Company Description

At Conga, we believe that growth equals opportunity. It’s how we drive our business, but it’s also how we view our people and culture. Growth creates opportunity—we know that by growing our team of passionate, talented individuals, we have the opportunity to excel as the best tech company in the industry.

Our people are committed to the Conga mission to inspire, enable, and guide customers to success. We live this every day, working relentlessly to create powerful products that drive unmatched business results for our customers, while delivering service that is second to none. Conga’s position as the leader in digital document transformation, the provider of one of the top paid applications on the Salesforce AppExchange, our more than 11,000 customers and our collection of five-star reviews show our dedication to this mission! Conga has tremendous momentum. Our net dollar retention and NPS scores are industry leading.

Conga offers a fast-paced, dynamic environment for professionals looking to help build and enhance a seamless customer experience. Our top of the line product suite, dedicated employees, and proven leadership team provide a solid foundation to support our continued growth and success. 

Job Description

Conga’s Senior Manager, Digital Marketing is responsible for global digital channel performance. This role oversees Conga’s digital advertising, digital lifecycle, and SEM efforts. This role is responsible for managing a large digital budget to maximize pipeline generation, positive brand engagement, and ROI. The successful candidate leads generation of a significant portion of pipeline, critical to the success of Conga’s continued growth. This person is part strategist, part leader, part tactical expert. 

Responsibilities:

• Manages and develops a small team focused on digital performance with a key focus on paid channel strategy
• Coaches and strategizes on digital aspects of integrated campaigns across brand awareness, lifecycle, and demand generation
• Consistently analyzes the effectiveness of digital channels, adjusting budgets and placement strategies for highest impact
• Advertising vendors and agency management are a core part of the role
• Develops and leads a tight budget management process, including monthly reconciliation and reporting
• Serves as a consultant and subject matter expert on all things digital advertising across the cross-functional marketing team
• Drives innovation in digital advertising and lifecycle programs
• Ruthlessly and consistently analyzes performance for lowered CPA and increased overall ROI
• Collaborates with lifecycle marketing manager on multi-channel campaigns across the entire buying cycle for all target segments
• Partners with product marketing, corporate marketing, and content teams on campaign strategy, positioning, and content
• Strategizes how to integrate advertising, webchat, email, and website experience into a cohesive and engaging brand experience
• Work with security and legal teams on global compliance of advertising strategies to ensure maximum performance and compliance

Qualifications

• 7-10 years of experience in B2B digital marketing, specifically focused on digital advertising (ad platform certifications preferred)
• Experience running and executing paid media strategies across a wide range of channels
• Experience building and executing demand generation campaigns leveraging a multi-channel approach, tied to a specific, measurable pipeline goal
• Experience building positive relationships with sales leaders to drive alignment and buy-in
• Experience designing and executing Account Based Marketing (ABM) programs with a particular focus on Account Based Advertising (Rollworks, Demandbase, Terminus, etc.)
• Experience closely managing substantial digital or media budgets
• Knowledgeable in core B2B demand generation frameworks
• Comfortable with Salesforce and other reporting tools, like Tableau or Power BI
• Experience building programs and designing strategies in a leading marketing automation tool (Marketo preferred)
• Deeply knowledgeable in Google Analytics (GA certification preferred)
• Data-driven with a natural ability to communicate complexity with clarity
• Constant learner, passionate about innovation and positive business impact
• Bachelor's degree in Marketing or related field

Additional Information

Why should you work for Conga?

• From day one you’ll become an integral and active part of Conga’s culture
• Our executive team believes in Growth = Opportunity, meaning there's no limit to what we can accomplish
• You will work with a passionate and motivated team 
• You will be truly empowered to make a difference. We work with innovators, thinkers, and people who push the status quo 
• You will never hear “that’s not your job” but rather be encouraged to solve problems with creative ideas
• You will see your effort and impact come to life as you test boundaries, break down barriers, and skyrocket your career

Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.