Product Marketing Manager

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About ChildPlus

With more than 35 years of experience, ChildPlus Software was the first Head Start data management software to simplify the day-to-day challenges of Head Start operations with outstanding software, service, and support.

Our seamless design is easy to adopt and allows users to customize nearly every feature for a truly unique experience. With ChildPlus, you can centralize your children’s data, analyze reports to make data-driven decisions, and track trend

Our mission is to simplify childcare operations and create meaningful connections by providing technology, expertise, and unparalleled service.

A little about the role…

If you are looking to work somewhere you can make a difference every day, this is the place for you! At ChildPlus, what we do impacts the lives of over 750,000 children and their families as part of the Head Start community. Join a high-energy environment where will be part of a passionate team with a collective goal of creating the very best data management software in the industry.

What You’ll Do

  • Product messaging and positioning – Become familiar with company products, develop product positioning and messaging that resonates with customers.
  • Product releases – Manage the release process to ensure the best experience for customers and staff.
  • Marketing Collaboration – Collaborate with the marketing team to develop marketing campaigns and necessary collateral for each product as needed.
  • Sales enablement – Craft high-value sales messaging to support the sales and renewal process.
  • Demand generation – Develop and implement strategies to drive awareness.
  • Market, customer, and competitive analysis - Be the authority on the customer, research and understand industry trends and the other industry players
  • Develop product marketing strategies such as advertising and product launching
  • Study the company’s products and their benefits for customers
  • Ability to translate technical product details into benefits for customers
  • Evaluate projects using relevant OKRs and feedback from existing and prospective customers
  • Collaborate with other teams to distill key product functionality and benefits into core messaging
  • Work with various teams (design, marketing, content, product, sales) to implement strategies
  • Liaise with internal and external stakeholders to facilitate product innovation

Requirements

Our Ideal Candidate will have...

  • BA / BS with 5 years prior experience in a similar position
  • Experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, etc
  • Experience initiating and driving go to market programs
  • Demonstrable experience collaborating with cross-functional teams
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

Benefits

Why ChildPlus?

  • Excellent comprehensive benefits packages including: medical, dental, & vision plans- choose the plan best for you
  • HSA option with employer contributions of $50/month
  • Vacation time, holidays, sick days, volunteer & personal days
  • 401K Plan with employer match and immediate vesting
  • Medical, Dependent Care, and Transportation FSA Plans
  • Company paid Short and Long-Term disability and Life Insurance
  • RTD EcoPass for all Denver employees
  • Tuition Reimbursement up to $2,000/year and continued Professional Development
  • Free access to our Employee Assistance Program with 24/7 live support
  • Casual workplace environment
  • Some meals provided
  • Voluntary Pet Insurance
  • Prime downtown location close to restaurants and entertainment
  • Promote from within- excellent career paths

Location

This position can be based in Atlanta, GA or fully remote. We are currently in a flexible hybrid in-office/remote working model based on local COVID-19 health regulations and business needs. ChildPlus employees who travel to meet with customers must still comply with current OHS regulations.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • New RelicAnalytics
    • InVisionDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HootsuiteCMS
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

Location

We are in Downtown Denver, one block from 16th St. We're on the 18th floor and love our 360 mountain views, lobby Starbucks, and proximity to RTD.

An Insider's view of Procare Solutions

What’s the vibe like in the office?

The Denver office has a professional yet laid back vibe. I think we really have a "get business done while having fun" mentality. It truly feels like a team effort regardless of which department you work in - we succeed together.

Chantel

Human Resources

How does the company support your career growth?

I’m pretty new to the marketing world. I started in the MDR role a year ago. I was able to learn the basics not only in marketing but of the company in general. More recently, I’ve moved into a demand generation specialist role which I’m so excited about. Now, I have the opportunity to learn another side of marketing and dive deeper into it.

Courtney

Marketing

How do you make yourself accessible to the rest of the team?

Two of our values are Elevate One Another and Respect all Perspectives, and being accessible is key. In addition to welcoming a stop by my office or message via Slack or email, my calendar is open for employees to schedule time to talk, collaborate on an idea, share an opportunity for process improvement, or get my perspective on their career goal

JoAnn

CEO

What are Procare Solutions Perks + Benefits

Procare Solutions Benefits Overview

Excellent comprehensive benefits packages for full-time employees, including: medical, dental, & vision plans- choose the plan best for you.
HSA option with employer contributions of $50/mo.
Medical, Dependent Care, and Transportation FSA Plans.
Company paid Short and Long-Term disability and Life Insurance.
Vacation time, holidays, sick days, volunteer & personal days.
401K Plan with employer match and immediate vesting.
RTD ECO-Pass for all Denver employees.
Tuition Reimbursement up to $2,000/year.
Casual workplace environment.
Promote from within.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Mandated unconscious bias training
Our training goes beyond "don't discriminate"; we tackle unconscious bias, microaggressions, & other problematic behaviors. All employees are expected to actively contribute to a respectful workplace.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
All Denver Employees will receive an EcoPass
Company-sponsored outings
Procare Software hosts company outings Annually.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Onsite gym
Professional Development Benefits
Tuition reimbursement
Our tuition reimbursement plan offers an annual max of $2,000.
Promote from within
Customized development tracks

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