The Product Marketing Manager will be responsible for managing and/or assisting in defining product strategy, messaging and positioning, as well as executing a variety of go-to-market plans – including designing associated pricing/packaging, marketing assets, and sales training. Additionally, he/she will need to follow and evaluate competitive developments and industry trends while serving as an internal- and external-facing subject matter expert on the Healthgrades solution.
What you will do:

• As a subject matter expert with hands-on, in-depth knowledge of users’ engagement with Healthgrades products and services, articulate client and market needs to internal stakeholders, influencing product and business development decisions
• Manage launch processes, collaborating with Product Managers, UX Designers, Brand Managers, Operations Team, and the Sales Team
• Craft messaging and positioning, as well as develop thorough and data-driven proposed pricing/packaging
• Author, edit, and maintain marketing assets, including brochures, datasheets, case studies, white papers, multimedia tools, and campaign content
• Participate in external facing promotional activities, including webinars and conferences
• Develop and deliver Sales tools and training in support of product launches – and more generally to encourage continued enablement of market-facing stakeholders
• Maintain competitive information and market intelligence in an easily accessible format for sales and for application to product strategy
• Use understanding of the competition and ecosystem, coupled with an understanding of the Healthgrades solutions, to provide client engagement and presales support
• The Product Marketing Manager may be assigned different areas of focus but will be expected to serve as a subject matter expert regarding the Healthgrades enterprise solution set, generally as well as in market-facing circumstances.

 What you will bring:

• Experienced product marketing background with deep expertise in hospital business development functions and/or the healthcare payer industry.
• 6+ years in healthcare IT, provider, or payer industry/setting; deep understanding of hospital technology needs
• Understanding of evolving analytics techniques, enabling technologies, data uses and limitations
• 3+ years product marketing experience
• Experience/understanding of product management and software development
• Ability to develop feature value and business value focused messaging for products
• Willingness to roll up sleeves and do the work, while wearing multiple hats
• Strong people and collaboration skills to interact with staff, colleagues and cross-functional teams, and third parties
• Excellent communication and time management skills
• Demonstrated poise and professionalism in a market-facing role
• Experience strategizing and launching enterprise software solutions

Why Healthgrades?
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success. 

• Meaningful Work – empowering consumers with data to make the right healthcare decisions for themselves and their families
• Changing the Game - evolving, fast paced culture with career advancement opportunities
• Community Builders- partnering with local charity organizations and wellness initiatives
• Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!