SaaS Digital Marketing Manager at NetApp

| Greater Boulder Area
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Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.


Job Summary


SaaS Digital Marketing Manager,

NetApp Cloud Data Services


NetApp Cloud Data Services provide unique data management solutions for public cloud users. Available for purchase as a service in the leading Cloud Providers- Azure, AWS, GCP – NetApp Cloud Data Services provide capabilities such as data protection, data monitoring, data management, Disaster Recovery and Kubernetes container management.


NetApp’s SaaS Digital Marketing role provides a unique opportunity to impact NetApp’s innovative path within the Cloud industry.

We are looking for a digital marketing guru that can build and drive the usage of multiple digital platforms into one, unified, digital journey – from lead creation to product usage and beyond.

This role requires deep expertise in inbound marketing tactics such as SEO, Content marketing, Social Media and Website conversion optimization as well as profound email marketing and marketing automation background. A wealth of experience in Paid Media and Paid social strategies, optimization strategies and Web/SEO tools is also a requirement.


Job Roles & Responsibilities

  • Work closely with Product Marketing and Product Management teams to develop a digital journey that best yields trial conversions and product adoption.
  • Define reporting and tracking for every aspect of the marketing plan and the journey stage. Serve as the POC for Sales and the Business to report on progress against goals.
  • Develop the overall digital marketing journey for NetApp’s Cloud buyer while thinking of innovative, data-driven strategies, to form and execute scalable end-to end online acquisition and growth.
  • Build a SaaS marketing engine that provides innovative alternatives to traditional marketing and enables product activation, usage and renewal, measured by key SaaS Metrics:  such as CAC, LTV, MRR, Churn rate%.
  • Work closely with specialized teams such as Marketing Automation, Web and Analytics and Paid Search specialist on the day to day execution of the plans. Provide guidance and support and track ongoing execution and timelines.




Job Requirements


    • 5-7 years of hands-on diverse digital marketing experience with proven results.  Preferably in a managerial position. SaaS marketing experience is a huge advantage.
    • Expertise within different social media platforms, content marketing, PPC and web analytics,
    • Lead funnel analysis and optimization experience required.
    • Proven ability to think strategically and execute methodically. You need to be a thinker AND a doer.
    • Proven experience with the following: Email marketing, social /paid media, pay-per-click campaign management, Google Adwords, Web Analytics, marketing systems including marketing automation platforms, email marketing systems and CRM platforms.
    • Ability to multitask and work in a very fast-paced environment managing multiple stakeholders.
    • Project (and people) management skills, including experience with task management tools.
    • Must have strong written, verbal and interpersonal communications skills.
    • Team player but also knows how to problem solve and navigate challenging situations independently.
    • Ability to quickly master new tools and technologies.
    • Extremely organized and proven attention to detail with the ability to think and work independently and take direction.





Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.



So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.

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