Senior Marketing Associate, Acquisition

| Greater Denver Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Are you passionate about performance marketing and want to join an industry-leading team? The Senior Marketing Associate - User Acquisition to contribute to our mission to Make Every Purchase Rewarding. This person will play a crucial role in Ibotta’s media buying and optimization efforts in order to acquire high-quality users to our app and browser extension within one of the most competitive spaces in the industry. The ideal candidate must be organized, self-motivated, and analytically driven, while capable of managing multiple projects and partners.

What you will be doing:

  • Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Outhustle, Teamwork, Transparency & A good idea can come from anywhere
  • Develop and measure the performance of user acquisition campaigns across various advertising platforms including search, social, display, and more!
  • Own Search Engine Optimization, including managing agencies, content, and testing. Assist with optimizing the App Store and the Chrome Web Store. 
  • Monitor, optimize, and report campaign performance on an on-going basis to ensure we’re hitting our target KPIs.
  • Provide data-driven recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions.
  • Improve conversion rate optimization, including developing new landing pages and testing and increasing conversions on existing pages. Work with marketing and product teams to build out tests, analyze performance, and implement winning variations. 
  • Work closely with the Activation team on developing onboarding flows, creating and optimizing cohesive onboarding experiences, and improving activation rates.
  • Support the User Acquisition team on social, search, display, referral programs, and affiliate channels as needed.
  • Actively test new channels, audiences, creative, copy, and media types. Report findings along with recommending strategic next steps.
  • Assign and manage creative requests for ads and landing pages with our internal creative and development teams. 
  • Collaborate on projects with members of the Growth team, and greater marketing team and ensure strategies and campaigns are aligned.
  • Stay up-to-date on industry insights, competitor tactics, and relatable changes within the mobile, web, and browser extension ecosystems
  • Take ownership of other ad-hoc requests, channels, and projects as we expand and test new ways of acquiring users, such as assisting with affiliate marketing or referral programs.

What we are looking for:

  • Bachelor’s degree with a focus in marketing, advertising, economics, or related field
  • Experience with direct response marketing
  • 2-4 years of experience managing performance-based marketing campaigns

Nice to have: 

  • Experience running user acquisition web and mobile app-install campaigns
  • Understanding of mobile attribution models and use of attribution software
  • Background in Google Analytics and Google Tag Manager
  • Familiarity with running multivariate tests on Google Optimize and/or Optimizely 
  • Knowledge of search engine optimization best practices
  • Advanced Excel skills

About Us:

Built in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping app that gives users cash back on groceries and more. Through our partnerships with brands and retailers like Procter & Gamble, Kraft Heinz, Kellogg, Amazon, Walmart, Target and Uber, we’ve delivered over $750 million in cumulative cash rewards to our Savers. Guided by our values and our mission to make every purchase rewarding, we come to work energized by the business problems we get to solve, the technology we get to build, and the people we get to innovate (and have fun) with. Ibotta made Inc.’s 2020 list of the 5000 fastest-growing private companies in the U.S. for the third consecutive year. In 2019, we became the first mobile consumer technology company in Colorado to achieve $1B in valuation.

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, and equity.
  • Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
  • Applicants must be currently authorized to work in the United States on a full-time basis.
  • For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
  •  
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Currently remote - our headquarters are located in central Downtown Denver - convenient access to public transportation and Denver's best restaurants!

An Insider's view of Ibotta

What’s the vibe like in the office?

The best part about Ibotta is the people that work here. It's humbling to be able to work with such talented and experienced team members who are all working towards a collective mission. I've been able to learn so much from my colleagues both on a professional and personal level, and they are 100% the reason that I enjoy coming into work everyday.

Prachi

Senior Account Executive, Business Development

How do you collaborate with other teams in the company?

For general questions or blockers, the engineering community is incredibly active and supportive on specialized Slack channels to get engineers unblocked. On project development cycles, my Project Manager sets meetings with relevant stakeholders as needed for planning and ongoing feedback cycles.

Becca

Platform Engineer

How has your career grown since starting at the company?

I started Ibotta as a mid-level software engineer with a few years of experience; within two years I had been promoted to a Senior Engineer and was recently promoted to Staff Engineer at the beginning of 2020. I’ve learned so much about software development and am excited to now be in a position responsible for helping to spread that knowledge.

Alex

Software Engineer/Browser Extension

How do you make yourself accessible to the rest of the team?

Weekly 1:1s with all of my direct reports and minimum monthly coffee/lunch/walk with anyone who is indirect. We also leverage "Donut" (an app through Slack) across the Marketing team. This promotes rapport building and open conversations.

Cody

Vice President of Growth Marketing

How would you describe the company’s work-life balance?

Ibotta believes that in order to feel motivated and inspired, you must have an opportunity to find fulfillment and satisfaction in your personal life.

Jawaan

Director, Data & Media Partnerships

What are Ibotta Perks + Benefits

Ibotta Benefits Overview

We invest in every employee with a competitive salary, company equity, a matched 401(k), leadership training, and more. We also offer comprehensive medical, dental, and vision coverage to full-time employees. Oh, and we also believe in a healthy work-life balance. Flexible time off, team building events, Learning & Development opportunities, and an annual dinner bonus keep us energized and focused.

At Ibotta, we care about you. That’s why we offer benefits that support your physical, emotional, and financial health. Learn more below and through our career page!

Culture
Volunteer in local community
Each year, Ibotta employees participate in a company-wide volunteer day. Ibotta's Culture Clubs also provide multiple opportunities for volunteering and getting involved in the local community.
Partners with Nonprofits
Ibotta partners with local nonprofits such as ChickTech, Denver Urban Gardens, Wish for Wheels, the Boys & Girls Club, and more through individual "Volunteer Time Off", team events, and/or donations.
Friends outside of work
Eat lunch together
Intracompany committees
Building a company culture starts from the ground up at Ibotta. Some of our Culture Clubs include [email protected] Ibotta, WeBotta Diversity & Inclusion Committee, Ibotta Gives, Sports & Outdoors, and more!
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Ibotta weaves unconscious bias training into individual contributor and manager sessions when applicable. Through this, our employees become more aware of unconscious biases and other barriers to DEI.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Hiring teams attend training sessions to help managers and interviewers see the impact that unconscious bias may have on the interview process and provide employees with interviewing best practices.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ibotta employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance is provided at Ibotta.
Dental Benefits
Ibotta offers multiple plans for employees to choose from to best fit their dental needs.
Vision Benefits
Ibotta's vision benefits plan covers a large percentage of the cost to our employees
Health Insurance Benefits
Ibotta offers multiple plans for employees to choose from to best fit their medical needs.
Life Insurance
Life insurance is equal to 1x an employee's annual salary.
Wellness Programs
As part of our 2021 Benefits, a Lifestyle Spending Account is available for employees to receive reimbursement for a variety of wellness programs they can choose from independently.
Onsite Gym
Team workouts
While in a virtual environment, we continue to provide remote workout opportunities through our Wellness Culture Club via zoom!
Mental Health Benefits
In addition to Ibotta's health care coverage, mental health services can be accessed through an Employee Assistance Program to ensure our employees receive support.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Ibotta provides employees with a 401(k) matching plan managed by Principal. We match 100% of contributions up to 3% of an employee's annual gross pay.
Company Equity
Ibotta offers stock options to eligible, full-time employees.
Performance Bonus
In 2020, all eligible, full-time employees can participate in Ibotta's Profit Sharing program.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Ibotta offer's parental leave for all new parents.
Flexible Work Schedule
Ibotta provides employees with a flexible work schedule that includes core hours as well as flexible start and end times.
Remote Work Program
During COVID we are remote for the foreseeable future.
Family Medical Leave
Ibotta provides FML to all eligible employees.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Ibotta employees receive a minimum of 20 days per year of paid time off.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Perks & Discounts
Casual Dress
We embrace a "start-up casual" dress code -jeans and a t-shirt most days - and encourage employees to wear what makes them feel comfortable. 
Commuter Benefits
Ibotta offers a commuter benefit for employees to save money by having funds deducted from their paychecks (pre-tax) to pay for business-related parking and/or commuting for work.
Company Outings
Ibotta hosts company outings throughout the year on a team-by-team basis.
Some Meals Provided
When in the office, Bagel Fridays are a staple at Ibotta. We also provide meals for certain events, including breakfast burritos at our quarterly Town Hall meetings.
Happy Hours
When in the office, a variety of beverages are provided during our bi-weekly Product Demos. We also host (often themed) additional happy hours throughout the year with snacks and drinks.
Recreational Clubs
Ibotta's "Sports + Rec" Culture Club provides a variety of leagues to participate in year-round (when in-person).
Relocation Assistance
Ibotta offers relocation assistance depending on the role.
Fitness Subsidies
New in 2021, Ibotta's Lifestyle Spending Account provides up to $150 per month for reimbursement for applicable fitness and wellness expenses.
Professional Development Benefits
Job Training & Conferences
Ibotta offers employees professional development opportunities like bi-weekly training sessions, manager bootcamp, panel events, hackathons, team training and more.
Diversity Program
Lunch and learns
Ibotta's Culture Clubs provide Lunch and Learn opportunities throughout the year on a variety of topics.
Cross functional training encouraged
Promote from within
Time allotted for learning
Ibotta encourages learning throughout the year dependent on an individual's professional goals and development.
Online course subscriptions available
Customized development tracks
Paid industry certifications
Ibotta can provide a budget for paid industry certifications based on an individual's professional goals and development.

Additional Perks + Benefits

We invest in our employees with a competitive salary, company equity, a matched 401(k), and leadership training. We also offer comprehensive medical, dental, and vision coverage to full-time employees. Oh, and we also believe in a healthy work-life balance. Flexible time off, team building events, Learning & Development opportunities, and an annual dinner bonus keep us energized and focused.

More Jobs at Ibotta39 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Internships
Marketing
Operations
Product
Sales
Operations
new
Denver
Sales
new
Denver
Developer
new
Denver
Data + Analytics
new
Denver
Design + UX
new
Denver
Data + Analytics
new
Denver
Developer
new
Denver
Marketing
new
Denver
Developer
new
Denver
Product
new
Denver
Sales
new
Denver
Data + Analytics
new
Denver
Developer
new
Denver
Internships
new
Denver
Data + Analytics
new
Denver
Sales
new
Denver
Developer
new
Denver
Data + Analytics
new
Denver
Developer
new
Denver
Developer
new
Denver
Developer
new
Denver
Developer
new
Denver
Data + Analytics
new
Denver
Operations
new
Denver
Developer
new
Denver
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Ibotta's full profileSee more Ibotta jobs