Product Marketing Manager at Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.
We’re looking for a strategic, growth-focused product marketer with channel marketing experience to help us accelerate growth in our in-direct channels. Priority one is expanding our presence within the accounting community. As the trusted advisor to small business owners, accounting firms need modern tools that empower their teams to provide accurate, compliant, and human-centered advice to business clients. You’ll partner with product managers, sales, and customer experience teams to ensure customer needs directly influence product strategy.
You’ll combine product thinking, data analysis, segmentation, GTM planning, and positioning to define how we bring new and existing product offerings to the accounting community and the 5.5 million small businesses they support. Partnering with subject matter experts on a wide variety of teams from the accountant community to content marketing, you’ll identify, prioritize, and accelerate the growth of our indirect channels. You’ll use data to demonstrate the success of your work.
If you are a full-stack marketer with a product mindset and ambition to accelerate a company on a mission to help small businesses grow, we’d love to hear from you!
Here’s what you’ll do day-to-day:
- Understand customer needs through market analysis, surveys, interviews, and product usage data. Use understanding to impact strategy
- Develop positioning and messaging that inspires customers and drives action
- Collaborate with sales leadership to develop sales and partner enablement materials; co-own the numbers
- Influence the product roadmap by continually refining and synthesizing your understanding of the market and customers we serve
- Execute go-to-market campaigns to drive product adoption, growth, and retention
- Work with our business development, community, and content teams to establish, develop, and optimize joint-marketing campaigns with accounting partners
Here’s what we’re looking for:
- 5 years of work experience, 2+ in product marketing and/or channel marketing
- An experienced marketer of disruptive products in a rapidly growing startup environment
- Experience with partner marketing and/or enabling an indirect sales channel
- A wildly curious and quantitative person who uses data to solve problems. Experience with developing joint-marketing campaigns a plus
- A product mindset and track record earning the respect of product teams
- An influencer that can work well with various groups and levels of the organization
- Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations
- BA/BS degree (master’s degree is a plus)
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.