Senior Manager of Demand Generation at Homebot

| Greater Denver Area | Remote
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Come join one of the best places to work in Denver! Homebot is in hyper-growth mode, looking for innovative go-getters to join us in revolutionizing how people build wealth with the single largest asset they’ll ever own — their home. 

We sell our SaaS platform to lenders, loan servicers, and real estate agents to engage their clients and prospects throughout the entire homeownership lifecycle. Our customers love us and we love them! 

We are scaling rapidly and looking for an experienced Manager of Demand Generation to join the team as both a strategist and hands-on contributor. The Manager of Demand Generation will be responsible for crafting and executing full funnel campaigns geared to drive high-velocity pipeline growth. We are looking for someone who can take ownership of integrated campaigns, move quickly, uncover new opportunities, and has a strong appetite for growth.

This is a full-time position based in our Denver, CO office (We have a hybrid work model in place that allows employees to split their time between working in-office and from home a few days a week), or fully remote.

Compensation: We are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications and professional experience, which can cause your compensation to vary. This role has an annual targeted base salary range of $120,000 - $140,000. In addition, this role will be eligible for our performance- based accelerated bonus model. 


What You’ll Be Accountable For

  • Lead the strategy and creation of all demand generation programs 
  • Lead an integrated marketing team focused on executing campaigns aimed at driving awareness, pipeline, and revenue goals via paid media, events, email, ABM, and more.
  • Partner with marketing and sales leaders to execute and scale our account-based marketing programs, ensuring alignment with larger sales initiatives and goals. 
  • Optimize spend across demand generation efforts
  • Work with marketing operations and business analyst to manage attribution and reporting – creating dashboards, tracking campaign effectiveness, and reporting against planned goals and outcomes.
  • Develop a deep understanding of Homebot’s customers and buyers journeys to inform strategic alignment on go to market strategies
  • Collaborate with sales to formulate strategic outreach and follow-up communications, timed accordingly, to ensure team effectiveness and operational efficiency. 
  • Work in collaboration with key stakeholders to support the development of integral company assets, creative, and messaging.

 Experience & Qualifications

  • 4+ years of B2B marketing experience related to demand generation, growth marketing, and technologies. As well as 2+ years of experience leading and scaling a team.
  • Highly curious, data-driven, and analytical mindset, ability to produce actionable insights that drive strategy and further optimizations
  • Extensive experience in creating and executing integrated and account-based campaigns aimed at driving pipeline and revenue 
  • Demonstrated proficiency with martech tools and systems like Marketo, Salesforce, Google Analytics, CDPs, etc. 
  • Hands-on experience managing and optimizing budget allocation 
  • Thorough understanding of the B2B buyer journey and accompanying strategies including persona development, lead scoring, attribution metrics, audience development and segmentation
  • Excellent written and verbal communications skills


Perks/Benefits:

  • Equity - Equity Appreciation Program
  • 401k Match
    • Homebot matches 100% on the first 3% and an additional 50% on the next 2% (Homebotter contributes 5% and receives 4% from Homebot!)
  • Medical (Aetna) / Dental (Sun Life) / Vision (VSP)
    • Homebot covers 99% for the employee and 50% for dependents
  • Great vacation policy - 3 weeks accrued, plus additional vacation for benefits each year you work for Homebot. 
  • 1 Week Sick/Mental Health time
  • Hybrid Working Model - Blend Work From Home and In-Office Days
  • Budget for Home Office Setup
  • Denver EcoPass for light rail and bus system
  • Office location in downtown Denver (modern, spacious 4-story with top floor deck ⛰)
  • Professional Training and Education Budget

About Homebot

We believe in a collaborative, fun work environment. And when we say we have an awesome culture, we mean it. The team members, aka Homebotters, are not only passionate about our product, but also about how they interact with each other. We push ourselves every day to be better, challenge each other to continuously grow, and to have fun doing it. We are professional when we need to be and goofy when it’s time to celebrate a win. We realize we might be a little biased so we encourage you to check out our Glassdoor reviews and visit BuiltinColorado’s Best Places to Work list (#75!) and Best Small Places to Work (#21!). 

With the mortgage and tech industries being highly male-dominated, we're proud to be a tech company in the mortgage space with ~50% female employees across the organization.

More about Homebot

Problem we’re solving:

The US homeownership market is the largest asset class in the world at $30 trillion but is essentially an “unmanaged” asset that causes people to leave billions of dollars on the table every year. At the same time, loan officers and real estate agents spent $20 billion a year on desperate attempts to maintain mindshare and loyalty with their past clients in hopes of gaining more repeat and referral business.

Our solution:

Homebot is a client-for-life portal that maximizes repeat and referral business for lenders by empowering consumers to build wealth through homeownership. The award-winning client portal delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect. With an average 50% monthly engagement rate, Homebot ensures lenders and agents remain the trusted advisors that consumers rely on to make informed decisions about the largest asset they may ever own, their home. 

It’s definitely a game-changer and we are truly making an impact. Having launched in 2016, we're over 100 Homebotters strong and expect to continue that growth throughout the year. Join us!

Check out our website at www.homebot.ai

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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases

Location

We are located on the corner of 15th & Market in Downtown Denver, just a few blocks from Union Station. It's a prime location for amazing views and endless food options!

An Insider's view of Homebot

What are some social events your company does?

In addition to spontaneous happy hours, we’ve gotten a suite to watch the Rockies play, whipped up on the execs bowling, and soaked up the sun together at a pool party. This summer, we’re planning on camping in the foothills while listening one of our engineer’s band play sweet cover tunes.

Carey

Senior Product Designer

What does your typical day look like?

As the Customer Support Manager I lead the team that works closest with our clients! We handle all emails, chats, & phone calls on a daily basis. I focus on ensuring that the team & our clients have the right tools to be successful, creating processes that make life easier for all, & assisting in the innovation that makes Homebot so great!

Nate

Customer Support Manager

How has your career grown since starting at the company?

My career has grown exponentially, in the time I've been at Homebot. While the notion of working for a startup may seem daunting, the ability to "wear multiple hats" has provided me the opportunity to not only expand my knowledge of multiple facets of a business, but to also become well-versed in all the aspects of my personal job category.

Cameron

Finance Manager

What is your vision for the company?

83% of the average homeowner's wealth at retirement comes from home equity. We want consumers to be empowered to build wealth through homeownership. We do this by providing personalized intelligence for all home financing/buying/selling/renting decisions. Our plan is not to help homeowners feel rich but to help them be rich.

Ernie Graham

CEO

What kinds of technical challenges do you and your team face?

We work within the real estate space so we encounter an exorbitant amount of data that needs to be processed such as home valuations, loan data, and parsing user inputted addresses. Efficiently taking an address and turn that into our final product takes a many steps with failure cases along the way can create a tough challenge!

Nick Pendery

Software Engineer

What are Homebot Perks + Benefits

Homebot Benefits Overview

We believe in a collaborative, fun work environment. And when we say we have an awesome culture, we mean it. The team members who work here are passionate about the product but they are also passionate about how they interact with their teammates. We are respectful and professional when we need to be, and goofy and fun when it’s time to celebrate a win. We realize we might be a little biased so we encourage you to check out our Glassdoor reviews.

We appreciate and value what our team members do every day, so we offer some amazing benefits to reward them.

Culture
Volunteer in local community
We work with Habitat for Humanity and the Salvation Army
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Guardian: Homebot pays for 99% of the cost for the employee
Vision Benefits
Beam (VSP): Homebot pays for 99% of the cost for the employee
Health Insurance Benefits
United Health: Homebot pays for 99% of the cost for the employee
Life Insurance
Wellness Programs
Mental Health Benefits
We offer an employee assistance program, as well as Mental Health Coaches
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Homebot matches 100% on the first 3% and an additional 50% on the next 2%(Homebotter contributes 5% and receives 4% from Homebot!)
Company Equity
Equity Appreciation Program for managers of people
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 12 paid weeks of parental leave!
Flexible Work Schedule
Homebot provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
We are currently remote due to COVID and will continue to be this way until a vaccine is widely available. When we return to the office, we will adopt a hybrid model of WFH and in the office.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
For new hires, we give 4 weeks accrued paid time off. Then we reward employees who achieve anniversary milestones: 1 yr anniv. = 4 weeks, 2 yr anniv. = 5 weeks and 3 yr anniv. and onward = 6 weeks
Paid Volunteer Time
2 Paid Volunteer Days per year!
Sabbatical
Homebot offers full-time employees with 5 years of continued service the opportunity to take a 2-week sabbatical (+$2,500!)
Paid Holidays
Homebot offers all employees paid time off to observe all major holidays (10 days paid time off).
Paid Sick Days
Homebot offers paid sick days of up to 1 week per year for all full time employees.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Homebot provides an EcoPass for the light rail and bus system, which can be used on any rail line, bus line (including to the airport).
Company Outings
Homebot has quarterly paid team outings.
Game Room
Our game room includes Ping Pong and video games.
Stocked Kitchen
Homebot has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle.
Some Meals Provided
Homebot provides a weekly catered lunch in-office on Thursdays!
Happy Hours
Parking
Relocation Assistance
Relocation reimbursement for out-of-state moves to the Denver area.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Homebot offers employees professional development opportunities like certifications and conferences to further develop industry knowledge.
Tuition Reimbursement
Homebot will match 25% up to a maximum of $5,000 per year for continuing education through an accredited program
Lunch and learns
Homebot hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We believe in a collaborative, fun work environment. And when we say we have an awesome culture, we mean it. The team members, aka Homebotters, are not only passionate about our product, but also about how they interact with each other. We push ourselves every day to be better, challenge each other to continuously grow, and to have fun doing it. We are professional when we need to be and goofy when it’s time to celebrate a win.

One way we stay close is by attending Thankful Thursdays - a 1x a monthly event where we come together to recognize our teammates for something we appreciated in the last month. We also have catered in-office lunches weekly on Thursdays for our All Hands meetings.

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