Product Marketing Manager
An Audacious Mission:
Today, coordinating business travel is complex because of competing interests, opaque industry practices, convoluted systems, and bad software.
But we believe that travel is a force-multiplier for growth.
Travel connects teams to new and existing co-workers, partners, and customers. It enables new opportunities, produces unexpected collaboration, and shifts perspectives. That’s why we focus daily on making travel more about why you’re going and less about how you’ll get there.
Our mission is to make in-person collaboration effortless.
Who is Pana?
Our core values…
- Make Safe Spaces
- People are happiest and most effective when they can take risks without fear of being judged as stupid, negative, or disruptive. We encourage admitting mistakes, asking questions, and offering new ideas.
- Say What You Mean
- We openly share our thoughts and feelings because we believe that debate leads to better decisions. We care about seeing each other succeed, so we frequently give direct and specific positive and constructive feedback to each other.
- Check Your Ego
- We’re solving unknown and complex challenges, so we constantly challenge our own assumptions and beliefs. We engage others’ feedback early and often, because we believe that teams accomplish more than individuals.
The Role:
We have an opportunity for a seasoned product marketing manager who wants to have a big impact on a quickly-scaling business in the travel space.
As Product Marketing Manager, you love to create key personas and give our customers a face. You are extremely confident in developing go-to-market strategy and product positioning, and are obsessed with market trends and changes. You are the ultimate customer advocate and are always thinking about best practice and training guides to ensure the continued success of our internal teams and customers.
In return, we provide full benefits, unlimited vacation time, a competitive salary, stock options, and a chance to change the face of travel.
Responsibilities:
- Keep the team up-to-date on shifts in the market and opportunities by becoming the industry expert on corporate guest travel
- Develop personas and verticals framework with use cases, key messaging, and pain points
- Create full funnel externally facing resources that help drive top of funnel and expedite sales cycles.
- Own product documentation and internal and external product training
The Typical Day:
- Check product usage dashboards for trends in usage
- Collaborate with Product on new features, and create customer wiki articles with screenshots and video
- Collaborate with demand generation and outbound sales team on campaigns
- Review industry publications to see what’s new, share interesting happenings in blog posts and with the team internally.
Requirements:
- Around 4 years of experience in product marketing or 2+ years of experience in product marketing and 2+ years in demand generation, product, or customer success
- Comfortable working in a fast-moving environment with consistently shifting priorities.
- Excellent written and verbal communication skills
- Ability to work in-person at our office in Denver preferred. (We're in RiNo!).