Senior Director, Product Marketing at LogRhythm

| Greater Boulder Area | Remote
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Senior Director / Director of Product MarketingDescription

The Senior Director / Director of Product Marketing is responsible for managing the life cycle for product and services offerings at LogRhythm. S/He is in charge of developing such related aspects as customer engagement, product-to-market fit, pricing, solution packaging, and competitive analysis. One of their main responsibilities include creating effective product marketing and partner enablement strategies that increase sales by articulating the solution value proposition. Another critical part of their role is the ability to translate highly technical capabilities into business benefits and to drive the creation of innovative marketing assets that will generate demand.  This person will be pivotal to the success of our Sales organization and will support development of Sales enablement tools associated with LogRhythm’s offerings.

As a player-coach, this person will work collaboratively with marketing, executives, product, sales, and services management to ensure LogRhythm is well positioned in the market with a clear value proposition and differentiated offerings. This includes collaborating with other departments for solution packaging, pricing, and go to market strategies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.

The Senior Director / Director of Product Marketing is proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with customers and external partners. They must maintain excellent relationships with the customer base, industry analysts, key influencers, vendors, as well as with internal stakeholders.

A bachelor's degree and prior experience with the security industry is necessary for this role. Pragmatic Marketing certification a plus. The Senior Director / Director of Product Marketing should have strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. These managers should also have the ability to multitask, as well as communicate with product management, engineering, and marketing professionals. Additionally, s/he is a facilitator of team cohesion and efficiency.

Key Responsibilities
  • Develop and execute on the product marketing plan focused on LogRhythm’s primary buyers with a messaging framework, content plan, and product positioning. Obtain input from the strategy, marketing, and sales leadership on goals and activities to support new business growth and the retention of existing customers.
  • Market intelligence – be the expert on our buyers, how they buy and their buying criteria. Identify market patterns and opportunities; consolidate industry trends and challenges into meaningful value-propositions.
  • Competitive intelligence - Be the expert on our competition and how to position our product against them based on our differentiators. Analyze competitive market dynamics, understand and prioritize threats from competitors.
  • Collaborate with product management to understand the roadmap, releases, and new product offerings and absorb that into the overall product marketing plan.
  • Work with cross-functional teams to support product launches and create marketing assets including data sheets with business benefits, elevator pitches, customer presentations, use cases by persona, case studies, articles, whitepapers, webpages, etc.
  • Help build sales enablement tools such as battlecards, pitch decks, etc. and support sales enablement training efforts to educate the team on the product story and go-to-market strategy. Become a trusted advisor, product expert and market expert to the sales team. Partner with sales leadership on sales playbooks including positioning, feature/benefits, marketecture.
  • Support Communications, Public Relations, and Analyst Relations activities by providing input into relevant materials and helping to align content.
  • Partner with Strategy, Marketing, and Sales to develop content for input into corporate and industry events including virtual and physical conferences, webinars, industry tradeshows, etc.
  • Strategize, develop, and author thought leadership pieces to communicate value proposition, technological innovations, and product offerings. Collaborate with content writer(s) to assist with pieces requiring extensive writing.
  • Champion company and technology at conferences and events
  • Interview customers to understand customer needs, market dynamics, and competitive landscape to inform and influence future product development strategy
  • Work with our Partners to develop co-marketing relationships and enablement materials to facilitate channel sales.

Requirements

  • 8+ years of experience in a high-tech B2B company product marketing role. Security industry experience for 3+ years.
  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • Proven track record working with product management and sales teams on enablement strategies to increase understanding of solutions, articulation of value proposition, and provide solution expertise.
  • Solid experience with building, launching, and managing go-to-market product launch frameworks
  • Led competitive intelligence functions
  • Comfortable speaking with and leading discussions with customers, partners, and vendors
  • Nice to have: pragmatic marketing certified
You are
  • Results-focused and exhibit commitment to goals and consistently deliver results
  • A team player who works effectively and cross-functionally with the marketing team, sales team, product management and leadership
  • Enthusiastic - a fun and energetic contributor to a great culture
  • An analytical thinker with the ability to digest complex information and provide key insights
  • Customer-focused with a passionate for customer and prospect success at all times
  • Data-driven to provide reporting metrics and launch updates to executives
  • Detail-oriented and supremely well-organized

Benefits:

LogRhythm offers the following benefits for this position, subject to applicable eligibility requirements:

·    Medical

·    Dental

·   401k plan

·  Flexible time off

·    Vision

·    HSA 

·    FSA 

·   EAP

·  Birthday Day off 

Salary:    

The annual starting salary for this position is between 190-240k Annually depending on experience and other qualifications of the successful candidate.

Bring your Whole Self to Work!

Diversity, equity, and inclusion are at the core of who we are. At LogRhythm, we know that diverse perspectives spark innovation, improve creativity, and position our team for success. Creating a culture where all are welcomed, valued, and empowered to achieve their full potential is important to who we are today and in the future. We hire the best of the best and do not discriminate based on race, gender, age, religion, sexual orientation, identity, or other personal factors.

About us: 

  • Gartner Leader in Security
  • TB company
  • Award-winning NexGen SIEM Platform
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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages

Location

4780 Pearl East Circle, Boulder, CO 80301

An Insider's view of LogRhythm

How do your team's ideas influence the company's direction?

As a security-first company, our security teams have direct influence on the direction of the products and services we deliver to our customers and to the security market. Everybody has great ideas and experiences, and we want our employees to contribute and feel empowered by the impact they have on the company, our customers, and the greater good.

James Carder

Chief Security Officer & Vice President of Labs

What are LogRhythm Perks + Benefits

LogRhythm Benefits Overview

Free Food- Lunch every Friday is on us. And to get you through those other days, there’s Monday cinnamon rolls, fro-yo gatherings and plenty of birthday cake.

LoGiving- We are dedicated to giving back and empowering our employees, customers, and communities.

Wellness- We are competitive when it comes to wellness. Sign up for our activity competition and get a free fitness tracker. Discounted gym memberships, annual health screenings and flu shots are here for you, too.

While at work- On-site yoga, gym, pool bikes, ping-pong, foosball and weekly meditation. Or get outside on the Boulder Creek Path.

Employee referral program- We know the best people know the best people.

Health- Benefits include top-of-the-line health insurance and a generously funded HSA.

Work life balance- We mean it. Flex time off, 12 sick days, 9 company holidays and company-sponsored volunteering opportunities. Oh and take your birthday off — it’s policy.

Culture
Volunteer in local community
Our employees participate in a number of volunteer activities every year, such as the Pedal 4 Possible charity bike ride and Boulder Open Space cleanups.
Partners with Nonprofits
Every year, we run donation drives for Coats for Colorado and Community Food Share. We also participate in a number of other activities organized by our Logiving committee.
Friends outside of work
Eat lunch together
Intracompany committees
To support our community, LogRhythm created Logiving, a committee of LogRhythm employees across the company dedicated to giving back. To read about their work, visit logrhythm.com/about/logiving/
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Dedicated Diversity/Inclusion Staff
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
LogRhythm employees can contribute up to $2700 annually to their FSA for the 2019-2020 plan year.
Disability Insurance
Disability insurance covers 60% of base weekly pay for short-term disability insurance and 60% of base monthly pay for long-term disability insurance.
Dental Benefits
Vision Benefits
Health Insurance Benefits
LogRhythm provides health insurance benefits.
Life Insurance
Life insurance is offered in $10,000 increments up to $1,000,000 or up to six times annual salary, whichever is less.
Pet Insurance
LogRhythm provides access to pet insurance.
Wellness Programs
LogRhythm's health and wellness programs include the bi-annual Biggest Logger competition and corporate discounts to certain fitness clubs.
Onsite Gym
Team workouts
LogRhythm's fitness offerings include an on-site gym, yoga classes, and the bi-annual Biggest Logger competition.
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
LogRhythm provides up to 8 weeks of parental leave (and 12 weeks of FMLA) for the primary caretaker and the secondary caretaker.
Flexible Work Schedule
LogRhythm provides employees with a flexible work schedule, including flexible start and end times.
Remote Work Program
Our remote work program includes full-time remote work for specific positions, as well as the ability for on-site employees to work remotely as needed.
Family Medical Leave
Company sponsored family events
LogRhythm offers multiple family-oriented events every year, including Logtoberfest, Bring Your Child to Work Day, and Bring Your Dog to Work Day (DogRhythm).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
LogRhythm offers paid sick days.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Company outings at LogRhythm include Logtoberfest and summer happy hours.
Game Room
Stocked Kitchen
LogRhythm has fully stocked kitchens, including unlimited coffee, tea, soda, and sparkling water. There are also vending machines in each building.
Some Meals Provided
Happy Hours
Happy hours are hosted on occasion .
Parking
LogRhythm offers employees free on-site parking.
Pet Friendly
LogRhythm participates annually in Bring Your Dog to Work Day.
Recreational Clubs
LogRhythm sponsors office sports leagues, including softball and hockey.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
LogRhythm encourages professional development, including by offering opportunities for on-site and virtual training.
Diversity Program
Lunch and learns
LogRhythm hosts lunch and learn meetings for employees throughout the company.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes leadership mentoring.
Online course subscriptions available

Additional Perks + Benefits

Flexible Paid Time Off, Birthdays required off. Free Food Fridays. Yoga and Meditation Classes. Foosball, Ping Pong and Arcade Games.

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