Product Marketing Manager at Flowhub

| Greater Denver Area
Sorry, this job was removed at 3:11 p.m. (MST) on Tuesday, June 16, 2020
Find out who's hiring in Colorado.
See all Marketing jobs in Colorado
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Flowhub is on a mission to help cannabis dispensaries simplify operations and unlock business growth. The largest retailers in the industry trust Flowhub to manage inventory, stay compliant, and process $1B+ in cannabis sales annually.

To help establish our industry leadership, we’re looking for a strategic Product Marketing Manager to join our team of cannabis advocates. Reporting to Flowhub’s Vice President of Marketing, you’ll be responsible for owning our go-to-market strategy, product positioning, and customer education to accelerate product adoption, encourage customer retention, and drive revenue growth. 

The ideal candidate is an organized, highly collaborative product marketer with strong communications skills and a hunger for growth. You have the creative ability to bring new and existing products to life and the gift of persuasion to effectively demonstrate business value of SaaS solutions across many marketing channels. You know how to execute an integrated product launch, develop solid competitive analysis, enable the salesforce, solve for new pricing scenarios, and thrive in a fast-changing industry. 

If you’re ready to create a movement in an exciting, emerging industry and share our passion for cannabis legalization, then come flow with us.

Responsibilities:

  • Be an expert on the Flowhub cannabis retail platform
  • Develop compelling and inspirational product positioning and messaging that speaks directly to target personas 
  • Uncover and prioritize new product opportunities and use cases that will drive growth by engaging with customers, conducting robust market research, and tracking competitive products
  • Maintain ongoing internal and external documentation on Flowhub capabilities, our opportunity and how we compare 
  • Establish a product launch strategy playbook and lead all new launch execution including full-funnel marketing campaigns, internal/external communications and collateral
  • Own and execute on sales enablement deliverables such as pitch decks, internal documentation (FAQs), competitive intel, trainings and more
  • Create product marketing collateral from start to finish including developing visuals, writing copy, and packaging final outputs for a variety of marketing mediums such as website, email, one pagers, video, events, and webinars
  • Measure performance through key metrics such as MRR expansion, retention rates, and feature adoption
  • Partner with Demand Generation and Communications to optimize the customer lifecycle and develop effective launch, upsell and retention campaigns
  • Work cross-functionally with product, designers, and sales to influence product strategy and roadmaps based on market demand, competitor intelligence and customer feedback

Qualifications:

  • Minimum of 3 years in-house experience in product marketing for SaaS B2B tech companies
  • Exceptional written, spoken communication, and presentation skills
  • Excellent time management skills and proven ability to deliver high quality outputs on a deadline
  • Highly organized, agile, and resourceful self-starter with an ability to focus and prioritize within a fast-paced environment
  • Strong research and analytical skills with a knack for clean and simple visualizations
  • Demonstrated ability to work cross-functionally and confidently collaborate directly with senior executives and build consensus among multiple stakeholders
  • Proficiency with design, analytics, marketing automation, and collaboration tools such as Sketch, Photoshop, Google Analytics, Google Data Studio, Marketo, Autopilot, Salesforce, Trello, Invision, Abstract
  • Creative yet analytical, mission-driven and focused on solving problems in a team setting
  • Cannabis industry experience a plus

Perks:

  • Competitive salary + stock
  • Full health benefits (medical, vision, dental)
  • Flexible time off policy
  • All the tools you need to be successful at your job
  • Startup environment with modern and central office space
  • Free coffee and kombucha on tap
  • Opportunities to learn, grow, and advance your career
  • Fun, energetic team that shares a love for cannabis
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Slam DataAnalytics
    • SketchDesign
    • BasecampManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

Location

Our office is located in beautiful downtown Denver right next to Union Station. Our space allows for easy commutes and access to amazing lunch spots.

An Insider's view of Flowhub

What’s the vibe like in the office?

The vibe at Flowhub is laid back, fun, but aggressive when it comes to solving problems. We love tech, we love cannabis, but most of all we love coming into work each day and tackling issues with like minded individuals. A short list of things we enjoy: Coffee, kombucha, board games, hacky sack, life size cutouts of Luke and Chewie, Reddit.

Mark

Product Manager

How do you collaborate with other teams in the company?

As an Account Manager within an Agile Software Development Framework, my role is to be the client advocate within Flowhub. I work closely with the Deployment, Product Support, Sales, and Engineering Departments to communicate future development plans, gather customer feedback, and use this customer feedback to build better customer solutions.

Patrick

Account Manager

How has your career grown since starting at the company?

A year ago I started off in an entry level position on the Product Support team. Today, I manage the deployment process for all clients. Because of the support from the management and their confidence in me, I know that I have a unique opportunity to grow with the company and tackle more challenging roles in my career as the company grows.

Chad

Deployment Manager

How do you make yourself accessible to the rest of the team?

I operate with an open door policy. I want to be accessible when employees need me, whether it's via email, slack or in person. I try to be a resource to help each person succeed within their position, and the company. And if there are questions or requests, I do my best to respond promptly.

Emily

CFO

What is your vision for the company?

I see Flowhub becoming the central hub for the cannabis industry. I want anyone looking to start or optimize their cannabis business to look to Flowhub for all the knowledge, software, and hardware they need to build a successful and compliant business.

Brandon

Chief of Staff

What are Flowhub Perks + Benefits

Flowhub Benefits Overview

We offer a competitive benefits package including medical, dental and vision insurance, as well as 401k and company equity.

Culture
Eat lunch together
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Pair programming
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Happy Hours
Pet Friendly

Additional Perks + Benefits

We have a wonderful office with kombucha and cold brew coffee on tap, a beer-stocked fridge, and plenty of space to spread your arms!

Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Flowhub's full profileSee more Flowhub jobs