Senior Marketing Associate, User Retention

| Greater Denver Area

The Senior Marketing Associate - User Retention will play a crucial role in Ibotta’s ability to create world-class retention programs and growth opportunities. The ideal candidate must be organized, self-motivated, and detail oriented, while being capable of managing multiple projects across multiple teams and timelines. Every day is different at Ibotta, so being able to adapt to change is a must.

What you’ll be doing:

  • Manage all mobile commerce campaigns through seasonally-relevant programs, including building promotions for multichannel and crossover conversion.
  • Support Marketing Manager in developing campaign strategies and customer segmentation for new and emerging products.
  • Build a robust A/B testing schedule for the next fiscal year to benchmark and set growth goals.
  • Collaborate with the sales team to creatively solve for client goals and problems.
  • Leverage analytics tools and team to develop optimizations that improve overall campaign performance, independently determine winning outcomes, and roll out programs and optimizations to drive business goals.
  • Work across Marketing, Analytics, and Product teams to understand programs, spend, and ROI implications as we continue to scale our user base.
  • Manage partner/vendor relationships and budgets to maximize spend effectiveness.
  • Stay on the cutting edge of marketing tactics and technologies to optimize our growth strategy.
  • Improve and maintain team process to increase operational efficiency.

What we’re looking for:

  • Bachelor’s degree or higher with focus in business, marketing, advertising, economics or related field
  • 3-5 years of relevant experience
  • Experience working in digital, product, and/or retention marketing
  • Innovative mindset to grow our business
  • Strong leadership skills and organizational skills
  • Ability to think creatively and implement ideas
  • Ability to understand technical details and bridge the gap between marketing and product or engineering
  • Strong analytical skills - not afraid to dig in on campaigns and budgets in Excel, custom campaign dashboards, and Google Analytics
  • Attention to detail to build out complex campaigns with multiple stakeholders
  • Ability to manage several projects and their moving parts accurately and simultaneously
  • Must be self-directed and self-motivated
  • Drive to improve processes and simplify complex concepts

Nice to have:

  • Advanced Microsoft Excel skills
  • Experience with marketing platforms such as Looker, Trello, Confluence, etc.
  • Experience with marketing for a mobile app
  • Experience with marketing in retail, e-commerce or restaurant industries

About Us:

Headquartered in Denver, CO, Ibotta (“I bought a...“) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer rebates on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile and has paid out more than $350 million in cash back to its users. Launched in 2012, Ibotta has 28 million downloads and is one of the five most frequently used shopping apps in the United States.

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, and equity.
  • Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
  • Applicants must be currently authorized to work in the United States on a full-time basis.
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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
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    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Located in central Downtown Denver. Convenient access to public transportation and Denver's best restaurants.

An Insider's view of Ibotta

What are some social events your company does?

Our teams hold regular team outings and cross-functional events. As a whole, we celebrate and collaborate regularly.

Ibotta

Team

What makes someone successful on your team?

We look for work ethic, emotional intelligence, humility and intellectual curiosity. If you possess these, then very little is going to get in the way of your goals. Who you work for is most often more important than what you do. So choose wisely and ask the right questions.

Suchit

Chief Marketing Officer

What are Ibotta Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

At Ibotta, your work-life balance is important to us. Our unlimited PTO policy allows employees to take the time they need to relax and recharge throughout the year. This policy is based on mutual trust and empowers our employees to take responsibility for managing their own time and productivity. We cover 100% of your premiums for comprehensive medical, dental and vision coverage. We offer leadership development and training to move your career forward.

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