Product Marketing Manager at TrackVia

| Greater Denver Area
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Reporting to the Vice President of Marketing, the Product Marketing Manager will define and enable the go-to-market strategy working in close collaboration with Product Management and Sales. You will be an advocate for how we solve customer problems. You will be our expert on our market, buyers, products, and competitors. As a subject matter expert, this role is at the heart of Marketing and Sales efforts. This is currently an individual-contributor role with long-term plans to build a team. 

  • Develop the go-to-market strategy in close collaboration with Product Management and Sales.
  • Research market needs; collect and analyze data that supports Buyers’ needs.
  • Define and maintain a deep understanding of our Buyer Personas.
  • Serve as a subject matter expert on our product value proposition to customers, prospects, external stakeholders (analysts, media, pundits, agencies, partners) and internal stakeholders (Sales, etc.). 
  • Lead the go-to-market strategy for product releases, including messaging, training, and promotion. 
  • Serve as an evangelist for our products via critical communication channels, such as blogs, social media, and speaking.
  • Create content (e.g. white papers, product videos, website copy, blog posts, webinars, etc.) to support progression along the Buyer Journey.
  • Work collaboratively with demand generation and writer(s) on the content strategy.
  • Work with our customers to identify and create case studies and customer success stories. 
  • Deliver training and sales tools, in partnership with Sales Operations, to our Account Executives and partners. 
  • Keep the company up-to-date with market trends and competition, and translate that into actionable information, tools (i.e. battle cards), and programs for Sales and Marketing. 

  •  BA / BS degree. 
  • 5-7 years of progressive experience in product marketing for enterprise Software-as-a-Service. 
  • Ambitious marketing professional with experience driving adoption and expansion of a product. 
  • Possess unique ability to juggle wide range of responsibilities, from customer engagement to product adoption to sales processes. 
  • Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting in this role.
  • You must be a thinker and a doer. 
  • Previous experience being accountable for metrics, such as content effectiveness, Win Rate, Competitive Win Rate, market penetration, and market share.
  • Skilled at working in a collaborative, cross-team capacity. This role requires you to work across functions and departments.
  • Experience with Customer Relationship Management, Marketing Automation, and Content Management systems preferred.

About Us:
TrackVia® is the leading low-code application platform in the cloud that specializes in streamlining and automating critical operational processes and workflows. The TrackVia platform allows businesses to rapidly create custom web and native mobile applications that unite executives, managers and workers with all their data, processes and collaboration in one environment accessible on any device. Companies like Honeywell, General Electric, DIRECTV, Stearns Lending, and Brinks rely on TrackVia to improve on-time performance and reduce costs.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SeleniumFrameworks
    • ProtractorFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • AsanaManagement
    • ConfluenceManagement
    • SalesforceCRM
    • OutreachLead Gen


We are located in the heart of downtown just steps from the 16th Street Mall and a quick walk to public transportation.

What are TrackVia Perks + Benefits

TrackVia Benefits Overview

* We cover 100% medical, dental, and vision benefits
* We provide competitive paid parental leave for all new parents
* We made Built in Colorado’s 2020 Best Small Companies to Work For list
* We understand you have a life outside of work and have an unlimited, flexible time-off policy
* You will have the opportunity to challenge yourself and have a high degree of responsibility and impact
* Your daily tasks will change often and give you many opportunities to grow your professional and technical skillset and advance your career

Volunteer in local community
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Up to 100% Health, Dental & Vision premiums for employee only plans. Up to 80% for dependents.
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
& Box Wine in the fridge!
Casual Dress
Commuter Benefits
TrackVia offers all employees the RTD EcoPass
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
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