Product Marketing Manager
Job Title: Product Marketing Manager
Function: Marketing
Position Type: Regular
Position Level: Mid-level
Location: Denver, CO
Travel Requirements: Some travel required (up to 25%)
PRODUCT MARKETING MANAGER
Named among the best workplaces in the U.S. by Great Place to Work five times, honored on FORTUNE Magazine's inaugural list of the 100 Best Workplaces for Millennials, and chosen as the "Market Leader in Incentive Compensation" by CRM magazine, Xactly is proud to be disrupting the incentive compensation market space. We're building a culture of success and are looking for motivated professionals to join us!
As a Product Marketing Manager in Xactly's Denver office, you will be responsible for the overall GTM strategy of Xactly's Sales Performance Management (SPM) suite of products. We are seeking an energetic and motivated team player who is passionate about product marketing in the hi-tech industry. In this role you will also be the expert in buyers, customers, their buying criteria and will transfer that knowledge to the sales channel. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Core writing and presentation skills, messaging, thought leadership and attention to detail are musts for this position.
Not only do we offer strong growth opportunities for top performers, but we also have a top-notch culture, benefits (check them out below) and more. Our strong C.A.R.E. values - Customer Focus, Accountability, Respect & Excellence - guide our every move, allowing us to be a leader in the incentive compensation & performance management market. We set the example with excellent customer experience and deliver an award-winning SaaS (Software-as-a-Service) product!
Read all about us at www.xactlycorp.com!
Responsibilities:
- GTM Strategy: Developing an overall business GTM strategy for Xactly's SPM suite, working with product and marketing teams to set, monitor and achieve financial and market objectives. This includes TAM/TPM, competitive analysis, target markets and persona definition, messaging/positioning, content creation and other standard GTM initiatives.
- Messaging & Positioning: Develop differentiated product positioning and messaging, value props, use cases, and associated content to be leveraged by global Sales and Marketing teams
- Enablement– be the subject matter expert, helping to develop and deliver sales plays, tools, and materials for the global sales teams
- Evangelize – evangelize and be a thought leader in the industry with customers, analysts and press
- Product launch – define and drive the GTM launch for new bi-annual releases
- Market intelligence– be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Support Global Marketing teams – aid (e.g., demand generation, content marketing, events, webinars, AR/PR) with subject matter expertise
Required Skills:
- Minimum 5 years of experience in Product Marketing and/or Product Management
- Excellent writing skills and communications skills with high comfort level speaking on webinars, conferences, and industry events
- Strong knowledge of messaging/positioning hi-tech, SaaS and cloud topics
- Critical thinking to help with analysis of business, market and competitive trends
- Demonstrated history of creating standard GTM deliverables such as GTM strategy plans, pitch decks, sales plays, and marketing messaging for blogs, social, emails, etc.
- Be self-motivated and able to set own direction
- Be inquisitive about the market and emerging trends
- Influence and manage multiple stakeholders across diverse backgrounds including executives
Benefits and Perks
- Flexible Time Off (FTO)
- Comprehensive Insurance Coverage (including pet insurance!)
- Tuition Reimbursement
- XactlyFit Gym/Fitness Program Reimbursement
- Kitchen Stocked Daily with Tasty Snacks, Fruit, and Drinks
- Access to Corporate Discounts
- Free Parking & Commuter Benefits
- Up to (3) Days Paid Leave to Participate in Community & Volunteer Opportunities
- End of Month Surprises, Contests, BBQs, Parties & Reward Vacations
- 401(k) Retirement Savings Plan & Employer Match
About Xactly Corporation
Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. We address a critical business need: To incentivize employees and align their behaviors with company goals. Our products allow organizations to make more strategic decisions, increase employee performance, improve margins, and mitigate risk. Our core values are key to our success, and each day we're committed to upholding them by delivering the best we can to our customers.
Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.