Product Marketing Manager
Brandfolder is seeking an experienced Product Marketing Manager to join our fast-paced team. As the first product marketing manager here, you’ll be responsible for creating compelling messaging, positioning, sales materials and more.
You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking:
WHAT YOU’LL DO
- Develop and maintain the companies messaging, positioning, and value propositions
- Serve as the primary voice of the customer for the marketing and sales team
- Quarterback product launches, ensure that metrics are set and hit, tasks are assigned, and everything runs smoothly
- Collaborate with product, design, marketing and other key stakeholders to ensure the broader team is aligned toward and executing on our strategic marketing vision
- Lead competitive analysis and competitive positioning
- Develop compelling campaigns and content for our most valuable customer segments
- Perform qualitative and quantitative analysis of our customers to understand where the greatest opportunities for revenue expansion lie
- Conduct ongoing win/loss interviews to understand the nuances of our buying committee and process
WHAT YOU’LL NEED
- 3-5 years in a product marketing role at a B2B SaaS company
- Successful track record launching SaaS products
- BA/BS, ideally in Marketing
- Excellent writing, editing, and presentation skills
- The drive to own high-impact projects from day one
- A strong desire to continuously test and optimize any and all marketing channels
- Analytical thinker and experience in data-driven marketing
BONUS POINTS
- MBA or consulting experience
- Intermediate design skills
- You’ve been the first product marketing hire at a growing startup
- Experience marketing products to marketers
- Experience with DAM, CMS, ECM
BRANDFOLDER PERKS
- Exposure to the world’s most powerful brands
- Generous paid time off
- Medical and dental insurance, 100% paid by Brandfolder
- Iconic office location in RiNo, bike and light rail friendly
- Monthly company events and happy hours
- Dog-friendly office
ABOUT BRANDFOLDER
Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute and measure brand engagement. Loved by globals brands including Under Armour, New Belgium, Slack, and jetBlue.
Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.