Senior Director of Demand Generation at CyberGRX, Inc.

| Greater Denver Area | Remote
Sorry, this job was removed at 4:20 a.m. (MST) on Friday, February 4, 2022
Find out who's hiring remotely in Greater Denver Area.
See all Remote Marketing jobs in Greater Denver Area
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

We are searching for a Head of Demand Generation!

First off, what is CyberGRX

CyberGRX provides enterprises and their third-party vendors with the most cost-effective and scalable approach to cyber risk management. Built on the market's first third-party cyber risk Exchange, CyberGRX combines both third-party vendors and enterprise organizations in one easy-to-navigate platform to streamline the risk assessment process. 63% of data breaches are linked to a third party and CyberGRX arms organizations with the data and advanced analytics so they can efficiently manage, monitor and mitigate risk in their partner ecosystems. 

What does the Head of Demand Generation do at CyberGRX? 

Reporting directly to the CMO, you’ll contribute to the growth and success of CyberGRX by leading the strategy, development and execution of our global high-growth demand generation programs. You will have overall responsibility for pipeline creation, integrated global marketing campaigns, paid media (including OOH), website, email marketing, online events, marketing operations (data, reporting, attribution & ROI analysis), and our martech stack. You will ensure we adhere to best practices while continually testing and innovating to ensure our demand generation programs deliver maximum performance while delivering an excellent user experience. 

We are looking for a marketing leader who thrives in a fast paced, results-driven environment.  Someone who loves a challenge, solving problems, being part of a high performing team, and collaborating with other members of the marketing, sales, customer success and agency teams.

What a day in the life looks like:

  • Develop and execute highly effective demand creation programs that build pipeline to drive revenue through direct and partner sales teams.
  • Work with Product, Marketing and Sales leaders to shape and develop campaign themes and strategies on a multi-quarter basis.
  • Allocate budgets, select campaign targets, determine the tactic mix, design offers and CTAs, and set individual program goals and measurement criteria.
  • Evaluate, select and manage marketing agencies that contribute to demand creation programs.
  • Develop and execute paid media campaigns, including strategy & planning, creative development and implementation, media placement and management of our agencies, along with detailed analytics. 
  • Work with website resources to ensure that inbound traffic can be converted into quality leads through a best-in-class online experience.
  • Identify, prioritize and execute a wide range of online events to maximize net new lead creation as well as bottom of funnel lead generation.
  • Use email marketing techniques to create persona-based outreach and nurture strategies to maximize prospect engagement at every stage in the funnel.
  • Be the “attribution” expert for Marketing, understanding and measuring engagement at every stage of the buyer’s journey and applying attribution techniques to maximize the ROI of Demand Generation dollars through optimization of the marketing mix.
  • Manage our Marketing database to maximize reach into our target personas, implement effective processes to ensure data hygiene, and provide effective reporting, analytics and dashboards to provide actionable insights to the wider Sales and Marketing team
  • Implement testing strategies to enhance the demand creation process, including response and conversion rates and multivariate testing.
  • Define the end-to-end lead management process in conjunction with Sales and Revenue Operations, including lead capture, lead nurture, and service-level agreements.
  • Work with the BDR team and all geographic regions to develop and execute demand programs that meet their requirements.

What you bring to the table:

  • BA/BS degree in related field. Masters degree or MBA preferred.
  • 10+ years of B2B demand creation experience, including 5+ digital marketing, paid media, SEO/SEM, content syndication and online events.  
  • Deep experience with paid search, display, social, print and outdoor advertising. 
  • Agency experience a plus.
  • Experience creating and implementing successful seeding, demand creation, lead nurturing and pipeline acceleration programs.
  • History of effective budget management.
  • Full Tech stack experience, incl. marketing automation, salesforce automation, web content management, web analytics and reporting, ABM, etc.
  • Building and managing a shared demand waterfall with Sales, with a proven track record of supporting Sales to meet or exceed pipeline and revenue targets.
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
  • Team player with strong people management and cross-functional project leadership skills.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
  • Positive can-do attitude.

Why you want to work for CyberGRX:

  • We offer a competitive base salary (commensurate with experience) plus incentive compensation. 
  • We have an incredible benefits package including:
    • 100% Company paid medical/dental/vision for employees & generous company contribution for dependent health benefits 
    • 401(k) program, including employer match up to 3% of your base salary
    • $100/month stipend to use for wellness and WFH expenses
    • Open Time Off policy - Take the time you need! Recharging the batteries is encouraged.
    • Equity – Acting like an owner is one of our Core Values
  • Remote Friendly Work Environment *We are 100% remote for the time being, but are actively seeking new office space in the centrally located LoDo area in downtown Denver when Colorado guidelines permit a safe return to an office setting
  • Relaxed dress code – We want you to be comfortable doing what you love, so hang your professional clothing up for another occasion.
  • Free Eco Pass for local Denver employees – when we are back in the office.
  • We are doing new and exciting things and have big plans for growth!

Annual Base Salary Range: $160,000 - $190,000 

Annual Bonus Potential: $20,000

We encourage you to apply if this role excites you - even if you think you may not have the exact skillset. We believe in cultivating an environment where there is a diversity of perspectives, in hopes that we can all thrive in an inclusive environment.  

CyberGRX does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.

*CyberGRX requires employees working in the office and attending in-person company events to be fully vaccinated against COVID-19.

Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • GraphQLLibraries
    • Node.jsFrameworks
    • Neo4jDatabases

Location

We recently opened an office in the trendy McGregor Square area in downtown Denver!

An Insider's view of CyberGRX, Inc.

What are some social events your company does?

COVID has given us the opportunity to get creative with monthly virtual events! I’ve enjoyed many engaging coffee/lunch meet-ups, highly competitive trivia games, and my absolute favorite, the virtual succulent terrarium class we put together for Earth Day! Happy to say my succulent is still thriving!

Bradie

People Operations Generalist

What's the biggest problem your team is solving?

Maintaining a strong cybersecurity posture and dealing with third-parties for your company is a difficult task. Not only are we building amazing tools to enable the exchange of information between companies and their third-parties, but we are enabling companies to view insights that allow them to make rapid decisions about risk management.

Jeff

VP, Product

How has your career grown since starting at the company?

My career has grown exponentially at CyberGRX. I interact daily with colleagues who are leaders in their industry. This guidance has been instrumental in shaping my confidence and presence in the cybersecurity community. Not only have I been supported in my passions, but encouraged to take risks I may not have pursued.

Caitlin

Director, Solutions Engineering

How do you empower your team to be more creative?

Simple...Trust. We hire creative, smart people here at CyberGRX, and I trust that they have the best interest of our company in mind. With that, my job is to empower teams to come up with creative ideas and then work with them to remove any obstacles as they explore and implement the best of those ideas.

Aaron

Head of Operations

How does the company support your career growth?

CyberGRX has been a significant element in the trajectory of my career growth. I joined this company as a means to transition into a tech role, and CyberGRX was right on board from the beginning. I was astounded at the level of support from the company and individual employees who leaned in and took a real interest in my education and growth.

Brianna

Security Engineer

What are CyberGRX, Inc. Perks + Benefits

CyberGRX, Inc. Benefits Overview

We are a remote-friendly company and give employees the flexibility to choose whether they want to work from home or come into the office.

We are focused on creating a culture of diversity, equity and inclusion. We recently introduced a new company Core Value to embrace our ongoing commitment to diversity.

We offer free premium health care for all employees and dependents.

Take the time you need, when you need it with our generous Open Time Off policy! This is on top of the company's 10 paid holidays.

We offer supplemental insurance at deeply discounted rates, the opportunity to participate in an HSA and FSA as well as provide an Employee Assistance Program for wellness in addition to a company-sponsored 401k plan.

We provide a monthly stipend for employees to use on wellness or work-from-home expenses.

We provide a free EcoPass for all local Denver employees.

We want everyone to have a stake in the company and offer generous equity for all employees to share in the success of CyberGRX.

We provide ample opportunities to interact with your coworkers both virtually and in person! Some of our favorite activities include virtual game nights, succulent workshops, cooking classes, Lunch Roulettes, happy hours, and company parties.

We strongly encourage professional development opportunities and set aside a pool for employees to request at their preference.

We have a very casual dress code. Hang that suit up for another occasion and come to work comfortable.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
We have a small gym on our 3rd floor with access to showers in both the men and women's locker room.
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Open Time Off- take what you need!
Generous PTO
Paid Volunteer Time
Paid Holidays
9 paid Holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
We have a pool set aside for requests from managers and employees.
Diversity Program
Currently building out our recruiting function through diversity and inclusion training, a cultural interview team comprised of various employees with different backgrounds and skill sets.
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

All in all, CyberGRX is committed to making it easy for employees to get to work and not worry as much about the noise! We want you to enjoy in the success of the company through our generous equity and have fun while you are here! It's a wonderfully well-rounded total benefits and perks package that we are really proud of and will be ever-evolving as we continue to scale!

More Jobs at CyberGRX, Inc.

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView CyberGRX, Inc.'s full profileSee more CyberGRX, Inc. jobs