Product Marketing Manager

| Greater Denver Area

Product Marketing Manager

Homebot is a Denver-based, fast-growing startup revolutionizing how homeowners build personal wealth with the single largest asset they’ll ever own -- their home. Homebot’s customers are loan officers and real estate agents, who send the Homebot digest to their clients as a means of driving retention and loyalty. Thanks to the viral adoption of the platform, and success of rapid, transactional growth paired with enterprise account selling, we are ready to ramp up our product marketing.

To help us shape the future of lender marketing, we're seeking a passionate Product Marketing Manager who will drive the go-to-market strategy for our suite of products.

If this opportunity gets you pumped - perfect! Apply below and we look forward to speaking with you very soon!

What you’ll do:

  • Partner with our product team to find product-market-fit for future & existing products, ranging from minor features to full product suites
    • Collaborate with the Technical Product Manager to plan and manage all product launches
    • Own beta testing programs for top priority launches
    • Create and execute promotion plan for new products, including communications to internal and external audiences
    • Partner with Operations to create and maintain knowledge-base articles
    • Measure user adoption, keeping the product team informed of wins, learnings, and opportunities for improvement
  • Support marketing team in go-to market strategies and content creation
    • Build product launch and promotion plans
    • Develop and maintain a buyers journey, define ideal customer profiles, target personas and value propositions in close collaboration with Director of Product and UX designers
    • Create product content for website, video, blog posts, social, press, and collateral (one-pagers, info-graphics), etc.
    • Create sales enablement tools, including training, battle cards, playbooks and value messaging guides
    • Research competitive products and create competitive analysis materials to enable sales and product planning


  • 5+ years of progressive career building in B2B SaaS product marketing role at a fast growing technology company
  • Demonstrable background in developing sales enablement tools, managing projects from inception to delivery, and communicating with stakeholders
  • Strong visual and verbal storytelling skills
  • Ability to adapt to frequent change and adjust priorities accordingly
  • Technical acumen with proven ability to translate tech and sales to each other
  • Comfortable setting up and presenting new feature demos to varying audiences
  • Strong leadership and interpersonal skills with an ability to drive cross-functional teams

Bonus If:

  • you are familiar with Real Estate and/or Mortgage Lending and the different stakeholders involved with homeownership
  • experience with Intercom, Wistia, Wordpress, Hubspot, JIRA, Salesforce


  • Experienced leadership team with success in multiple exits
  • Health benefits, 401K & EcoPass
  • Great vacation policy- we believe in taking care of yourself!
  • Brand new office location overlooking Union Station
  • Opportunities for growth!

More about Homebot:

Problem we’re solving:

The US homeownership market is the largest asset class in the world at $30 trillion but is essentially an “unmanaged” asset that causes homeowners to leave billions of dollars on the table every year. At the same time, loan officers and real estate agents spent $20 billion a year on desperate attempts to maintain mindshare and loyalty with their past clients in hopes of gaining more repeat and referral business.

Our solution:

​Each month, Homebot delivers a personalized report to homeowners that tracks home value, mortgages and market conditions, advice about when to buy or sell, when to refinance, when to drop mortgage insurance, how to save by strategically paying principal payments, and even estimates potential rental income from Airbnb. Homebot helps homeowners build wealth faster by making them feel empowered and confident about making smart home finance decisions.

But the only way a homeowner can get Homebot is from their lender or real estate agent, and this is where we make magic happen. Homebot respects the existing relationships between homeowner, lender and real estate agent and becomes a machine for generating repeat and referral business while creating incredible loyalty by providing something their clients actually love to receive - every month.

It’s definitely a game-changer and we are truly making an impact. Join our team and be a part of something big!

Check out our website at

* We realize your time is very valuable. Please do not apply if you do not have the minimum experience for this role. Thank you! *​

Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases


We are located right across the street and over looking Union Station. It's a prime location for amazing views and endless food options!

An Insider's view of Homebot

What are some social events your company does?

In addition to spontaneous happy hours, we’ve gotten a suite to watch the Rockies play, whipped up on the execs bowling, and soaked up the sun together at a pool party. This summer, we’re planning on camping in the foothills while listening one of our engineer’s band play sweet cover tunes.


Senior Product Designer

How has your career grown since starting at the company?

My career has grown exponentially, in the time I've been at Homebot. While the notion of working for a startup may seem daunting, the ability to "wear multiple hats" has provided me the opportunity to not only expand my knowledge of multiple facets of a business, but to also become well-versed in all the aspects of my personal job category.


Financial Analyst

What are Homebot Perks + Benefits

Volunteer in local community
We are volunteering with Give Back Homes this year to help build a house in the spring.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Guardian: Homebot pays for 99% of the cost for the employee
Vision Benefits
Beam (VSP): Homebot pays for 99% of the cost for the employee
Health Insurance Benefits
United Health: Homebot pays for 99% of the cost for the employee
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Homebot provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Homebot's vacation policy includes 3 weeks paid time off for all full time employees.
Paid Holidays
Homebot offers all employees paid time off to observe all major holidays (10 days paid time off).
Paid Sick Days
Homebot offers paid sick days of up to 1 week per year for all full time employees.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Homebot provides an EcoPass for the light rail and bus system, which can be used on any rail line, bus line (including to the airport).
Company Outings
Homebot has quarterly paid team outings.
Some Meals Provided
Homebot provides a monthly catered lunch on the first Thursday.
Happy Hours
Professional Development Benefits
Lunch and learns
Homebot hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
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