Granicus provides technology and services that empowers government organizations to create seamless digital experiences for the people they serve. By offering the industry's leading cloud-based solutions for communications, content management, meeting and agenda management, and digital services to over 4,000 public sector organizations, Granicus helps turn government missions into quantifiable realities. Come see the impactful work we've done on communities across the country (and world!): https://granicus.com/success-stories/

We have an opening for a creative, results driven, and strategic marketer. You'll be joining Granicus - the leading SaaS solution for governments in North America, the UK, and Australia - and will help drive new revenue for a company that's growing quickly. Our work makes a difference. Our products and services help residents and governments connect and ultimately leads to a world where citizens are better informed, more satisfied with their governments, and more engaged with their communities.

The PMM will conduct research, analyze data, and build strategies, programs, and resources that improve product positioning, support product launches, and increase demand to build long-term growth and competitive advantage.

Granicus is a remote first company (this isn't temporary). While we have virtual teams, you have the option for in-office work should you be located near one of our hubs.

*starting rate may vary by experience and/or location

What You'll Do:

· You will develop product positioning and messaging that differentiates our products in the market

· You will work closely with Sales Enablement to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products

· You will plan the launch of new products and releases and manage the cross-functional implementation of the plan

· You will lead our market and competitive intelligence for assigned products and personas - be the expert on our buyers and how they buy, as well as the expert on our competition and how to position against them

· You will work closely with the Marketing Team to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns

· You will work closely with Product Managers to develop and report on product specific campaigns, both for prospects as well as existing customers

· You will lead the development of our product content including creating and proofing marketing copy and creative collateral (website, videos, 1-pagers, and more)

· You will translate technical details of our products and how they work together into benefits for the user

· You will plan and execute customer user groups, customer advisory groups, and strategic training programs

· You will lead in-app marketing initiatives from demand generation within the product to product onboarding

· Other duties as assigned

Security Requirement:

Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.

Who You Are:

· 5+ years of Marketing or Product Marketing experience

· Passion and/or experience in working with public sector entities

· Experience in market analysis and competitive intelligence

· Very strong written communication skills as well as presentation skills

· Proven history of creating effective marketing programs

· Ability to work closely and earn the respect of the Product, Marketing, and Sales Organizations

· Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment

· Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public

· Experience working with international and virtual teams

· An ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important

Come learn more about working at Granicus on our website: https://granicus.com/careers/

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