Senior Digital Marketing Specialist

| Greater Denver Area | Remote
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Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

The Senior Digital Marketing Specialist at Daxko will sit on Daxko’s Digital Marketing Agency team and will be responsible for managing and continuously optimizing our customers' websites and digital marketing campaigns to ensure maximum lead generation. This position will run campaigns for our Daxko Digital Marketing Agency customers, focusing on our VIP tier. Additionally, this position will work alongside Account Managers, SEO (Search Engine Optimization) Specialists, Designers, Developers, and clients to develop effective strategies and deliver projects on time. 

The Senior Digital Marketing Specialist reports to the Digital Marketing Specialist Team Lead.

Essential Duties/Responsibilities:

  • Create and launch digital marketing campaigns across a variety of platforms including, Google, Facebook, Instagram, YouTube, etc.
  • Monitor and optimize campaigns on an ongoing basis to drive conversions and hit business level goals and stay within budget
  • Measure and analyze digital content effectiveness through tools such as Google Analytics, Data Studio, and other platform analytics
  • Connect marketing platform analytics to business operations software to report on overall ROI for digital marketing campaigns
  • Employ a testing mindset with the ability to plan, set up, and analyze split testing campaigns
  • Utilize a combination of best practices and creative problem solving to continually test and improve customer’s website and digital marketing performance
  • Consistently and effectively communicate with Account Managers to keep customers informed of their website and digital marketing performance metrics, making action suggestions based on campaign performance
  • Collaborate with Daxko Agency and software team members to develop a comprehensive marketing and business strategy to drive customer success
  • Mentor, train, and support Daxko Agency Digital Marketing Specialists

Qualifications

Required Skills/Abilities:

  • Knowledge of digital marketing concepts (e.g., content marketing and growth, SEO, email, PPC, social media)
  • Experience with On-page SEO and Local SEO (Directory listings)
  • WordPress experience (including landing page build-out)
  • Experience Split Testing (ads and landing pages)
  • Direct customer interaction experience
  • Experience managing multiple customer accounts at one time
  • Proficient with Microsoft Office Suite or related software
  • Comfortable learning and using complex software programs
  • Computer and software skills for efficient research, documentation, and information management
  • Ability to stay up to date on current industry trends and learn new technical skills
  • Strong organization and planning skills
  • Excellent time management skills with a proven ability to meet deadlines
  • Ability to prioritize tasks and to delegate them when appropriate
  • Ability to function well in a high-paced and at times stressful environment
  • Excellent verbal and written communication skills
  • Excellent interpersonal and customer service skills
  • Strong analytical and problem-solving skills
  • Extreme attention to detail
  • Ability to effectively work independently, within a team, and with customers

Required Education and Experience:

  • High School Diploma or equivalent
  • Three (3+) years of agency experience
  • Three (3) years of experience managing a large enterprise level ad spend budget across multiple platforms
  • Three (3) years of experience with SEM tools (Google Analytics & Data Studio)
  • Three (3) years of experience running successful Facebook, Google, and Google Grant Campaigns

Preferred Education and Experience:

  • Bachelor’s degree in a relevant field
  • Five (5+) years of experience with digital marketing tactics in the health and wellness industry

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

The budgeted salary for this position is $55,000 - $65,000 and will be commensurate with experience.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include: 

  • Flexible paid time off 
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • New-Parent Paid Leave
  • 1-month paid sabbatical every 5 years
  • Casual work environments

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • BootstrapLibraries
    • webpackLibraries
    • SpringFrameworks
    • Spring BootFrameworks
    • Microsoft SQL ServerDatabases
    • DynamoDBDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • HubSpotEmail
    • HubSpotLead Gen

Location

You can find us on the hundreds of miles of nearby trails or enjoying lunch from one of the many fast-casual favorites on the lawn at Civic Green Park

An Insider's view of Zen Planner

What’s the vibe like in the office?

Pop into our office around 1:15 p.m. any given day and you’ll see team members coming back from their lunch fitness class, martial arts class, or a trail run. We live and breathe fitness, from Ironman athletes to folks just starting their journey. Most people who work at Zen Planner get fitter by being in an environment that normalizes fitness.

Cody Sunkel

Director of Sales

What does your typical day look like?

I typically start my day super early working out at a local CrossFit gym. The work day starts with a stand-up, collaborating with Product Managers, Developers & Designers to make sure we are solving the right problems for our customers. I spend my day doing user research, journey maps, prototyping, tests and tweaking UI. Every day is different.

Erika Bazo

Senior UX Designer

What does career growth look like on your team?

We’re growing so quickly and it’s creating a lot of opportunity for the team. We’re focused on defining new roles, hiring and training the team in order to launch into a new organization structure that will position Marketing in a whole new light within our company. My goals right now are to effectively scale through such rapid growth.

Kinnick McDonald

Sr. Director of Marketing

What is your vision for the company?

To make the world a healthier and happier place. We want to give fitness business owners everything they need to have the biggest impact they can on their communities. We believe that if we can better equip those who are most passionate about fitness, we can help fix what is broken about our society’s view of health and fitness.

Matt Share

Director of Product

How does the company support your career growth?

We believe in realizing the potential of each individual and team. We constantly grow by learning from each other and providing plenty of mentoring opportunities. We try new things and experiment to improve. We work with people in a variety of roles to grant us new perspectives. We embrace challenges as a tool to push ourselves to the next level.

Chad Kembel

Senior Engineering Manager

What are Zen Planner Perks + Benefits

Zen Planner Benefits Overview

Zen Planner has been recognized for providing team members with competitive benefits that celebrate its culture, promote health & wellness, and help team members achieve their goals. We power health and wellness throughout the world!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Zen Planner has a culture committee that manages our fun office events from things like ice cream test tasting to our holiday parties.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Implicit Bias Training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Zen Planner's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,700 annually.
Disability Insurance
Company-paid long and short-term disability insurance provides 60% of your pre-disability earnings up to certain limits.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Zen Planner provides a wealthy health insurance plan through BCBS with options for PPO and HDHP. Company contributes to the cost of both plans for all levels of coverage.
Life Insurance
Zen Planner provides company-paid life insurance policies for $100,000 to all full-time team members.
Wellness Programs
Onsite Gym
Team workouts
The Zen Planner team gets together for group workouts, yoga and meditation sessions led by our certified team instructors at our on-site fitness/yoga studio.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Zen Planner's 401(k) retirement plan matches 50% of an employees contributions up to 7% of their annual base salary.
Company Equity
Company equity is available for some Senior Leadership positions.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Up to 8 weeks of recovery leave at 100% of base pay to birth mothers. Up to 2 weeks of bonding time at 100% pay to new parents (including birth mothers) - adoption/surrogacy included.
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Zen Planner offers flexible PTO with no accrual necessary.
Paid Volunteer Time
Sabbatical
Zen Planner offers full-time team members a 4-week paid sabbatical leave for every 5 years of service from the date of full-time hire.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Zen Planner employees share in a free team lunch on Friday.
Game Room
Stocked Kitchen
Zen Planner has a stocked kitchen with healthy snacks, fruit, and organic coffee.
Some Meals Provided
Free weekly Friday lunches allow us to eat and hang out together. We also pass around the Kettlebell Award, a weekly peer-nominated recognition for doing great work.
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
In an effort to promote team-member health and wellness, Zen Planner provides a monthly fitness reimbursement of up to $100 to all team members. All fitness facilities are eligible.
Professional Development Benefits
Cross functional training encouraged
Promote from within
Time allotted for learning
Zen Planner sets aside time for growth and learning, connecting our team members to the tools to drive their career, both in technical function and leadership development.
Online course subscriptions available

Additional Perks + Benefits

Some of our favorite perks we enjoy include a dog-friendly office stocked with tons of free healthy snacks and organic coffee, a $100 monthly fitness reimbursement, free weekly lunches on Fridays, impact days where we volunteer for special projects in the community twice annually, and a paid 4-week paid sabbatical leave after 5 years of service, plus more!

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