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SEM Specialist

| Greater Denver Area

Zen Planner is looking for a SEM Specialist who will support Zen Planner’s inbound marketing strategy through supporting the Sales team, owning our search engine marketing program and analyzing and reporting on these efforts. 

Our ideal candidate is highly-organized, quick to adapt, a self-starter and an excellent verbal and written communicator. Must have a passion for doing what it takes to become an expert in the topic at hand, whether it be a new fitness trend or small business problem.

Responsibilities 

  • Work closely with internal teams including Customer Success, Sales and Product
  • Manage through continuous optimization and testing of the Zen Planner PPC program
  • Own the company’s SEO strategy by optimizing all online content, including the website, landing pages, blog posts and content pieces, to align with the current strategy
  • Utilize a combination of best practices and creative problem solving to continually test and improve our online conversion rate to become an expert in driving online conversions
  • Continued support of all marketing campaigns and initiatives as they arise
  • Measure and analyze digital campaign effectiveness through tools such as Google Analytics, AdWords, SalesForce and HubSpot
  • Own SEM leads through the funnel to close in order to prove ROI
  • Stay up to date on SEM best practices and innovations

REQUIREMENTS                                                

  • Bachelor's degree, preferably in marketing, communications, journalism or a related field, or equivalent experience required
  • SEO and PPC experience required
  • HubSpot experience preferred
  • 2+ year’s experience working in a variety of SEM tactics and strategies
  • Demonstrate understanding of existing and emerging marketing tools, strategies for optimization and industry trends
  • A desire to be the first to do things and the creativity to conceive of what that means
  • Comfortable working with a team in a fast-paced environment, and ability to prioritize/meet deadlines within specific time constraints
  • Ability to work on your own as well as with a team
  • Ability to collaborate, motivate and influence others   
  • Must be able to roll up your sleeves—this is a hands-on position as well as a strategic one

BONUS POINTS

  • Experience using Adobe PhotoShop, Acrobat and InDesign
  • Experience with social media, email marketing and PR
  • Experience with testing tools such as Optimizely
  • Familiarity with the Inbound Marketing strategy
  • Technical understanding of marketing automation platforms such as HubSpot
  • Personal passion for fitness (CrossFit, Dance, Martial Arts, Gymnastics, Yoga, Pilates and other fitness disciplines)

Zen Planner is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

 

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Location

9325 Dorchester Street, Highlands Ranch, CO 80129
9325 Dorchester Street, Highlands Ranch, CO 80129

What are Zen Planner Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Sabbatical
Perks & Discounts
Beer on Tap
Casual Dress
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

$100 per month fitness reimbursement. 4-week paid sabbatical program (plus travel cost reimbursement). Onsite fitness room with free weekly yoga classes (taught by our very own team members!). Friday team lunch, fresh fruit and healthy snacks available (along with the occasional doughnut run).

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