Senior Marketing Associate, Product Marketing at Ibotta

| Greater Denver Area
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As a Senior Marketing Associate, Product Marketing, you will play an important role in developing web products with best-in-class programs to drive growth and wide scale adoption. This role requires creating marketing plans for each phase of product development to position Ibotta as a market leader. In this position, you will be critical in the future success of your products. The ideal candidate must be innovative, analytical, and detail-oriented, demonstrating the ability to juggle multiple cross-functional projects with stakeholders across multiple departments. 

What you’ll be doing:

  • Manage web product campaigns, employing a variety of marketing levers to develop compelling programming across channels.
  • Support Product Marketing Manager in crafting campaign strategies, from positioning and planning, to building and executing programs.
  • Promote varying phases of product development, from go-to-market strategies to driving habituation and wide scale adoption.
  • Build the communications and incentives plans to drive awareness and adoption of products and features.
  • Evaluate marketing programming performance using relevant metrics and user feedback. Work closely with Analytics to build testing plans to optimize campaigns and improve funnel performance.
  • Collaborate with cross functional partners across Marketing, Analytics, Product, Engineering, Sales and Customer Care.
  • Stay on top of cutting edge marketing tactics and the competitive landscape for your products to advocate for the optimal user experience by reading reviews and understanding customer pain points to adapt strategy.

What we’re looking for:

  • Self-directed, self-motivated, strong organization skills and attention to detail.
  • Bachelor’s degree or higher with focus in business, marketing, advertising, economics or related fields.
  • 2-5 years of relevant experience.
  • Experience working in digital or Product Marketing.
  • Creative approach to problem-solving and implementing ideas.
  • Innovative mindset to create programs using a variety of marketing tactics to drive adoption
  • Analytical skills to dig into the data and report on campaign performance (Excel, Google Analytics, custom dashboards).
  • Strength in navigating complex projects, especially adapting and pivoting priorities based on strategic updates, coupled with an ability to improve process and simplify complex concepts
  • Ability to understand technical details and bridge the gap between Marketing and Product or Engineering

Nice to have:

  • Advanced Microsoft Excel skills.
  • Experience with marketing for a mobile app or website.
  • Experience in Project Management.
  • Experience with marketing platforms such as Looker, Trello, Confluence, etc.
  • Experience with marketing in retail, e-commerce or payments industries.

About Us:

Headquartered in Denver, CO, Ibotta (“I bought a...“) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer rebates on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile and has paid out $340 million in cash back to its users. Launched in 2012, Ibotta has 28 million downloads and is one of the five most frequently used shopping apps in the United States.

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, and equity.
  • Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
  • Applicants must be currently authorized to work in the United States on a full-time basis.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Located in central Downtown Denver - convenient access to public transportation and Denver's best restaurants, though we are currently remote.

An Insider's view of Ibotta

What’s the vibe like in the office?

The best part about Ibotta is the people that work here. It's humbling to be able to work with such talented and experienced team members who are all working towards a collective mission. I've been able to learn so much from my colleagues both on a professional and personal level, and they are 100% the reason that I enjoy coming into work everyday.

Prachi

Senior Account Executive, Business Development

How do you collaborate with other teams in the company?

For general questions or blockers, the engineering community is incredibly active and supportive on specialized Slack channels to get engineers unblocked. On project development cycles, my Project Manager sets meetings with relevant stakeholders as needed for planning and ongoing feedback cycles.

Becca

Platform Engineer

How has your career grown since starting at the company?

I started Ibotta as a mid-level software engineer with a few years of experience; within two years I had been promoted to a Senior Engineer and was recently promoted to Staff Engineer at the beginning of 2020. I’ve learned so much about software development and am excited to now be in a position responsible for helping to spread that knowledge.

Alex

Software Engineer/Browser Extension

How do you make yourself accessible to the rest of the team?

Weekly 1:1s with all of my direct reports and minimum monthly coffee/lunch/walk with anyone who is indirect. We also leverage "Donut" (an app through Slack) across the Marketing team. This promotes rapport building and open conversations.

Cody

Vice President of Growth Marketing

How would you describe the company’s work-life balance?

Ibotta believes that in order to feel motivated and inspired, you must have an opportunity to find fulfillment and satisfaction in your personal life.

Jawaan

Director, Data & Media Partnerships

What are Ibotta Perks + Benefits

Culture
Volunteer in local community
Each year, Ibotta employees participate in a company-wide volunteer day. Ibotta's Culture Clubs also provide multiple opportunities for volunteering and getting involved in the local community.
Partners with Nonprofits
Ibotta partners with local nonprofits such as ChickTech, Denver Urban Gardens, Wish for Wheels, the Boys & Girls Club, and more.
Eat lunch together
Intracompany committees
Building a company culture starts from the ground up at Ibotta. Some of our Culture Clubs include [email protected] Ibotta, botta Diversity & Inclusion Committee, Ibotta Gives, Sports & Outdoors, and more!
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

We invest in every employee with a competitive salary, company equity, a matched 401(k), leadership training, and a monthly commuter stipend. We also offer comprehensive medical, dental, and vision coverage to full-time employees, plus free onsite gym access. Oh, and we also believe in a healthy work-life balance. Flexible time off, monthly social events and happy hours, and an annual dinner bonus keep us energized and focused.

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