Product Marketing Manager

| Greater Denver Area
Company Description

Brandfolder is on a mission to make managing your digital assets a seamless process. We aim to deliver the world’s most powerfully simple platform for storing, sharing and showcasing assets. The people at Brandfolder drive our success, and we need people who push the boundaries and will push us forward. That is where YOU come in.

Our company culture is driven by a customer first mindset, fosters employee growth and development, and promotes building connections amongst teams. How do we do this? By building a world class product and creating an environment that values autonomy, flexibility and the opportunity for employees to be themselves.

Do you want a role where your contributions directly affect the success of the company? Do you want to take the next step to a place that will push you to grow in your career? If so, we’d love to have you aboard. We have a team of curious, eager, and humble individuals who rally together both within and outside the confines of the office and aim to expand and evolve.

Job Description

Brandfolder is seeking an experienced Product Marketing Manager to join our fast-paced team. As the sole product marketing manager, you’ll be responsible for creating compelling messaging, positioning, sales materials and more. 

You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking: 

WHAT YOU’LL DO

  • Develop and maintain the company’s messaging, positioning, and value propositions 

  • Serve as the primary voice of the customer for the marketing and sales team

  • Preside over product launches, ensure that metrics are set and hit, tasks are assigned, and everything runs smoothly

  • Collaborate with product, design, marketing and other key stakeholders to ensure the broader team is aligned toward and executing on our strategic marketing vision

  • Lead competitive analysis and competitive positioning 

  • Develop compelling campaigns and content for our most valuable customer segments

  • Perform qualitative and quantitative analysis of our customers to understand where the greatest opportunities for revenue expansion lie

  • Conduct ongoing win/loss interviews to understand the nuances of our buying committee and process

Qualifications

WHAT YOU’LL NEED

  • 3-5 years in a product marketing role at a B2B SaaS company

  • Successful track record launching SaaS products

  • BA/BS, ideally in Marketing

  • Excellent writing, editing, and presentation skills

  • The drive to own high-impact projects from day one

  • A strong desire to continuously test and optimize any and all marketing channels 

  • Analytical thinker and experience in data-driven marketing

BONUS POINTS:

  • MBA or consulting experience

  • Intermediate design skills

  • You’ve been the first product marketing hire at a growing startup 

  • Experience marketing products to marketers

  • Experience with DAM, CMS, ECM

HOW TO APPLY:

Please record a short video (less than 60 seconds) that describes your current role, and how you're looking to apply your experience to Brandfolder. Don't overthink it or worry about polishing it up, just looking to get a quick understanding of your experience in a way that might not come through on a resume. 

To record the video, please use the free version of Loom and send a link as the first line in the cover letter field. 

We will not be accepting applications submitted without a video at this time. 

Additional Information

Brandfolder Perks

  • Exposure to the world’s most powerful brands
  • Generous paid time off
  • Medical and dental insurance, 100% paid by Brandfolder
  • Great office location in RiNo, bike and light rail friendly
  • Company events and happy hours
  • Dog-friendly office

About Brandfolder

Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute, and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.

Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • InDesignDesign
    • ProcreateDesign
    • AsanaManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

We are located in the Zeppelin Station building in the heart of RiNo. The light rail is right next door and we are surrounded by bars and restaurants.

An Insider's view of Brandfolder

What’s the vibe like in the office?

The vibe at Brandfolder is unique. With the casual environment the atmosphere is relaxed, but don’t let that fool you. Brandfolder folks work hard and are passionate about the company and seeing it grow. With an awesome office located in the heart of RiNo, city and mountain views surrounding, Brandfolder is a phenomenal place to come to work!

Caitlin

Account Executive

What projects are you most excited about?

The constant adventure we are on in regards to customer data. Of course exposing data to the end user is always helpful but how you present that in a super meaningful way is another. The DAM (digital asset management) world is constantly growing and the platform is defined in a large part by how customers are shaping the need.

Chelsea

Technical CX Manager

How does the company support your career growth?

At Brandfolder I’ve always felt that my career growth has been of substantial importance to the company. Being my first position out of college, I’ve had a lot to prove. I may be young but I’ve never felt that as a limitation here at Brandfolder. I’ve always been supported and encouraged to reach for what’s next.

James

Customer Success Manager

How do you empower your team to be more creative?

We believe in creating highly collaborative and empowered environment. Allowing team members to be involved in everything from product requirements, user experience, and technical decisions allows us to create great features for our clients. This enables each of our team members unique backgrounds to contribute to the overall design.

Jim

Head of Product

What are some things you learned at the company?

The importance of defining and executing on a feature's MVP (Minimal Viable Product)! We produce quality features efficiently because we don't waste time coding unnecessary pieces and we iterate quickly. With the completed MVP, I can work with the product and design crews to iterate and converge on the best, best, beautiful, final feature.

Anders

Front End Engineer

What are Brandfolder Perks + Benefits

Culture
Volunteer in local community
Quarterly team-driven volunteer activities
Friends outside of work
Eat lunch together
Intracompany committees
Join any of our many employee led committees including Party Planning, New Employee Welcome, Recognition, & Community Service
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Brandfolder hosts company outings Monthly.
Stocked Kitchen
Happy Hours
Pet Friendly
Super dog friendly office
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
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