Senior Digital Marketing Specialist

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Intelligent Demand, headquartered in Denver, Colorado is a fast-growing digital marketing agency with proven capabilities in revenue growth strategy, integrated demand generation, marketing automation and CRM, content marketing and sales enablement. Our singular focus is the dramatic improvement of our clients' revenue. We offer a fun, flexible and fast-paced environment, and we’ve filled our building with smart, passionate marketers who are building a new-model marketing agency where culture, innovation and measurable results guide the way.

You are someone that believes there is both a creative and analytical solution to drive revenue growth. You appreciate connecting the dots between business and technology. You have a passion for marketing, and a talent for translating clients’ business needs into technical solutions and then leading the execution of those solutions. You enjoy interacting with clients and team members, but your work day is not complete until you have spent some serious screen time with flowcharts, slides, and data models.

What you'll be doing

• Working side-by-side with clients to quickly understand their business needs and pain points, and proposing innovative, practical solutions to their problems
• Designing the architecture for a technical implementation that will deliver on the established campaign strategy and goals
• Writing technical specifications for marketing campaigns, assets, and system integrations
• Designing, auditing, and optimizing lead scoring models, revenue cycle models, and sales processes
• Building a new integration to pull new data into a marketing automation platform for use in a campaign that will launch in two weeks
• Performing a full funnel lead flow analysis to identify sticking points and collaborating with team members to propose optimizations
• Architecting a reporting dashboard and designing and building the underlying data model
• Assessing a client’s email deliverability and recommending improvements
• Running QA on a team member’s campaign build to ensure it is set up according to our internal guidelines as well as the needs of this project, and that it works properly
• Helping a team member work through a tricky technical challenge
• Cutting loose with a joke or doling out chocolate to break up an intense day
• Working with your team to absolutely delight your clients so that they tell everyone how awesome we are!

What you'll bring to this position

• An undergraduate degree in business, marketing, computer science, information technology, or closely related discipline
• At least 3 years of experience working in a highly interactive, technology-driven marketing agency 
• At least 8 years of deep technology experience across many industries, products, services and audiences
• Demonstrable experience in Marketo, Eloqua, Pardot, and/or Hubspot, along with a strong background in Salesforce – we love certifications!
• Experience with system integration, data migration, and data validation, as well as data analysis, business intelligence, and/or other advanced analytics functions
• The ability to understand high-level campaign strategies and translate them into detailed execution plans that can be implemented by any team member
• A disciplined approach to your work – it’s all in the details
• A crazy passion for modern marketing – you can’t get enough of the trends, technology, and emerging best practices 
• The ability to get this far in our bullet-heavy document and not need a double espresso!

And what you'll enjoy

• A clear purpose and mission: we transform the way companies grow – and transform ourselves in the process
• You love learning: ID is a fantastic place to learn and practice real world modern marketing skills
• You want to be inspired by your co-workers: ID is filled with smart, talented people who know how to have fun while doing consequential things
• You like being trusted: we treat you like a grownup
• You expect to be compensated fairly and recognized for your hard work: we pay people fairly and then we recognize people with bonuses and career opportunities when they kill it
• Benefits matter to you: health, vision, dental, 401k, 3 weeks paid off per year (to start), flexible work schedules, and telecommuting options
• You want to work in a fast-paced, growing company: we’re a technology-powered agency on the fast track to becoming a world class leader in our field– we love and need digital experts
• Culture matters to you: we have values and genuinely work to embody them every day. We’re authentic, open, honest, and we genuinely care

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Location

450 Decatur St., Denver, CO 80204

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