Senior Digital Marketing Specialist
Description
? Website: https://www.trainingpeaks.com
? Location: Boulder, CO / Currently remote
- Peaksware/TrainingPeaks employees are working remotely from home due to the COVID-19 pandemic. We will work with anyone hired during this period to accommodate remote on-boarding to the best of our ability. An in-person meeting at the office may be required to provide equipment and/or VPN access to enable remote work, or a delayed start may occur depending upon government orders and regulations at the time.
At TrainingPeaks, we are passionate about helping our customers train the right way and achieve their fitness goals. TrainingPeaks creates smart and effective endurance training solutions, including web and mobile apps for iOS and Android. Our products help athletes commit to a clear goal, structure their training to work out smarter, and monitor their progress as they work toward their event.
Some of our more widely known partners include USA Triathlon, USA Cycling, British Cycling, British Triathlon, Triathlon Australia, Cycling Australia, US Rowing, and many more!
What will I do?
Reporting to the Director of Marketing and working closely with the Product, Customer Success, Creative, and Marketing teams, the Digital Marketing Specialist ensures digital media campaigns are effectively and efficiently achieving TrainingPeaks’ strategic business goals. The ideal candidate must be able to confidently handle driving strategy and have experience and expertise in email and in-app marketing platforms, automation, SEO/ASO, and PPC/Social advertising. There is a heavy emphasis on expertise in email and in-app marketing, but the role also requires the knowledge of all digital marketing channels.
Your role will entail these core functions:
Marketing & Digital Management
- Plan and execute all digital marketing, including SEO/ASO, email, in-app, PPC, social media and paid advertising campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create customer specific campaigns and optimize the user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Email & In-app
- Manage email marketing campaigns and programs, including campaign setup, volume tracking, and multivariate testing
- Own all customer segmentation and engagement strategies to drive increased traffic, conversion, and customer retention
- Collaborate with internal team members on email executions weekly
- Develop and execute demographic and behavioral based cross-channel communications through email and in-app platforms
- Manage the daily operation, production and execution of marketing automation campaigns, workflows and triggers to achieve key conversion points
- Champion continuous improvement of the email development/deployment process including dynamic content, targeting, personalization, and template development
- Continually optimize email and in-app message creative, deliverability, data hygiene, privacy, segmentation, and testing strategies
- Researches latest trends and implements best practices across email and in-app platforms
- Assist with tactical implementation of data integrations with ESP and in-app messaging platforms
Social & Paid Advertising
- Coordinates specific campaign content, and partner content across all of our social media channels (in conjunction with digital marketing specialist, social)
- Helps define and maintain our company voice and tone throughout digital channels
- Writes and edits effective copy for various marketing campaigns
- Creates original content to drive traffic, increase engagement, and deliver a consistent brand message/story via digital channels
- Works with “air traffic control” of social and paid platforms to determine timing of campaigns
Reporting, Tracking & Metrics
- Develop and maintain KPIs and analytics including performance summary, multivariate testing, and conversion campaign tracking
- Continually monitor campaign performance and provide updates to stakeholders
- Provide strategic input on data collection and usage including the identification of data points to leverage and driving efforts for collection and integration
Requirements
- 5+ years digital marketing experience
- Bachelor's degree in Marketing, Business, Technology or related field
- Proficient with Google Suite (Docs, Sheets, Slides, etc.)
- Strong communication, project management, time management, and analytical skills required
- Detail-oriented, very organized, a multi-tasker and able to work well under pressure
- Internal or self-motivation to complete multiple tasks and projects on time
- Strong project management skills including managing digital communication calendar, and creative and data needs with tight deadlines
Tactical Requirements:
- Extensive experience with Google digital marketing products (Analytics, AdSense, AdWords, Tag Manager, etc.)
- Adept at managing email lists, conducting audience segmentation, A/B testing, and deploying and tracking email campaigns; experience with Iterable email/in-app platform preferred
- Skilled with HTML, CSS, and Photoshop for developing email templates and landing pages
- Experience building email automations and drip programs
- Experience with push/in-app marketing communication platforms
- Knowledge of SEO best practices
- Knowledge of direct marketing best practices, success metrics, CAN-SPAM and GDPR
Ideally, you also possess:
- Experience using TrainingPeaks as a coach or athlete
- Passion for endurance sports with a good understanding of how triathletes, cyclists and runners think
- Experience working in a marketplace
Benefits
- 100% company-paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
- Additional coverage options: including accident, critical illness or hospital reimbursements
- Company-paid short- and long-term disability coverage
- 1 week paid New Parent Leave; ** We will be moving to 4 weeks paid New Parent Leave in the coming months
- 401(k) 5% employer match
- Regular, complimentary financial planning with a professional advisor
- 3 weeks of PTO for all new hires; **We will be moving to Unlimited Flexible Time Off (FTO) in the coming months
Office Perks:
**Please note - due to COVID-19 there are some perks not readily available at this time
- Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
- Flexible scheduling
- Access to the “Pain Cave” - our on-site workout room
- On-site locker rooms and showers
- Indoor bike storage
- Office towel service
- Access to “The Woodshed” - our on-site Music Studio
- Bring your dog to work
- Nutritious Snacks – an assortment of “grab’n go” fruit, drinks and snacks in our kitchens
- Devour Hour - company subsidized lunch brought in each week
- Growth - significant investment in resources for employee development
- Corporate discounts on gym memberships and top-brand gear
- Flexible work schedule in a culture of trust
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TrainingPeaks is a member of the Peaksware family of companies including Alfred Publishing, MakeMusic, TrainingPeaks, and TrainHeroic. Peaksware was recognized as #15 on Built in Colorado's "Best Places to Work" list and five times by Outside Magazine's "Best Places to Work"! Through our unique approach to deliberate practice, each company within Peaksware develops software solutions to help users on their individual journeys of skill development and improvement.