Product Marketing Specialist
Job Title: Product Marketing Specialist
Location: Denver, CO
Function: Product Marketing
Position Type: Regular, Full-time
Position Level: Experienced
Travel: Up to 25%
PRODUCT MARKETING SPECIALIST
Named among the best workplaces in the U.S. by Great Place to Work six times, honored on FORTUNE Magazine's inaugural list of the 100 Best Workplaces for Millennials, and chosen as the "Market Leader in Incentive Compensation" by CRM magazine, Xactly is proud to be disrupting the incentive compensation market space. We're building a culture of success and are looking for motivated professionals to join us!
As a Product Marketing Specialist in Xactly's Denver office, you will be responsible for the Competitive and Vertical Marketing Strategy for Xactly Sales Performance Management (SPM) Platform. We are seeking an energetic and motivated team player who is passionate about product marketing in the hi-tech industry. In this role you will be the expert in the SPM market and players, competitors, industries served and their buyers, and will transfer that knowledge and programs to sales, marketing and product organizations. Attention to detail and an eye for quality, along with the ability to grasp and translate capabilities into benefits is crucial. Core writing and presentation skills, messaging, thought leadership and attention to detail are a must for this position.
Not only do we offer strong growth opportunities for top performers, but we also have a top-notch culture, benefits (check them out below) and more. Our strong C.A.R.E. values - Customer Focus, Accountability, Respect & Excellence - guide our every move, allowing us to be a leader in the incentive compensation & performance management market. We set the example with excellent customer experience and deliver an award-winning SaaS (Software-as-a-Service) product!
Read all about us at www.xactlycorp.com!
Responsibilities:
- Competitive Analysis and Programs: Developing a detailed competitive analysis of Xactly's key competitors; Managing the win/loss analysis program and the competitive intelligence tool; Creating a program to enable sales, marketing and product teams on a regular basis; Being proactive and not reactive to trends in the marketplace.
- Vertical Marketing: Developing vertical messaging and positioning for Xactly's key products into different industries and their buyers; Creating use cases, and associated content to be leveraged by global Sales and Marketing teams
- Enablement – be the subject matter expert, helping to develop and deliver sales plays, tools, and materials for the global sales teams
- Market intelligence– be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Support Global Marketing teams – aid (e.g., demand generation, content marketing, events, webinars, AR/PR) with subject matter expertise
Required Skills:
- 2+ years of experience in Product Marketing and/or Marketing
- Excellent writing skills and communications skills with high comfort level speaking on webinars, conferences, and industry events
- Strong knowledge of messaging/positioning hi-tech, SaaS and cloud topics
- Critical thinking to help with analysis of business, market and competitive trends
- Be self-motivated and able to set own direction
- Be inquisitive about the market and emerging trends
- Influence and manage multiple stakeholders across diverse backgrounds including executives
BENEFITS & PERKS
- Flexible Time Off (FTO)
- Comprehensive Insurance Coverage (including pet insurance!)
- Tuition Reimbursement
- XactlyFit Gym/Fitness Program Reimbursement
- Kitchen Stocked Daily with Tasty Snacks, Fruit, and Drinks
- Access to Corporate Discounts
- Parking & Commuter Benefits
- Up to (3) Days Paid Leave to Participate in Community & Volunteer Opportunities
- End of Month Surprises, Contests, BBQs, Parties & Reward Vacations
- 401(k) Retirement Savings Plan & Employer Match
- Periodic Massages
- Generous Employee Referral Program
- Relocation Assistance through Preferred Partner
About Xactly Corporation
Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. We address a critical business need: To incentivize employees and align their behaviors with company goals. Our products allow organizations to make more strategic decisions, increase employee performance, improve margins, and mitigate risk. Our core values are key to our success, and each day we're committed to upholding them by delivering the best we can to our customers.
Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.