Senior Manager, Account Based Campaigns

| Greater Denver Area
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Senior Manager, Account Based Campaigns

IntelePeer delivers an omnichannel communication platform as a service (CPaaS) built for the enterprise. We believe that business communications are meant for more than just simple interactions – they should enable businesses to deliver truly delightful experiences. With our voice, messaging, ready-to-use applications, open APIs, and on-demand analytics, companies can build and integrate communications-enabled workflows to create world-class customer experiences and improve business processes through automation. Our full-stack solution is backed by a rock-solid network and a team of experts who provide nothing but award-winning customer service.

 

With a focus on Account-Based Marketing (ABM), you will be responsible for creating and managing install base customer campaigns in partnership with internal marketing and sales teams, and outsourced partners. You have proven expertise setting strategy and planning a multitude of horizontal and vertical campaigns to support Account Management Sales Teams. Your success is defined by your ability to achieve pipeline and revenue goals for named accounts.

 

We’re looking for someone with strong experience in ABM and content marketing, specifically in the B2B Software as a Service (SaaS) space. You should have demonstrated success with omni-channel marketing strategies to support and align with ABM priorities, pipeline, and revenue goals.  

 

REPORTS TO:       SVP, Marketing

 

Position Responsibilities

  • Create and maintain ABM program for IntelePeer by orchestrating a captivating customer journey through personalized inbound/outbound campaigns leveraging digital advertising, direct mail, email marketing, and virtual events as engagement vehicles to deliver fully integrated campaigns.
  • Support the customer segmentation and account targeting process with Sales Ops, product marketing, and sales. Maintain sales alignment and support campaign enablement.
  • Partner with product marketing and external agencies to create innovative marketing assets and account-specific messages that are aligned to the buyer’s journey.
  • Plan, create, and execute targeted campaigns that deliver a highly effective and personalized approach for strategic accounts
  • Use data and research to evaluate the program’s impact and promote ideas for continuous improvement
  • Support integrated planning and management process with Account Management and Sales Ops; manage respective program budget.
  • Other duties as assigned

Requirements

Education:

  • Bachelor’s degree in marketing, creative writing, or related field of study

Expertise & Experience:

  • 5-7 years’ experience developing content for B2B technology / SaaS company, solution provider, or content marketing agency
  • Experience with managing and creating ABM campaigns through marketing automation systems required
  • Strong campaign orchestration, message optimization, persona and buying cycle experience required

Competencies:

  • Experience with CRM and marketing automation systems such as Salesforce and Pardot
  • A knack for messaging consistency and style.
  • Data-driven and highly analytical.
  • Proficiency with Google Analytics.
  • Proficiency with social media analytics.
  • Demonstrated project and time management skills.
  • Team player with excellent interpersonal skills.
  • Excellent written and verbal communication.
  • Detail oriented, able to multitask and work under strict and changing deadlines
  • Prioritizes and drives short term, long term and immediate needs
  • Proficient with MS Office, Word, PowerPoint, Excel, Outlook
  • Works well independently with minimal supervision
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • Maria DBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • WordpressCMS
    • SalesforceCRM
    • PardotEmail
    • SalesforceLead Gen

Location

We are located in the Denver Tech Center, the city's hub of business and innovation, plus we're near public transit, I-25, and trendy restaurants.

An Insider's view of IntelePeer

How would you describe the company’s work-life balance?

At IntelePeer, we have a work-hard-play-hard mentality. Our team goes above and beyond what is asked of us and we value determination. The unlimited PTO policy means that the company realizes to be successful we also need time away from work. You can make your own schedule and work from home when needed too!

Nils

Digital Marketing Specialist

What's the biggest problem your team is solving?

My team is helping companies that may not have the resources for complex development projects to take advantage of the promise of embedding communications like voice and SMS into their customer experiences, marketing efforts, and internal processes.

Shaughnessy

Sr. Manager, Product

How has your career grown since starting at the company?

IntelePeer is a company that likes to promote within and encourages career growth and opportunities for all of their employees. I have been with IntelePeer for almost 6 years and I have been promoted 3 times and have worked in 2 different departments since coming onboard. The leadership team has always asked what I would like to do for my career.

Christine

Sr. Manager, Sales Development

How do you empower your team to be more creative?

We encourage employees to think outside the box, to contribute new ideas, and to take ownership of helping us meet our company objectives. It is equally important for us to reward employees who achieve big things as it is to have an environment where team members are not penalized for making mistakes when they are learning and trying something new

Robert

Chief Marketing Officer

What are some things you learned at the company?

What I've learned at IntelePeer is the value of the contributions of the singular employee. IntelePeer works by each individual considering their personal achievements at work, big or small, to contribute directly to the success of the company - and the company acknowledging and reciprocating that effort back to the employee.

Justin

Chief Software Architect

What are IntelePeer Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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