Product Marketing Manager at PopSockets LLC

| Greater Boulder Area
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Product Marketing Manager


Our Company:

Headquartered in Boulder, Colorado, PopSockets has been making Little Life Changers since 2014. Starting with its now famous PopGrip - a customizable, collapsible phone grip that enables you to text with one hand and prop your devices - PopSockets has designed and developed broad lines of empowering, expressive, and fun products, from PopWallet and PopMount, to PopPower, PopLips and much more that is on the way. Our products make the lives of our customers a little better every day, and by purchasing our products, our customers make others' lives a little better through our social-impact programs, like Poptivism. Poptivism enables anyone to raise money for any charity by designing their own PopGrip and tagging a charity of their choice. We're looking for selfless, customer-obsessed, responsible, innovative, passionate, transparent, impactful, and courageous individuals to join us as we make an ever-growing positive impact, one Little Life Changer at a time.

The Role

The Product Marketing Manager leads the product launch process for all marketing elements of new products cross-functionally, working with almost all departments across the organization. They oversee all new products from ideation to launch, working closely with the product, merchandising, rendering, creative, strategy, and retail teams to deliver PopSockets products to market, profitably.


Responsibilities 

  • Lead and own the go-to-market process for all new products, ensuring all key stakeholders are aligned.
  • Develop comprehensive project timelines and deliverable schedules, lead project kickoffs, and regular status meetings, ensuring deadlines are met.
  • Serve as the main point of contact on launch dates and new product information to the global marketing team. 
  • Work collaboratively to define product value propositions and positioning in the context of product strategy and market landscape - developing and communicating the understanding of 'why' we are building products and features.
  • Responsible for the product naming process, obtaining leadership approval, and working with legal to finalize names and trademarks.
  • Work cross-functionally with key stakeholders to write creative briefs for new products and categories, including for packaging, rendering / photography and marketing campaigns.
  • Responsible for working with stakeholders and leadership to bring new products to life on .com, including render views, PDP copy and icons, PDP colorway/graphic descriptions.
  • Work with the global marketing team to analyze product marketing campaign effectiveness, share key learnings and make recommendations about future opportunities.
  • Build strong and sustainable cross functional relationships across the Business, Product, and Marketing teams.
  • Build sell sheets for new product categories and assortments, as well as overseeing the Seasonal catalog launches.
  • Be able to independently run, ad-hoc projects and understand business implications of proposed product and marketing decisions.

Requirements

  • 5 + years of marketing, with a focus on product marketing, tech or CPG brand a plus.
  • Proficiency in Microsoft Excel/PowerPoint/Word, Google Docs.
  • Capacity to prioritize and juggle projects simultaneously in a fast-paced working environment.
  • Learning mindset. 
  • Exceptional organizational skills, analytical ability, and attention to detail.
  • Ability to work with a variety of stakeholders, with different styles of communication, across teams.
  • Ability to work effectively independently.

Est Salary 65-85k depending on experience


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • SqlLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Power BIAnalytics
    • NAVAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • InDesignDesign
    • FigmaDesign
    • PremiereDesign
    • After EffectsDesign
    • Cinema 4DDesign
    • ProToolDesign
    • BasecampManagement
    • SmartsheetManagement
    • TrelloManagement
    • HubSpotCRM
    • KlayvioEmail

Location

We're just outside Downtown Boulder (no traffic!) in a gorgeous, newly built and designed office with terrific mountain views!

An Insider's view of PopSockets LLC

How does your team reward individual success?

We have an internal bonus system that allows everyone to reward each other with points that you can then convert for real world rewards including everything from gift cards to your favorite stores, Amazon, discounted travel and more.

Katie

Sr. HR Manager

How do you collaborate with other teams in the company?

Our office is designed to foster collaboration. There are comfortable meeting areas around every corner, and an open office plan. Even a walk to grab some coffee often results in multiple, impromptu meetings. All of our conference rooms are equipped with huge screens that allow us to stay close with everyone offsite as well.

Andrea

Lead Recruiter

How does the company support your career growth?

Because we're growing so quickly, you don't have to wait for a role to open above you to advance. We welcome new ideas and perspectives, and people are able to grow, develop and advance at their own rate. Want to expand your role? Tell us how!

Julia

Recruiter

How do you empower your team to be more creative?

We work very hard on recruiting in order to bring in passionate people with good ideas, and then let them run. You won't run into the excuse of "this is the way we've always done things". We want change, and growth and innovation, and trust in our people and their skills to get us there.

Jen

Associate Design Director

What are PopSockets LLC Perks + Benefits

PopSockets LLC Benefits Overview

Employees are valued at PopSockets. We provide a number of perks and benefits to show we care and are always looking for ways to do more for our employees. We provide a dog-friendly office, stocked with snacks and high end coffee and tea options. We have a fully stocked bar with a view of the mountains. We offer competitive benefits and 4 weeks of starting vacation time, in addition to time off each year for volunteer opportunities.

Culture
Volunteer in local community
PopSockets Employees are offered two paid volunteer days. Our Manager of DoGoods works directly with local nonprofits we can support as a company. Volunteer opportunities are coordinated quarterly.
Partners with Nonprofits
PopSockets partners with more than 100 nonprofits—large and small—through Poptivism, our unique give back program. Over the past three years, we have contributed more than $3 million to charity!
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
PopSockets has a flexible spending account
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
We offer Cardio and Yoga classes three days per week!
Retirement & Stock Options Benefits
401(K) Matching
We contribute 3% of of an employee's annual gross pay to their 401K
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
We provide an option to create a dependent care account
Generous Parental Leave
We provide 12 weeks paid paternal leave for employees who have been here 6 months.
Flexible Work Schedule
PopSockets provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Company sponsored family events
PopSockets sponsors family oriented events throughout the year.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
We love our snacks at PopSockets. We also offer plenty of tea, coffee and beer on Tap. We also have our own Bevi machine!
Some Meals Provided
Bagles and Donuts every Wednesday and Breakfast burritos the last Friday of the month!
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Softball, Soccer and more!
Fitness Subsidies
We offer thrive pass, $50 per month toward the wellness activity of your choice.
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Customized development tracks
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