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Englewood, CO

Senior Lead Brand Marketing - OnTech at DISH (Greater Denver Area, CO)

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Department Summary
\"Part art. Part science. All passion. Our marketing and advertising teams bring a unique blend of skills to tell the DISH story and drive growth. From informing marketing strategy with data analytics and consumer insights, to launching campaigns that span digital, video, print and social platforms - our team does it all. No matter how we get the job done, we're dedicated to connecting our customers to the best value and technology in the industry and changing the way the world communicates.\"
Job Duties and Responsibilities
The Brand Marketing team is accountable for driving the brand strategy, messaging and consistency across the marketing organization. A big component of brand marketing includes the planning, development and execution of integrated campaigns, which drive top funnel awareness, consideration and motivation to purchase for the family of DISH brands. The campaigns are also used to create a strong brand halo that improves perception and ultimately drives new customer acquisition for lower funnel direct response tactics.
What you will be doing
High-level job responsibilities:
The OnTech Associate Brand Manager will serve as the day-to-day lead of the OnTech brand, which is primarily tasked with brand campaign planning and strategy, and creative expression development of campaigns. Additionally, this individual is tasked with planning and developing cross-sell strategies for the DISH brand. He or she will be also responsible for collaborating and building relationships within the Smart Home Services group and with the DISH Brand, Consumer Insights, Social Media, Paid Digital and Analytics teams, as well as internal and external agency partners to ensure delivery of brand and business targets.
Day-to-day job responsibilities
  • Development of annual OnTech brand marketing plans that establish brand content pillars and help achieve revenue growth targets of $75MM in 2022
  • Develop OnTech content pillar message and initiative guidelines for implementation across all acquisition marketing channels
  • Partner with agencies to identify barriers to behavior change and media agnostic ideas to overcome these barriers as well as their subsequent creative expressions of those ideas
  • Analysis of consumer research, insight generation and refinement that drive OnTech big idea/campaign briefs
  • Partner with agencies to establish OnTech campaign framework, tone, voice, look and feel
  • Partner with our Consumer Insights team to leverage OnTech brand health tracking tools and reports to drive optimizations of upper and lower funnel marketing creative
  • Lead agencies to develop OnTech creative directions and experience plans that deliver against brand actions
  • Work with Marketing Analytics and Finance to determine impact of marketing activities making relevant adjustments to tactics to drive real-time optimization
  • Identify DISH cross-sell opportunities and develop cross-sell strategies with go-to-market campaigns
  • Lead marketing OnTech & DISH co-brand message/claims development for new services, and offers that latter up to strategic initiatives in partnership with the Consumer Insights team and the internal agency

Skills, Experience and Requirements
Skills and experience
  • Bachelor's degree in relevant field, MBA preferred
  • 5+ years of experience in marketing or marketing-related field
  • The successful candidate will likely have agency experience, preferably in strategic planning
  • The successful candidate will likely have led many aspects of brand management, sequentially or simultaneously
  • Strong communication skills that encourage team partnership and collaboration, promote enthusiasm and foster strategic thinking
  • Self-starter able to thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines daily. Organized and attentive to details.
  • Ability to influence at senior levels internally and with agency partners

Salary Range
Compensation: $65,800.00/Year - $105,000.00/Year
From versatile health perks to new career opportunities, check out our benefits on our careers website .
Candidates need to successfully complete a pre-employment screen, which may include a drug test.
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What are DISH Perks + Benefits

DISH Benefits Overview

DISH offers competitive, comprehensive benefits for our team members. From our generous PTO policy and healthcare offerings to profit-sharing, 401(K) matching and employee stock purchase options, we're committed to fulfilling our greatest benefit of all: opportunity. With perks like tuition reimbursement programs, hiring practices that promote diversity, employee referral program bonuses, plus great discounts for our products and services, DISH is dedicated to providing an inclusive, balanced work experience for all.

Volunteer in local community
DISH Cares is our corporate citizenship program that provides opportunities for our employees to grow while promoting community engagement and development through sustainable business practices.
Friends outside of work
Eat lunch together
Intracompany committees
The DISH COLLECTIVE sponsors events for our employees to come together, share common interests, and make important connections, both in and out of work.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
All team members are provided training as part of their onboarding experience through our online training platform. Leaders are given an enhanced, in-person training around unconscious bias.
Diversity Employee Resource Groups
DISH currently has 8 Employee Resource Groups that provide platforms for employees to come together, share common interests and make important connections, both in and out of work.
Hiring Practices that Promote Diversity
Our organization also has a full time Diversity Recruiting Program Manager, responsible for building strategic hiring channels and sourcing tactics that target underrepresented communities.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
DISH automatically enrolls you in our attractive 401(k) plan, investing in the most appropriate fund based on your age. You make change your contribution amount or investment election at any time.
401(K) Matching
DISH offers a company match equal to 50% of your contribution up to $2,500 per year. We also offer profit-sharing contributions.
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Game Room
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks

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