Product Marketing Manager

| Greater Denver Area
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About Gusto:

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.

We’re looking for a strategic, growth-focused product marketer with channel marketing experience to help us accelerate growth in our in-direct channels. Priority one is expanding our presence within the accounting community. As the trusted advisor to small business owners, accounting firms need modern tools that empower their teams to provide accurate, compliant, and human-centered advice to business clients. You’ll partner with product managers, sales, and customer experience teams to ensure customer needs directly influence product strategy. 

You’ll combine product thinking, data analysis, segmentation, GTM planning, and positioning to define how we bring new and existing product offerings to the accounting community and the 5.5 million small businesses they support. Partnering with subject matter experts on a wide variety of teams from the accountant community to content marketing, you’ll identify, prioritize, and accelerate the growth of our indirect channels. You’ll use data to demonstrate the success of your work.

If you are a full-stack marketer with a product mindset and ambition to accelerate a company on a mission to help small businesses grow, we’d love to hear from you!

Here’s what you’ll do day-to-day:

  • Understand customer needs through market analysis, surveys, interviews, and product usage data. Use understanding to impact strategy
  • Develop positioning and messaging that inspires customers and drives action
  • Collaborate with sales leadership to develop sales and partner enablement materials; co-own the numbers
  • Influence the product roadmap by continually refining and synthesizing your understanding of the market and customers we serve
  • Execute go-to-market campaigns to drive product adoption, growth, and retention
  • Work with our business development, community, and content teams to establish, develop, and optimize joint-marketing campaigns with accounting partners

Here’s what we’re looking for:

  • 5 years of work experience, 2+ in product marketing and/or channel marketing
  • An experienced marketer of disruptive products in a rapidly growing startup environment
  • Experience with partner marketing and/or enabling an indirect sales channel
  • A wildly curious and quantitative person who uses data to solve problems. Experience with developing joint-marketing campaigns a plus
  • A product mindset and track record earning the respect of product teams
  • An influencer that can work well with various groups and levels of the organization
  • Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations
  • BA/BS degree (master’s degree is a plus) 

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks


1201 16th St, Suite 350 , Denver, CO 80202

What are Gusto Perks + Benefits

Gusto Benefits Overview

We believe in taking care of you...

In order to do the best work of your life, it is important that you are valued and taken care of. At Gusto, we value our employees above all else and are committed to continually seeking out new ways to foster their well-being. Our values drive how we work and also how we design our benefits program.

Volunteer in local community
Friends outside of work
Eat lunch together
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Diversity Program
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