The Senior Content Marketing Specialist leverages channel, market and data intelligence and strategy in partnership with stakeholders in the creation, modification and curation of a full range of product and solution-focused marketing materials across multiple media types. 

What You'll Do:

• Develop and Support the Content Marketing Strategy 
• Collaborate with subject matter experts to recommend, create and deploy user-centric content which includes but is not limited to product datasheets, brochures, industry whitepapers, infographics, e-books, emails, product demonstration videos, web content, multimedia presentations; evaluates for consistency and adherence to Workiva creative guidelines. 
• Establish performance measurements, goals, metrics and ROI to establish and evaluate content success in all areas including but not limited to click-through rates, traffic, loops and conversions; assesses content performance against goals and makes recommendations and decisions regarding adjustment to content or strategy to maximize on results 
• Manage multiple initiatives simultaneously under tight deadlines 
• Collaborate and communicates with partners within marketing, throughout Workiva, and with vendors and contractors on assigned internal and contracted marketing content projects, alignment across Workiva, project expectations, data and reporting requirements, along with outcomes and deadlines 

What You'll Need:

• Undergraduate Degree or equivalent combination of education and experience in a related field. 
• 5 years related creative/marketing experience 
• Experience with B2B audiences, SaaS or technical products preferred 
• Experience with international content development and distribution preferred
• Strong verbal and written communication skills and the ability to interact effectively with employees at all levels across Workiva and with partners in external organizations 
• Strong time management, organizational and project management skills. 
• Demonstrated experience with digital assets, content marketing and complex audience segmentation (portfolio required) 
• Ability to multitask, take initiative and operate successfully in a fast-paced,geographically 
• diverse environment 
• Ability to travel up to 10%

Where You'll Work:

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.

• Customer Success: Always delight our customers.
• Trust: We rely on each other. 
• Integrity: Do the right thing, every time. 
• Collaboration: Share resources and work together. 
• Innovation: Keep creating solutions and finding better ways. 
• Inclusion: Support a diverse community where we all belong. 
• Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems. At Workiva, you'll enjoy: 

• Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
• Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
• Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
• Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
• Learn more: https://www.linkedin.com/company/workiva/life/