Xero
Denver, CO

Product Marketing Manager

| Greater Denver Area
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
As a Product Marketing Manager, you will be accountable for positioning and marketing United States & Canadian compliance products to new and existing Xero customers. You will be responsible for clearly articulating the value that our compliance products deliver, including the features and benefits, to drive adoption and usage. You’ll also oversee the core product proposition Xero offers, and ensure it is relevant and continually updated for the United States & Canadian product offering. 

What you'll do

  • Ensure the successful packaging, launch and delivery of Xero’s Americas compliance products to our customers through the right channels and teams
  • Assess the market, competitors, industry trends and customer needs. You should know your market, customers and competition better than anyone and integrate this information into your product marketing plans
  • Ensure Product Managers have the right market and customer insights to shape their roadmaps and prioritize the right opportunities to achieve product market fit
  • Develop value propositions for products and crafting customer facing messaging for key audiences
  • Partner with the regional go-to-market teams to drive marketing strategies and programs of work across the US and Canadian markets
  • Be the bridge of communication between the product team and other key stakeholders across Xero
  • Work with product, design and research teams to understand the pain points that small businesses face every day and then develop customer value propositions
  • Collaborate with peers across marketing, communications, education and business development in our key markets (Australia, New Zealand, Singapore, UK and US) to develop innovative programs 

Success looks like

  • Develop and execute marketing programs based on customer needs and data insights
  • Customer and commercial targets are achieved or exceeded
  • Take initiative and being comfortable to proactively find the information you need from different stakeholders across the business
  • Being a passionate “voice of the customer”, always striving to create #beautiful experiences for our customers
  • Influence others to help execute your go-to-market plan and help you deliver your KPIs
  • Track, analyze and optimize ongoing programs of work to improve performance, whilst sharing the learnings across the regional teams in our key markets
  • Desire to bring your full self to work everyday and wants to grow your career in a fast growing business
  • Ability to work in an environment where process doesn’t always exist and and ability to navigate your way through the business to ensure your success 
  • Ability to travel if required

What you'll bring with you: Critical Competencies

  • Building Strong Relationships: Builds genuine relationships of trust and loyalty with external and internal stakeholders. Demonstrates appreciation, understanding and consideration for the feelings and needs of others.
  • Communication & Collaboration: Focus on "we" over "me." Engages and listens to others, adjusting communication style to fit the audience and message.
  • Data Driven Marketer: Makes strategic decisions based on data analysis and interpretation.
  • Ownership: Xeros deliver on our commitments. Do what we say we will do. Own our mistakes and take positive action. Move fast to get the right things done.
  • Quality of Work: Freedom from errors and mistakes, and ability to consistently meet objectives.
  • Industry Expertise: Understands the mechanics, key metrics and market dynamics of both the Accounting industry and hyper-growth SaaS organizations.

What you'll bring with you: Experience

  • 5+ years marketing experience in B2C and/or B2B
  • Experience developing, testing and optimizing customer value propositions 
  • Experience working in a global role
  • Experience across varying disciplines of marketing including research, partnerships, data driven marketing and project delivery
  • SaaS experience preferred

Xero is an Equal Opportunity Employer.
Why Xero?
Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, flexible working, innovation, and well-being are not just inspired but celebrated. We value our people and offer a wide range of compelling benefits and perks, including Xero shares.
Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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Where we are

Just a quick walk from Union Station, our US HQ is located in the heart of Denver's LoHi neighborhood surrounded by local shops and restaurants.

Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • SalesforceCRM
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What are Xero Perks + Benefits

Xero Benefits Overview

Xero offers a variety of benefits aimed at helping our employees maintain their physical, financial and mental wellbeing, allowing them to bring their best selves to work each day

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA
Disability Insurance
Xero's long and short term disability plans provide income protection at 60% of annual base salary
Dental Benefits
Cigna dental PPO plan
Vision Benefits
VSP vision plan
Health Insurance Benefits
Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees
Life Insurance
Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000
Wellness Programs
Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions
Company Equity
All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period
Child Care & Parental Leave Benefits
Generous Parental Leave
Eight weeks paid leave for primary caregiver. Two weeks of paid leave for secondary caregiver
Vacation & Time Off Benefits
Generous PTO
Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day
Paid Volunteer Time
Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year
Paid Holidays
11 paid holidays per calendar year
Paid Sick Days
Each employee is granted 10 wellness days per year in addition to our generous PTO
Perks & Discounts
Casual Dress
You'll typically catch our employees rocking jeans and a Xero t-shirt!
Commuter Benefits
Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses
Company Outings
Annual holiday party, as well as a summer celebration!
Game Room
Video games and ping pong table in lounge
Stocked Kitchen
You find a variety of fruit, chips, nuts, snack bars, sodas and iced tea in the Xero kitchen
Some Meals Provided
Breakfast each Tuesday and lunch every Thursday from a variety of local vendors
Happy Hours
Happy hour starts every Friday at 4!
Fitness Subsidies
Our monthly health reimbursement plan can be used towards your fitness membership or a variety of other health related wellness programs
Professional Development Benefits
Job Training & Conferences

An Insider's view of Xero

What projects are you most excited about?

Right now, I'm most excited to work on our Denver Roadshow. I've worked with our Colorado Account Manager to connect with Colorado's leading accounting and bookkeeping firms and drive attendance to this event right here in Denver. Our goal is to build up our network and educate the community on all Xero has to offer!

Sophia

Senior Account Manager

What makes someone successful on your team?

We look for people that are driven by purpose, who understand their role in the larger organization and make great things happen. Dependability is one of the highest traits of successful people within the Customer Experience organization. Trusting that your teammates can & will get things done is the first step to developing effective collaboration

Raphael

Director, Customer Experience- Americas

How do your team's ideas influence the company's direction?

Our team is responsible for ensuring every Xero has a voice and an opportunity to influence: upward, downward and horizontally. There are very few constraints for people who have bright ideas, the right values, and the passion to make things better. Every Xero has access to leadership and opportunities to impact strategy in very direct ways.

Josh

Talent Experience Manager- Americas

Xero Careers In Denver
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