We are looking for a creative, collaborative, and technically strong Senior Manager, Demand Generation to help scale and accelerate Brandfolder's demand generation growth engine. 

You’ll be responsible for leading a team focused on running integrated campaigns aimed at driving pipeline and revenue for the sales team through paid marketing, events, software directories, and more. The ideal candidate has a proven record of optimizing ROI across demand generation, digital marketing, and account based marketing channels. You will be able to effectively communicate with a variety of stakeholders and create, balance, and prioritize multiple initiatives with ease, while being laser-focused on driving engagement and interest across our target industries and segments.

You will inspire the most recognizable brands in the world, like TripAdvisor and Slack and have the ability to immediately impact decision-making in a high-growth company. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking:

As required by the Colorado Equal Pay Transparency Act, Smartsheet (Brandfolder) provides a reasonable range of compensation for roles that may be hired in Colorado. Actual compensation is determined by several factors including, but not limited to, level of professional and educational experience, and specific office location. For the state of Colorado, the range of starting pay for this position is between $118,000 and $150,000. 

What You’ll Do:

• Lead strategy and creation of all demand generation campaigns to ensure we meet quarterly pipeline and sales goals for expansion and new business motions
• Collaborate cross functionally with Product, Sales, Customer Experience, and other key stakeholders to identify gaps and opportunities for demand generation support
• Lead strategic development and optimization of all marketing channels including web, email, paid media, software directories, account based marketing, events, and more
• Optimize spend across demand generation efforts to drive the right business results
• Partner with Marketing SMEs to plan, manage, and optimize internal processes and ensure maximum team efficiency
• Work closely with Marketing Operations to manage attribution and reports by conversions, lead source, ROI by Channel, Cost Per Lead, and more.
• Provides coaching and development opportunities to team members on effective demand generation strategies and tactics
• Strong, hands-on knowledge of measurement and reporting across all stages of the buyer's journey; preferred experience with Salesforce and Marketo
• Drives adoption of agile marketing principles, practices, and frameworks
• Ability to adapt to both market and corporate strategy shifts

What You’ll Need:

• 5+ years of marketing experience and a deep understanding of B2B marketing strategies, technologies, and channels and 1-3+ years of experience leading and scaling a team
• Highly curious and technically minded with a deep analytical skill set to identify insights and optimize execution of campaigns/programs
• Experience managing and optimizing budget allocation and resourcing
• Experience with account based efforts and driving Enterprise product adoption
• Excellent communication and project management skills to work with cross-functional team members
• A learner, that is able to comprehend and grow knowledge of high-tech B2B trends, complex products, and messaging
• Knowledge of SFDC, Marketo a plus

Brandfolder Perks

• Equity - Restricted Stock Units (RSUs) Equity with all offers
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match (50% up to 6%) to help you save for your future
• Exposure to the world’s most powerful brands
• Generous paid time off
• Medical and dental insurance, 100% paid by Brandfolder
• Iconic office location in RiNo, bike and light rail friendly
• Monthly company events and happy hours
• Dog-friendly office

 About Brandfolder 

Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute and measure brand engagement. Loved by globals brands including Lyft, New Belgium, Slack, and jetBlue.

Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.