Spark is a venture-backed startup with the ambitious goal of disrupting a stale industry. We are looking for a Retention Growth Manager to join our 25 person (and growing) team. 

Our ideal candidate has worked with a DTC brand and has the experience to manage our retention and loyalty initiatives. At Spark, you will develop and execute activation and retention strategies for our first cohort of customers at launch. This will include testing and executing across all owned channels (email, social, app, website) in order to build amazing relationships with our customers and increase LTV. 

RESPONSIBILITIES

• Define our strategy and approach for activation, retention and loyalty.
• Own our initial loyalty program and email marketing at launch; Help continuously improve and scale these programs over time.
• Understand the full customer lifecycle and how to balance and focus our efforts across multiple initiatives. 
• Create a test-and-learn culture with a strong emphasis on data and analytics as you experiment across channels and work collaboratively with team members across departments.
• Balance our desire to experiment and aggressively drive business goals with our commitment to always ensure the best customer experience.
• Be responsible for setting and improving business-critical KPIs such as activation rate, retention rate, LTV, and more.
• Work closely with department leaders to set quarterly retention goals; Help inform these goals by bringing in-depth knowledge of industry best practices and benchmarks.
• Own objectives, strategies and tactics across all owned channels including email, push, social, website and more. 
• Work closely with designers, copywriters, developers and other team members inside and outside the marketing department to build a huge amount of content for these channels.
• Build and manage the right resources for success
• Help us build and manage our marketing technology stack; Evaluate and implement marketing tools and manage vendor relationships. 
• Bring best practices to ensure our tech stack is in place to scale our business quickly.
• Get your hands dirty, but keep an eye on what’s ahead. Know when to operate campaigns yourself, when to leverage external resources and when to grow the team.
• Drive insights around audience segments, channels, messages and spend in order to continuously improve our approach.
• Produce the analysis needed to know what’s working, what’s not, why, and what we should try next. Drive insights that can inform how we define and engage with different customer groups. 
• Build various overarching models (LTV, cohort, etc.) that help us understand our customers better; Champion those metrics and models throughout the team.
• Build dashboards for measuring and sharing results and own weekly reporting, learning and optimization.
• Collaborate within a cross-functional team. Make the people around you better, and learn from them so you can improve yourself. 
• Get up to speed quickly on our product, the market we’re operating in, and the audiences we’re going after. 
• Build technical fluency to collaborate with the Engineering and R&D teams. 
• Build a deep partnership with the support team, by pitching in on support yourself, by championing the experience even above growth and by identifying where our Customer Experience function can boost activation and loyalty. 
• Help us inspire people to connect with others through the act of cooking outside more.

QUALIFICATIONS

• Significant retention marketing / CRM experience required. Previous experience in the direct-to-consumer space is desirable. Consumer hardware is also desirable. 
• Experience managing loyalty / referral programs. Fluency with loyalty management tools is a plus (LoyaltyLion, Smile.io, etc.)
• Experience managing large email marketing programs with varying strategies for distinct customer segments 
• Proven leadership and motivational skills. Ability to communicate effectively and solve problems under pressure. 

COMPENSATION, BENEFITS & PERKS

• Generous equity package in a venture-backed startup.
• Market based compensation.
• Comprehensive benefit options with a Spark contribution to health, vision, and dental insurance.
• Flexible scheduling and PTO policies.
• A fun team environment where we value spending time cooking together.
• Plenty of room for professional growth as part of a small but growing team.

DISCUSSION

We’re applying engineering, design, technology, and, above all, fresh thinking to reimagine the modern grilling experience. Wait what? Grilling is an American pastime. It’s part of our social fabric. Why change something that’s not broken? 

We believe parts of the experience and category are broken or stale. Even what’s working can be improved – but we can’t ruin what people already love. That’s a tough balance to strike. But we believe there’s a huge opportunity. 

Spark combines the artisanship of the pre-gas era with the technology of today to give cooks the authenticity, taste and character of charcoal without all the hassle.

*No Recruiters Please*