Senior Director of Global Demand Generation at Pax8
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*Note: Please disregard any compensation estimates that may be provided by linkedin or any other source. These statistics are auto-generated and not accurate*
No matter who you are, Pax8 is a place you can call home! We know there’s no such thing as a “perfect" candidate - Nor do we look for the right "fit" with us, we look for the Add! We encourage you to apply for a role at Pax8 even if you don’t meet 100% of the bullet points. We believe in cultivating an environment where there are a diversity of perspectives, in hopes that we can all thrive in an inclusive environment.
Pax8 is proud to be a Colorado-Grown business that is expanding all over the globe! We have offices in Greenwood Village, Colorado Springs and Florence, CO. While we are in the process of building offices in Georgia and Texas as well, Pax8 is fully embracing the Hybrid work life synergy! We encourage all applicants authorized to work in the US to apply regardless of location as nearly all of our roles can be remote!
The Senior Director of Global Demand Generation leads overall outbound and inbound demand generation and sales funnel development activities as well as develops and implements high impact strategic campaigns and tactical marketing programs across our global regions to ensure we achieve our ambitious business growth objectives. They foster new ways of thinking, working, and building capabilities that will help the Marketing team unlock new possibilities. The Senior Director has a firm grasp of digital marketing best practices – yet has an innate curiosity to continually investigate new trends and disruptive approaches that may improve Pax8’s acquisition and nurturing strategies. They create, balance, and prioritize multiple initiatives with ease, effectively communicating with a variety of stakeholders, and optimally developing collaborations at every turn.
Essential Responsibilities (includes, but is not limited to):
- Designs and leads the strategy and creation of all marketing campaigns; directs the end-to-end creation of marketing campaigns by collaborating with corporate marketing & sales leadership, the creative team, and other stakeholders across the business to ensure we meet our monthly lead generation KPIs
- Builds and manages best-in-class demand gen programs and optimization of lead to closed-won funnel
- Leads strategic development of an optimal marketing mix, including but not limited to search, display, email, social, direct mail, events, ABM and content syndication
- Works closely with the marketing management team to critically analyze and optimize the performance of the business unit marketing campaigns and other demand generation / sales incentive initiatives
- Partners with Tools & Technology, Field Marketing, the Management team and other stakeholders to establish the smooth creation and execution of business unit marketing initiatives and campaigns in order to meet the lead generation KPIs
- Provides coaching and development opportunities to team members on effective demand gen tactics and approaches
- Drives adoption of agile marketing principles and practices, roles and responsibilities, and frameworks
Ideal Skills, Experience, and Competencies:
- At least ten (10) years of experience in marketing in fast-paced technology companies with authority in B2B demand generation
- At least five (5) years of leadership experience in a field, demand gen, digital or campaign marketing role in a B2B organization
- Proven track record of successfully launching and managing marketing campaigns with clear ROI focused metrics
- Expert in B2B digital marketing, marketing automation, lead conversion, nurturing programs and marketing analytics.
- Proven experience scaling demand generation programs globally through technology, data and process
- Experience using project management tools (e.g., Wrike, Asana, Trello, Accelo)
- Ability to be highly organized and process driven with an eye for detail
- Ability to influence others, implement change, and standardize processes in a complex business environment
Required Education & Certifications:
- A./B.S. in related field or equivalent work experience
Compensation:
- Qualified candidates can expect a salary beginning at $160,000 or more depending on experience
#LI-HK1
*Note: Compensation is benchmarked on local Denver Metro area market rates. Qualified candidates in other locations can expect a salary package that may be adjusted based off applicable cost of wages in their respective location.
At Pax8 we believe that your Total Rewards should include a benefits package that shows how much we value our greatest assets. All FTE Pax8 people enjoy the following benefits:
- Non-Commissioned Bonus Plans or Variable Commission
- 401(k) plan with employer match
- Medical, Dental & Vision Insurance
- Employee Assistance Program
- Employer Paid Short & Long Term Disability, Life and AD&D Insurance
- Flexible, Open Vacation
- Paid Sick Time Off
- Extended Leave for Life events
- RTD Eco Pass (For local Colorado Employees)
- Career Development Programs
- Stock Option Eligibility
- Employee-led Resource Groups
Pax8 is the leading value-added cloud-based SaaS distributor, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sales channel, our mission is to be the world’s favorite place to buy cloud products. We are a fast-growing, dynamic and high-energy startup organization, allowing you to make a meaningful impact on the business. Culture is important to us, and at Pax8, it’s business, and it IS personal. We are passionate, creative and humorously offbeat. We work hard, keep it fun, and expect the best.
Pax8 not only wins numerous awards in our field but we have time and again been voted among the best places to work in Denver. We are committed to our goal of being the #1 employer of choice!
We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life.
Pax8 is an EEOC Employer.
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