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Senior Director, Marketing Operations

| Greater Denver Area

Director/Sr. Director of Global Marketing Operations

The Opportunity

The Director/Sr. Director of Global Marketing Operations at Marketo is a high profile and critical role. The role of this leader is to manage the entire marketing operations department, own the strategy for Marketo's MarTech stack, provide insights and analytics, as well as monitor, measure, and analyze the effectiveness of all marketing initiatives and programs globally delivering executive and operational dashboards. You are a partner to sales and the rest of the marketing organization and comfortable working with the C-suite.

In this position, you will own the governance, systems, database, marketing and sales funnel, and budget accountability for the entire customer lifecycle including brand awareness, customer acquisition, adoption, upsell/cross sell and retention.

The Director/Sr. Director of Marketing Operations also works to deliver key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns, and assists the marketing department as a whole in the achievement of its goals and optimize funnel conversion rates and velocity.

Responsibilities include:

Marketing Operations

  • Strategic and tactical oversight of Marketo's instance of Marketo and the related systems such as salesforce.com, predictive scoring solutions, data sources and more.
  • Ensure processes and best practices are in place to maintain the integrity of the Marketo data. 
  • Continuous evaluation and iteration of best practices that will drive the highest revenue marketing returns.
  • Optimize lead scoring, lead flow and distribution methodology to ensure quality leads are passed to SDRs for qualification and for increasing efficiencies and conversion rates.
  • Work closely with Sales Operations to ensure governance of Salesforce.com and two-way data integrity between CRM and Marketo.


Analytics & Reporting

  • Create and manage a yearly plan of record (POR) for Marketing and Sales.
  • Leverage Tableau, Salesforce.com and Marketo for lead, campaign, and program tracking and analysis.
  • Own the ROI metrics for all marketing programs and the marketing department in entirety
  • Define business analytics and create dashboards and reports to support Sales and Marketing and measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, pipeline contribution, overall business performance.
  • Develop executive reports that accurately communicate Marketing effectiveness.
  • Quickly implement projects involving diverse and complex data relationships.


  • Minimum 10 years' experience in a Marketing with at least 5 of those years being in marketing operations, preferably working as a Head of Marketing Operations.
  • Recognized as an advanced user of B2B marketing automation systems like Marketo, Eloqua, Adobe or Pardot
  • Must have at least 3 years experience in System Administration and marketing experience using Salesforce.com – comfortable with workflows and APEX triggers.
  • Fluent in end-to-end MarTech ecosystem
  • Deep expertise and experience in B2B SaaS (or similar high volume, high velocity markets).
  • Results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
  • Understanding of data mining, data warehousing, business intelligence, and lead management processes and technologies.
  • Strong team player with an ability to develop effective working relationships across the organization as well as externally with an ability to inspire and move a cross-functional team in a unified direction and with a unified vision. Must be an approachable and relatable person that marketing operations department juniors will follow and who will organically earn the trust of the Chief Marketing Officer, key stakeholders, and external partners.
  • Undergraduate degree in business, mathematics, engineering, science or a related field from a top-tier university, MBA a plus.

Marketo is an equal opportunity employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • HTML5Languages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • HBaseDatabases
    • MySQLDatabases
    • HadoopDatabases
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • SmartsheetManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • MarketoCRM
    • MarketoLead Gen


Our new office is in the Denver City Center near shops, restaurants, and bars, conveniently only steps from several light rail stops.

What are Marketo Perks + Benefits

Marketo Benefits Overview

Health and Wellness
In addition to offering a comprehensive benefits package, supporting healthy and active lifestyles is really important to us. We offer onsite group exercise and gym facilities, reimbursement for your personal gym membership, involvement in team sports leagues, and we stock our kitchens with healthy snacks.

Time for Yourself
We realize that there’s more to your life than your work, and we want to support your success and happiness in all areas. Because of this, we offer generous time off for all new parents and for employees that need to aid family members. And, those that stay within the Marketo family can take advantage of our sabbatical program.

Learning and Development
We want to see you excel in your career, and we provide tools to help you continue to grow. We offer leadership and management training, tuition reimbursement, career development and coaching, and employee affinity groups so you can connect with like-minded peers.

Giving Back
We believe that it’s our duty to make a positive impact on our communities. Marketo Give Back is a program that enables our employees to get involved with, and give back to, the organizations that matter to them. We offer unique volunteer opportunities, paid time off to volunteer, and match employee donations.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Other perks include:
-Free EcoPass or monthly parking subsidy

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