Convercent’s Product Marketing Manager is an expert on the Convercent software application and platform: how it works, how it solves customer problems and how it positively impacts individuals and organizations. Focused on sales enablement and competitive programs, you will be responsible for narrating Convercent’s product vision, roadmap and executed capabilities with well-crafted product messaging and positioning. Working closely with the Revenue Team, you'll conceive and develop innovative marketing programs and content that drive demand and remove friction from the sales cycle. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into tangible buyer, user, and business benefits are crucial. You will be the expert in buyers, how they buy and their buying criteria, and will transfer that knowledge to the sales channel. You will own and maintain the real-time library of competitive knowledge – and be able to apply those insights at the strategic account level. You will work closely with Product Management to ensure rich customer and market data is visible and leveraged throughout the product roadmap.

About You:

• You are technically fluent to stay active and credible with our product team and also business savvy to present the business case and speak the language of our clients.
• You have solid product marketing experience and a demonstrable understanding/application of marketing and sales processes and artifacts: personas, positioning, demand generation, launch, competitive analysis and market intelligence.
• You are a program owner and have the drive and skills to project manage cross-functional teams and initiatives through execution and launch.
• You understand the market problem Convercent is solving; you can identify market opportunities and position us in the market.
• You are comfortable supporting enterprise software products and services, in complex buying scenarios, working with non-technical buyers across multiple geographies and industries.
• You generate high quality content for internal sellers/marketers, prospects, evaluators, and business partners including landing pages, tutorials, videos, marketing and product copy, competitive/situational battlecards, RFP responses and blogs.
• You manage a coordinated content and communications calendar, expecting to share your insights with company and stakeholder teams on a regular cadence.
• You are familiar with Force Management’s Command sales framework for B2B selling, and can tailor content and ideas within structured, value-based communications.

Key Responsibilities

• Provide product, market and technical expertise/evangelism, including writing core market messaging and content.
• Develop product positioning and messaging that contextualizes and differentiates Convercent’s products and customer/user experience for the market.
• Sales enablement – partner with Sales Enablement Manager to communicate Convercent’s value proposition across the sales team, developing tools and programs to support strategic selling.
• Customer and market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them.
• GTM plan and program management – co-develop the strategy and provide defensible data and source content for programs that drive demand for Convercent’s products; partner with Revenue team for execution and measurement strategies.
• Deliver effective presentations and product demonstrations as needed to support prospect and customer meetings.
• Act as a servant leader and attentive cross-functional facilitator within the company.

Desired Skills and Experience

• More than 2 years in product marketing, ideally in enterprise software
• Provide product, market and technical expertise/evangelism, including writing core market messaging and content.
• Develop product positioning and messaging that contextualizes and differentiates Convercent’s products and customer/user experience for the market.
• Sales enablement – partner with Sales Enablement Manager to communicate Convercent’s value proposition across the sales team, developing tools and programs to support strategic selling.
• Customer and market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them.
• GTM plan and program management – co-develop the strategy and provide defensible data and source content for programs that drive demand for Convercent’s products; partner with Revenue team for execution and measurement strategies.
• Deliver effective presentations and product demonstrations as needed to support prospect and customer meetings.
• Act as a servant leader and attentive cross-functional facilitator within the company.

About Convercent:

Robust. Agile. Collaborative. And you should see our software. Bringing the transformative power of the cloud to the compliance and ethics industry, Convercent's award-winning SaaS solution empowers our customers to be more effective and efficient in managing their compliance efforts. With an inclination towards innovation, Convercent is helping our customers raise the standard--and expectations--for how companies safeguard their financial and reputational health. 

Convercent is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.