Program Marketing Manager

| Greater Denver Area

What you'll do

As a Demand Generation Manager, your core objective will be planning, orchestrating, executing and measuring programs that drive engagement among buyer and influencer contacts within target accounts. Accounts will span both prospects and current customers. You will be a liaison between Content, Product Marketing, MOPS, Research & Segmentation, Account Development, and Field Sales teams to develop 1:1, 1:few and 1:many programs designed to penetrate identified target accounts.

 

You will lead the development and execution of marketing plans consisting of multi-touch, multi-channel programs, including both inbound and outbound tactics to meet pipeline requirements of account segments.

 

  • Own pipeline and program dynamics for your segment(s), including standard program conversion rates by program type, pipeline creation, acceleration and win/loss dynamics to inform strategic planning
  • Devise strategies and tactics that drive engagement and action with target accounts across multiple channels
  • Collaborate with Content and Product Marketing teams to develop messaging and supporting content that inspires action
  • Track contact engagement at the account level to ensure Account Development is following up in a timely manner
  • Devise multi-channel programs to engage these target prospects and customers, coordinating activity across multiple channels, including marketing automation, digital and account development
  • Leverage CRM, marketing and analytic systems to execute the above at scale across vertical markets and territories, track performance, and optimize efforts
  • Partner with Marketing Operations team to ensure that appropriate measurement, results, and data requirements are met across campaigns 
  • Train and coach Account Development teams to make full use of content and campaigns to most effectively engage qualified accounts

What you'll bring to the team

  • Minimum 5+ years experience in high-tech B2B demand generation, ABM, or field marketing role
  • Aptitude for leveraging digital marketing, digital advertising, events, on and offline channel experiences, sales acceleration tools and technologies to drive marketing and sales outcomes
  • Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
  • Hands-on familiarity with Salesforce, Marketo, LinkedIn Sales Navigator, landing page personalization, retargeting ad networks and social advertising platforms or similar systems to identify, engage and track relevant prospects at target accounts
  • Experience in Sales Development or Inside Sales in B2B technology markets
  • Excellent written and oral communication in English
  • Bachelors degree in Marketing, Business, or comparable education

What you'll get

  • Competitive salary, stock options and 401(k) with company match: We appreciate our employees and we make sure they know it.
  • Benefits: We offer full-time employees multiple healthcare packages, including free and low cost options.
  • Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
  • Paid Parental Leave: To keep our employees and their families healthy.
  • A Lively Culture: Ping-pong, bean bag toss, hackathons- we enjoy friendly competition.
  • Casual Dress: Every day is “Casual Friday’, we want you to be comfortable when you come to work.
  • Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.

Who we are

Billtrust is the best-in-class provider of Payment Cycle Management and accounts receivable solutions, helping businesses accelerate Invoice-to-Cash. We provide a flexible, automated, cloud-based product portfolio that meets diverse buyer requirements and speeds cash application through tailored invoice delivery, secure multi-channel payment enablement, and intelligent matching and payment posting. Our platforms process $15B+ annually and help companies like Kraft Foods, New Balance Athletics and Ferguson Enterprises get paid faster and more efficiently. For the past 17 years, we have achieved remarkable success with year-over-year growth and we attribute that growth to our people and culture - We encourage employees to have autonomy, think creatively, share ideas – even with our CEO – and to challenge the status quo every day without a lot of red tape.

 

Billtrust: Work Hard. Have Fun. Make History.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
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    • PythonLanguages
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    • jQueryLibraries
    • ReduxLibraries
    • RxJSLibraries
    • NgRxLibraries
    • PrimeNGLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Angular 7Frameworks
    • ASP.NET CoreFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RDSDatabases
    • SnowflakeDatabases
    • DynamoDBDatabases
    • ElasticSearchDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • AxureDesign
    • IllustratorDesign
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    • EnjoyHQDesign
    • Aha!Management
    • ConfluenceManagement
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    • TrelloManagement
    • SalesforceCRM
    • MarketoEmail
    • WatsonEmail
    • SalesloftEmail
    • MarketoLead Gen

Location

Our Denver office is located just east of downtown, several miles from Denver Intl Airport. Our Boulder office is on Arapahoe Ave by Boulder Creek.

An Insider's view of Billtrust

How would you describe the company’s work-life balance?

Our work-life balance is among the best. Our values, including "Family First" and "Unique Individuals," are demonstrated everywhere possible which surface in many tangible ways including Open PTO & the availability of flexible work schedules. We are able to enjoy a healthy balance where life events are rarely missed due to work-related obligations.

Travis

Senior Manager, Software Development

How do you collaborate with other teams in the company?

Our software development teams have dedicated meeting rooms with video conference capabilities to facilitate communication across distributed teams. We also use software collaboration tools such as Slack and GitLab. Teams are invited to each other's sprint demos so we share information and see the results of our teamwork!

Gary

Vice President, Software Development

How has your career grown since starting at the company?

I feel far more knowledgeable and prepared for the next steps in my career thanks to opportunities I have had here. Not just with the support to study and obtain new certifications but also the chances to work with other departments on special projects that I wouldn't have been able to work on elsewhere.

Dominic

Senior Desktop Support Specialist

How do your team's ideas influence the company's direction?

Through an open door policy and a true belief that “there are no sacred cows,” we have a willingness to evaluate everything that is within our domain of expertise. We are able to influence products and processes that improve Billtrust as whole.

Christy

Vice President, Professional Services

What’s the vibe like in the office?

The Denver office is laid-back, friendly, and offers a variety of events that you can participate in depending on your interests that allow you to get to know your co-workers - Bowling nights, ping pong matches, volunteering at food kitchens, team hikes, a kickball team, BBQs and popcorn Thursday's to name a few.

Amy

Relationship Manager

What are Billtrust Perks + Benefits

Billtrust Benefits Overview

Competitive salary, stock options and 401(k) with company match: We appreciate our employees and we make sure they know it.

Benefits: We offer each individual employee a healthcare package that is 100% paid for by Billtrust.

Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.

Paid Parental Leave: To keep our employees and their families healthy.

A Lively Culture: Ping-pong, bean bag toss, hackathons - We enjoy friendly competition.

Casual Dress: Every day is “Casual Friday’, we want you to be comfortable when you come to work.

Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.

Culture
Volunteer in local community
Partners with Nonprofits
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our policy is simply "Do Your Job." While not all work is a fit for WFH, for many of our employees, where you do your job is based on the agreement you have with your manager.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Employees eligible after seven years of continuous service, then every five years thereafter. Employees receive up to four weeks paid sabbatical plus a $2,500 stipend to do something awesome.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Some Meals Provided
Happy Hours
Happy hours are hosted on occasion .
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications
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