Marketing Specialist - Programmatic

| Greater Denver Area
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Overview

We want to be the best. That’s why we hire the best. As the 2018 winner of Digiday’s Worklife Award for Most Passionate Employees at an Agency, we thrive on challenging, rewarding, purpose-driven work. We’re looking for skilled individuals like you - for professionals full of talent, but not of themselves.

 

Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.

 

We are a Facebook Small Business Solutions Partner, a Google Premier Partner, and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading-edge technology of our Quantum Optimization Platform.

 

The Programmatic/ RTB Campaign Manager will be responsible for the account creation and launch of programmatic buys using a variety of buying and analytics tools.  This role works within our Digital Marketing Agency and manages our ETB/Programmatic campaigns and clients!

 

 

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Responsibilities

The Programmatic/RTB CM will become proficient in campaign monitoring, conversion development and client success.  The right person will be working with the sales and client services teams across Adtaxi in order to build a strong operations and communication channel to accelerate our company’s strongest client relationships. 

 

  • Build, launch and manage campaigns in Demand-Side Platforms
  • Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget
  • Perform account maintenance responsibilities and escalate campaign issues to team members and clients
  • Build campaign infrastructure to track and report on an audience’s response to marketing, employing an understanding of tag management solutions, website data and events
  • Focus campaign optimization efforts on direct response, utilizing our suite of customized conversion tracking and analytics tools to increase advertiser ROI, setting and beating benchmark returns month over month
  • Work within a collaborative team of highly experienced programmatic media buyers, sharing ideas and best practices

Qualifications

  • Bachelor’s degree in Advertising, Marketing, Business, Statistics, or Economics preferred
  • 1-2 years’ experience in a campaign management or digital media buying role is required
  • Experience with The Trade Desk, Google Analytics, Google Ads, Microsoft Excel
  • Required hands-on experience trafficking and managing campaigns through one or more demand-side platforms
  • Proven analytical and critical thinking skills while working with large data sets
  • Proactive self-starter who can prioritize efficiently and work independently
  • Capability to thrive in an entrepreneurial environment and start-up atmosphere

 

 

This job operates in a professional office environment and at the Company and client sites for business meetings and presentations.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

This position is currently remote, but eventually would be projected to go back into the office.

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Location

5990 N Washington St. , Denver, CO 80216

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