Product Marketing Manager at Four Winds Interactive

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Overview

Are you bright, driven and excited by opportunity? Interested in joining an expanding team of technology professionals who are fundamentally changing how businesses use technology to manage their workplaces, communicate with their guests and employees, and generate the necessary analytics to understand and optimize their effectiveness?

The FWI Marketing team is looking for an experienced Product Marketing Manager to clearly articulate, through our website, market-facing collateral, and sales enablement materials, our industry viewpoint, how their pain points map to our business value, our product positioning/benefits, and how we compete with other similar solutions. This person will also drive effective product launches, ensuring the market understands how we have increased the business value of our products and services according to their needs along with increasing our use case coverage. The successful candidate for this role will lead efforts to continually test our messaging/positioning with customers, continually refine our value proposition, maintain our industry viewpoints, and refine our competitive positioning to ensure that our go-to-market efforts are increasingly effective in connecting with our target audience.

 

This is an individual contributor role with the potential to grow into a leadership role as the business grows and our needs expand. The role is based in our Denver, CO office, and reports to the Chief Marketing Officer. Post COVID - This role includes an estimated ~20% travel, pending needs of the business.

 

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with FWI even if you don’t meet 100% of the requirements. We believe in fostering an environment where there are a diversity of perspectives, in hopes that we can all thrive.

Responsibilities

  • Develop understanding of the markets we serve – use cases, the pain points that drive them, current trends and future considerations that affect our markets – and build point of view and thought leadership content that clearly articulates that understanding.
  • Clearly articulate our offer, its business value, how it answers customer pain points, and how it is unique and differentiated from competing offers through top quality marketing content.
  • Create and maintain awareness of competing offers in our markets, and how we stack up.
  • Work with our product team to create customer-facing and sales enablement collateral that clearly articulates our key functionality and how it answers customer needs.
  • Work with our customers to cultivate success stories that can be translated into customer-facing collateral.
  • Focus on execution, impact, and measurability – continually refactor efforts to improve.
  • Maintain a continual connection to our customers and prospects through channels such as interviews, focus groups, and interaction with the analyst and media communities.
  • Contribute to a culture of results-orientation, quality, and high velocity in a team environment that people love to work in.

Qualifications

Requirements for Success:

  • Track record of success in Product Marketing roles with demonstrable focus on results, culture, and values (with supporting examples).
  • The successful candidate has delivered undisputable business results - while being the kind of person other people love working with.
  • Unparalleled ability to conduct and derive measurable outcomes from efforts such as market segmentation, customer persona definition, messaging/positioning development, competitive positioning, product and feature/function launch efforts, and more.
  • Results orientation with strong ability to create high quality, customer-facing content including web content, presentation material, solution briefs, and sales enablement collateral.
  • Proven ability to quickly understand complex issues, and make difficult things easy to understand for others.
  • Demonstrated ability to build and maintain relationships with sales and product teams.
  • Experience in a fast-paced startup environment with a high degree of change.
  • Bachelors Degree in Marketing, Computer Science, Electrical Engineering, or related field.

Helpful for Success:

  • 2+ years Product Marketing experience in B2B enterprise SW technology.
  • Experience working in a high growth software startup environment.
  • Direct experience with workplace management software solutions and marketing to buyer types such as CIOs/CTOs, Real Estate Management Leaders, and People Ops/HR leaders.
  • Pragmatic marketing certification a plus.

 

The compensation package will be aligned to each candidate’s experience and qualifications. All applicants must be authorized to work in the United States.

 

Compensation Range: $70,000.00 - $100,000.00

 

US Benefits Overview

About Four Winds Interactive

With 6,000+ clients and over 500,000 screens deployed, FWI’s software platform is driving Visual Communications to millions of people every day, all over the world. We are a values-driven organization that encourages our employees to bring their authentic self to work every day and empowers everyone to make a tangible impact on our products, clients and culture. Our employees are passionate about their craft, but they are also parents, skiers, comedians, runners, animal lovers, foodies and phenomenal human beings who appreciate our dedication to providing a healthy work/life balance.

 

We’re proud to be one of Built In Colorado’s top digital tech companies. At FWI, our culture is important to us. We are a diverse team of talented, passionate people who want to make a difference, but don’t take ourselves too seriously. If our core values speak to you, we want to meet you:

 

  • Bring your best self
  • See it
  • Own it
  • Crush it
  • Be Gracious

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • ObjectiveCLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • XamarinFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • AlteryxAnalytics
    • PendoAnalytics
    • PowerBIAnalytics
    • Affinity DesignerDesign
    • IllustratorDesign
    • InVisionDesign
    • MiroDesign
    • PhotoshopDesign
    • SketchDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • SmartsheetManagement
    • ProdPadManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotEmail
    • PardotLead Gen

Location

Our office is in the trendy Golden Triangle area, steps away from museums, galleries, restaurants, cafes, bars, and public transportation.

An Insider's view of Four Winds Interactive

What's something quirky about your company?

It took me a while to adjust to the fitness culture at FWI. I would show up to a meeting and the person sitting across from me might have just come back from yoga or CrossFit dressed in their workout gear. Once I got used to seeing executives in sandals and sweats every once in a while, I’ve come to love how invested FWI is with employee wellness.

Steve

Senior Director, Technical Operations

What projects are you most excited about?

I'm excited about FWI’s exemplary commitment to its people. It’s evident there are many diversity and inclusion efforts, not only led by our Diversity, Equity, and Inclusion Council but also from motivated individual contributors. This creates an environment where we can stay true to our core values and bring our best selves every day!

Maithy

Talent Acquisition Partner

How has your career grown since starting at the company?

I started at FWI in Tech Support. After a year of learning as much as I could about FWI’s Content Manager applications, I applied for the Technical Engineer position with FWI’s Tiger Team. I will continue to grow my career as FWI continues building the latest and greatest tech and software in the digital signage industry.

Will

Technical Engineer

How do you empower your team to be more creative?

Goals. It starts with knowing what the customers want and creating a set of measurable and achievable goals. How we achieve those goals is where the creativity of the team comes to fruition, and I see that every day in FWI.

Taufiq

Chief Technology Officer

How does the company support your career growth?

As a manager on the People Operations team, I find there are an abundance of opportunities to get involved with supporting personal and professional growth. As a first-time manager, I get to participate in an interactive Manager Bootcamp. FWI also hosts a monthly manager round table, which gives everyone the opportunity to communicate and connect.

Catherine

Director of Talent Acquisition

What are Four Winds Interactive Perks + Benefits

Four Winds Interactive Benefits Overview

You will be challenged in our dynamic environment, supported in your endeavors, recognized for your contributions, and have fun along the way!
We’re building the future of the workplace, enabling frictionless employee experiences, more integrated office spaces, and empowering businesses to better connect with their employees. And we want you to join us.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Our zeal for inclusion fuels our best work. Listen - We commit to hear our colleagues, listen to different points of view and challenge our biases in these moments.
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
We are committed to the idea that DE&I work is a journey. A journey that will prove to have no end, no destination, but a continued focus on becoming better, learning more and implementing more change
Hiring Practices that Promote Diversity
We know there’s no such thing as a “perfect" candidate - we’re all a work in progress. We encourage you to apply for a position with FWI even if you don’t meet 100% of the requirements.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our Welton location has Ping Pong, Pool Table, Foosball, Darts and Basketball.
Stocked Kitchen
Our Broadway location has fully stocked kitchens including rotating flavors of sparkling water on tap.
Some Meals Provided
Happy Hours
Parking
Pet Friendly
FWI's pet policy is dog friendly daily at our Welton office location.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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