Job Description:

We’re seeking a Senior Content Strategist, Brand & Enterprise Marketing, to lead the development of integrated content-led marketing campaigns. Reporting to the Sr. Director of Content Marketing, you will play a pivotal role in infusing creativity, consistency and relevancy throughout the lifecycle of our most important enterprise marketing initiatives.

You combine a marketing mindset with proven experience developing content strategies built on audience and competitive insights, customer journey maps, multimedia content production, and multi-channel distribution plans.

The ideal candidate is an effective content strategy player-coach who can lead cross-team collaboration with Product Marketing, Field Marketing, Design, and Demand Gen as we go to market. 

This is an exciting opportunity to join a fast-growing marketing team and shape our approach to integrated marketing campaigns, with a focus on large and magnetic enterprise brands. 

There is a lot of building to do. You know what good looks and you’re flexible, resourceful, and collaborative as we grow and scale the business and build a world-class brand.

You're a strategic thinker and a doer. You take a creative approach to challenges and initiatives and support your decisions with data. You're thoughtful with a strong bias towards action, trying new approaches, and driving outcomes. You have strong content development and communication skills and take pride in being highly organized.

As Sr. Content Strategist, Brand & Enterprise Marketing, at Fivetran you will:

• Lead and drive our integrated marketing efforts to support enterprise business, producing world-class programs and campaigns that attract, nurture, and convert leads.
• Take the lead on campaign planning for our most important announcements.
• Help shape our overarching content marketing strategy, ensuring our digital channels and touchpoints align with our voice, tone, and editorial guidelines.
• Collaborate with Demand Gen on our growing ABM efforts, leading the development of custom content campaigns for tier-1 enterprise prospects.
• Partner with designers to bring balance between strategy, content and design.
• Determine cross-industries content strategy as an umbrella narrative to individual enterprise campaigns; work with marketing, product and design leads to develop engaging content aligned to business priorities, including blogs, ebooks, case studies, videos, how-to guides, and social media campaigns.
• Create best practice guidelines and templates to ensure content consistency across campaigns, as well as ongoing content governance.
• Track and analyze key metrics to monitor performance and demonstrate overall program effectiveness.
• Manage multiple projects and campaigns simultaneously.
• Identify new project opportunities based on prior outcomes or new findings.

Job Requirement Guidelines

• 8+ years of experience in content marketing or editorial.
• Knowledge of current and emerging content marketing, social media, and content delivery trends.
• Demonstrable track record in creative storytelling, crafting positioning and marketing content; experience with video storytelling preferred.
• Experience concepting and executing projects with multiple stakeholders and collaborating closely with strategic partners and designers.
• Comfortable coordinating feedback and revisions across multiple stakeholders in a fast-paced environment.
• A sound understanding of visual design and an appreciation of the interplay between copy and visual elements.
• Ability to self-direct, lead, organize, and prioritize multiple projects and requests.
• Ability to analyze and diagnose complex business challenges, as well as conceive of highly creative and impactful marketing programs.
• Strong organizational skills; bias for thoroughness and accuracy.
• Experience collaborating with external vendors and agencies.

Benefits: