Product Marketing Manager at PAIRIN

| Greater Denver Area
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We are looking for a talented and enthusiastic Product Marketer to join our team. The Product Marketing Manager at PAIRIN is the catalyst for bringing our products to market. This individual oversees how our products are positioned as well as full message implementation across all marketing and sales channels. The Product Marketing Manager is responsible for thoroughly understanding PAIRIN’s products, and marketing them to prospects and customers through research, positioning and messaging. This individual also supports the Sales Team by leading product training and crafting promotional collateral and tools that are timely and consistent with product messaging tenants. They also lead the Product Marketing division which currently includes a Product Marketing Specialist. 

Why come work for us?

  • Competitive salary, professional development budget, and stock options
  • Excellent healthcare, vision, and dental insurance, including 100% of individual and partial family premium covered by employer, as well as 401K benefits
  • Flexible work hours and location
  • Unlimited PTO
  • Support for whatever makes you most effective at doing your job
  • Dog-friendly environment
  • We have a cool office in the RiNo District, with a fun team and lots of amenities (for when we all go back to the office!)
  • Recognized, growing company - winner of 2019 Denver Business Journal Best Places to Work (#2 in Tech), 2018 and 2019 Outside’s 50 Best Places to Work (#13 in 2019), 2017 Emerging Tech Company of the Year (Apex Awards), 2017 Colorado Companies to Watch (CCTW) and 2017 Denver Startup of the Year (Denver Chamber of Commerce).

About you

First and foremost, you must be energetic, persistent, adaptable, motivated, entrepreneurial, tech-savvy and a continuous learner. You’ll truly impress us with:

  • Exceptional oral and written communication and presentation skills (Your documents should not require much, if any, editing to be considered complete)
  • Passion for storytelling and market impact
  • Ability to work independently (self-motivated) and meet deadlines
  • Desire to grow professionally and open to coaching
  • Knowledge of market research practices
  • General understanding of best practices in persona creation and competitive intel gathering
  • Willing to collaborate with cross-departmental teams and support team members with tasks and projects as needed
  • Experience in basic video creation software

Roles and responsibilities


  • Work with the Marketing Director to determine product positioning and develop key messaging that resonates with target audiences
  • Create product marketing documents for distribution to internal and external audiences
  • Plan and execute the external launch of new products, features and integrations 
  • Research, recommend and attend events to promote product offerings
  • Maintain product web pages and create content for product promotion, such as videos, webpages, blog posts and email copy


  • Research and maintain key audience personas to inform go-to-market strategies and audience targeting
  • Conduct detailed competitor analysis for new and existing products
  • Utilize market research to make recommendations for product pricing and packaging
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data


  • Work with colleagues across product, design, customer success and sales to drive consistent user experience and communication
  • Ensure all relevant internal and external audiences are informed on the product roadmap, including all upcoming releases, updates, new products and sunsetting products
  • Collaborate with the product and leadership teams to inform roadmap priority and market strategy based on research
  • Communicate the vision and value of new products to internal and external audiences
  • Develop sales tools and training to facilitate the selling process of new products, such as flyers/collateral, pitch decks, email templates, competitor battle cards, videos, etc.

Experience requirements include:

  • 3-5 years of marketing experience
  • 2-3 years in product marketing, ideally in technology products

Extra points for:

  • Experience with Graphic design software
  • Extensive product marketing experience or certification(s)
  • Experience in the ed-tech market


Follow this link to take The PAIRIN Survey and upload your resume. Please do complete the second half of the survey, so we will know how to best invest in your personal and professional development.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • D3JSLibraries
    • ReactLibraries
    • AWS SDKLibraries
    • GraphQLLibraries
    • ElesticsearchLibraries
    • GRPCLibraries
    • SidekiqLibraries
    • RspecLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SinatraFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • Act-OnCMS
    • SalesforceCRM
    • MailChimpEmail
    • Act-OnEmail


River North (Ri-No) is a trendy neighborhood featuring art galleries, concert venues, and some of Denver's most creative food concepts and patios.

An Insider's view of PAIRIN

How would you describe the company’s work-life balance?

I've never worked anywhere that actually makes an effort to create a work-life balance the way PAIRIN does. Here, work and life intersect naturally so there's no need to stress about car repairs, doctor appointments or anything else like that!


Software Engineer

What projects are you most excited about?

I am excited about our statewide work with the State of Colorado because we are able to help thousands of residents with career exploration, connect to services and change the outcome of their lives.


Product Marketing Specialist

How does the company support your career growth?

Every member of the team has a stipend to support their personal development as they choose - anything from attending a conference, taking online courses or joining a professional membership group. We have regular 1:1 meetings with our managers and two times a year we have formal reviews to set goals and discuss progress.


Director of Marketing

What unique initiatives do you have that encourage innovation?

Our My Journey product that is changing the landscape of education and employers to be tied more closely together.


Director of Product

What are some social events your company does?

Great happy hours on Fridays and a monthly extended happy hour with family and friends. We have a team values book club, Holiday parties and dancing (Thriller at Halloween), an annual offsite/retreat with family (and dogs) in the mountains. Several of our colleagues climb together at a local gym.


Director of Coach Training

What are PAIRIN Perks + Benefits

PAIRIN Benefits Overview

Employees have access to amazing benefits including unlimited PTO; 100% employer paid health, medical and vision plan offerings; company stock options through Incentive Stock Options (ISO); 401K plan and educational reimbursement program; annual team retreat in the mountains and team hikes; Friday happy hours and monthly team outings; free coffee, office snacks and craft beer; and of course, a dog-friendly office.

Volunteer in local community
Our team spends time assisting our clients with mock interviews, purchasing gifts for families in need during the holidays, providing back-to-school supplies for local kids in need and so much more.
Friends outside of work
Daily sync
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
100% employer paid options
Vision Benefits
100% employer paid options
Health Insurance Benefits
100% employer paid options
Life Insurance
Team workouts
Retirement & Stock Options Benefits
Company Equity
Company stock options through Incentive Stock Options (ISO)
Performance Bonus
All team members participate in our annual performance bonus program
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
We support employees working at hours and where it is most productive for them.
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
2 weeks minimum required vacation.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Annual retreat in the mountains, friday happy hours and monthly team outings
Some Meals Provided
Happy Hours
Every Friday we have wine & cheese happy hours and once a month, the team goes off-site for a happy hour outing
Free street parking plus a paid lot behind the office.
Pet Friendly
We LOVE dogs!!
Home Office Stipend for Remote Employees
Every employee gets a $250 stipend toward their home office expenses.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Customized development tracks
Paid industry certifications
Every employee has a generous annual stipend to support their professional development through certifications, training, conferences or other means.

Additional Perks + Benefits

As a company founded by coaches, the PAIRIN team really walks the talk of professional development. Each manager is trained as a coach and each employee is individually coached to grow professionally and personally. Employees at PAIRIN have total transparency regarding the company’s direction and are often found sharing and celebrating the stories of how PAIRIN’s products and services impact people of all demographics to live better lives through relevant education and equitable employment.

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