POSITION SUMMARY:

The Regional Marketing Manager: North America (RMM) will be responsible for helping to position Archer externally with Key Opinion Leader’s and Key Customers. The position will work in close partnership with cross-functional partners in order to support the execution of a robust key customer strategy. This will be supporting both current and future customers as we bring exciting new products to the market. The ideal candidates should have a solid sales and/or marketing background and work experience managing a variety of new product introductions, campaigns, and have experience in both non-personal and personal marketing techniques for genomics products. 

It is expected that this individual will play a significant role shaping the company’s strategic planning and customer engagement capabilities for planned commercial product launches across RUO and IVD portfolios. The RMM articulates the customer-facing messaging and outlines all marketing efforts to achieve this goal through multiple channels, including web content, webinars, emails & social, advertising, public relations and trade shows.

The RMM also aligns regional field teams with current messaging and expertise through team training and tight communication. 

RESPONSIBILITIES:

Job performance will involve a variety of activities including:

• Drive marketing thought leader engagements as member of the Archer marketing team for key congresses, events, and executive leadership encounters. 
• Partner with members of the marketing team to coordinate and create promotional materials and content as needed and provide real time customer insights.
• Develop and manage a formalized communication process to bring thought leader insights, congress key learnings and competitive intel back into the extended marketing team.
• Manage marketing-led customer collaborations for promotional data generation, customer talks and posters.
• Support sales through co-travel to key accounts and ongoing training. 
• Contribute to regional marketing plan, including local trade shows, lead generation and promotional activities.
• In anticipation of forthcoming product launches, assess and develop efforts for peer to peer programming as needed including the development of speakers and content for brand led content
• Support the development of a robust thought leader strategy including influence mapping, coordination of activities, and insight generation through advisory boards.
• Through internal partnership on the marketing team, determine timing, placement, and key objectives for advisory boards, and led these insights gathering efforts.
• Possess strong leadership, business acumen, and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Review, understanding, and compliance with ArcherDX HIPAA Security policies and procedures.

EXPERIENCE:

• Ability to manage multiple priorities and stakeholders
• Ability to strategically develop and gauge feasibility, impact and risks of programs
• Experience working in a regulated healthcare environment
• Possess a high degree of integrity and professionalism
• 5+ years of diagnostic/device/ and/or pharmaceutical experience in one or more of the following areas: sales, marketing, and/or project management
• Oncology or Diagnostics experience required preferably with NGS or Genomic Technology products
• Home office and/or field sales experience preferred.
• Flexibility to work evenings and weekends as needed.
• Strong project management, communication, and leadership skills 
• Strong analytical skills with experience tracking KPI’s, leads and campaign success

TRAVEL:

• Based up the nature of the position to meet with key customers, Frequent travel (50% +) is required. It would be preferable for candidates to be geographically located near a major U.S. airport. Position will be responsible for supporting North America.

KEY ATTRIBUTES:

• Drive and determination
• Ability to work in a fast paced and dynamic environment
• Ability to participate with others as a member of the team to ensure that demanding and difficult projects are handled smoothly and cooperatively to enhance the success of the projects and maintain strong relationships within all parts of the company
• Strong communication and presentation skills
• Self-starter
  • Driven to perform
  • Self-directed: needs little explicit direction 
  • Able to organize, prioritize, and delegate tasks to efficiently move projects forward.

EDUCATION:

• Bachelor's degree in a scientific field, MBA preferred