Customer Success, Analysts, our Customers and Prospects. They all bring insights and therefore you’ll want to know what they think
  • Define and create compelling Lead Gen content (e.g., white papers, product videos, website copy, blog posts, webinars) to support progression along the Buyer Journey (Sales and Partner Enablement)
  • Familiar with marketing automation tools - specifically HubSpot, SF.com, Google Analytics, and ABM software like Engagio, DemandBase or Terminus.
  • Analytical, but capable of translating data insights to business decisions and actions/tests
  • MBA preferred
  • And finally - we’re PlayerLync, which means you’ll need to be a team player!
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • VueLibraries
    • Node.jsFrameworks
    • SymfonyFrameworks
    • ZendFrameworks
    • AngularFrameworks
    • MariaDBDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • WordpressCMS
    • Chorus.AICRM
    • DocuSignCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • ZoomInfoLead Gen

Location

We're a high tech company located in the Denver Tech center close to a number of great local eateries.

An Insider's view of PlayerLync

What’s the vibe like in the office?

Fun, collaborative culture focused on exceeding goals and celebrating the wins. Casual and team based atmosphere centered around providing the best service and solution to our customers.

Brad

Account Executive

What projects are you most excited about?

Working with all of our teams to architect a SaaS based platform for the PlayerLync solution. This project will give us the opportunity to build, maintain, and manage a highly scalable solution that utilizes modern technologies to help solve real problems for our customers. A project of this magnitude is a once in a career opportunity!

Dean

Director of Operations

What are some things you learned at the company?

My experience at PlayerLync has helped me learn about databases, API’s, workflow, and much more. I have gained knowledge in areas I didn’t expect, such as programming and automated testing. But most of all, I’ve learned how to best communicate with others on a team and work together to solve problems that affect a larger group of individuals.

Cory

Junior QA Engineer, Development

How do you empower your team to be more creative?

By giving folks the freedom to try new things or new ways. There is rarely one right way, and it's only through trying new things that people or teams reach greatness.

Gary

Head of Marketing & Channels

How would you describe the company’s work-life balance?

On my first day, our CEO left me a note with “More life!” written at the bottom. I've seen this in the work/life balance this company pushes its employees to have. I work hard and play hard at PlayerLync and am ultimately more successful and fulfilled because of the balance!

Mallory

Customer Success Manager

What are PlayerLync Perks + Benefits

PlayerLync Benefits Overview

We value culture first and foremost by supporting a work hard, play hard mentality. We offer a variety of perks to make your workday enjoyable such as office snacks, shuffleboard, ping pong, and an on-site gym. We offer a medical plan that has 100% employer paid premiums and strive to add at least one major benefit or perk each year. We support an open door policy and strive to maintain the positive energy of a small start up as we grow and scale our business!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Disability insurance covers 60% of annual salary up to $6,000 monthly maximum payout.
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. PlayerLync also provides 2 weeks of leave for the secondary caretaker.
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Sabbatical
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
PlayerLync offers a quarterly company outing. Past events have included bowling, Family Summer Picnic, Annual Vail getaway, and our Holiday Party!
Free daily meals
Snack wall ALWAYS full of tasty treats, supplemented by regular team meals. Teams who eat together stay together. :-)
Free snacks and drinks
We have a constantly stocked kitchen with a wide variety of snacks, an Espresso machine, fresh fruit and monthly birthday cake celebrations.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Free access to our fitness center IN the building
Onsite gym
Professional Development Benefits
Job training & conferences
Professional Development budget is available for job related continuing eduction.
Lunch and learns
PlayerLync offers lunch and learns for team trainings and kick off meetings
Promote from within
Continuing education stipend
We offer up to $500 annually for classes, professional memberships, and other development opportunities that directly apply to each position.
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
We will reimburse 50% of team member training/development costs up to $500 in a 12 month period.

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